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Archives for June 2013

Florist Friday Recap 6/22 – 6/28: Summer Weddings

We have a truly amazing weekly Florist Recap for you today! The summer wedding season is in full bloom and you can definitely tell from this week’s florist favorites. From traditional, to fun and funky, we have a little bit of everything in today’s post. If you’re looking for summer flower inspiration, look no further…

Summer Event & Wedding Flower Photos

Soft pink wedding bouquet by Paisley Floral Design, Manchester NH

Soft pink wedding bouquet by Paisley Floral Design, Manchester NH

“O’Hara roses featured in this hand-tied bridal bouquet!”

Unique seashell bouquets by Flowers By Flowers, Parkville MD

Unique seashell bridesmaid’s bouquets by Flowers By Flowers, Parkville MD

“Not all brides request flower bouquets. Here is a pic of the bridesmaid’s bouquets: all hand wired shells. Took more time than average, but well worth the final product. All the other pieces including the Bride’s bouquet included lilies, orchids and roses.”

Unique wedding bouquet by A Few of My Favorite Things, Wyoming IL

Unique wedding bouquet by A Few of My Favorite Things, Wyoming IL

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FSN Surprise Visits Hollyhocks Flowers & Gifts

Hollyhocks Flowers & Gifts, St. Louis MO

Recently, while attending the SAF Growth Solutions Conference in St. Louis, Brock and Loranne Atwill, owners of Flower Shop Network, decided to pay a surprise visit to one of our member florists to see what was happening in her flower shop.

Susan Kenny, owner of Hollyhocks Flowers & Gifts, welcomed the FSN crew with open arms. After a tour of the shop, the conversation turned to business, and according to Susan, business is good!

Susan has recently found great success in reaching out to the strong Hispanic influence in her community. She has hired a translator to help in the shop and created flyers and other promotions intended to branch out her network in these demographics. She is really proud of her shop’s diversity and is ready for even more.

Brock and Loranne really enjoyed the visit with Susan at Hollyhocks. Just goes to show, you never know when FSN might drop in on you!

Best 5 Reasons To Send Flowers In July

Red White and True BlueBlue skies, white clouds, and red hot grills mean July has started off right this year. With the height of the hot summer season rolling in, remember to refresh with flowers! There are so many fantastic hot-weather blooms available and here are some great reasons to send summer joy:

#1 – Independence Day – July 4th

It’s America’s birthday and time to celebrate! Along with lemonade, homemade ice cream, and anything barbecued, flowers are a sparkling addition to every party or gathering. An arrangement in the middle of the table makes your whole event more festive without much effort at all.

Flowers can serve as a great reminder of the reason we don the white, red, and blue. Our nation battled for its independence and won! Don’t these lilies, mums, and gladiolas look like perfect flower fireworks?

#2 – Show Your Summer Love

Do you have a summer sweetheart? Sending flowers can make a big impression in a budding relationship. Maybe you want to rekindle the affection of your long-time partner? Remind her than your love is in full bloom with a gorgeous arrangement packed with the very best the season has to offer. The summer growing season has so many bright exciting colors, textures, and fragrances to choose from.
To take advantage of seasonal flowers, ask for combinations of these sun-loving varieties:

Citrus Zest

#3 – Parents’ Day – July 28th

Sure, mom and dad get their own individual day in spring, but Parents’ Day honors them both. Celebrated on the fourth Sunday of July, this relatively new national holiday started in 1994 by President Bill Clinton for “recognizing, uplifting, and supporting the role of parents in the rearing of children.”

It is also quickly becoming a favorite day for families celebrating non-traditional parents because it focuses more on the team effort of parenthood instead of singling out only mothers or fathers. Show your parents they raised you right! Treat them to an arrangement bursting with color or a fruit basket to enjoy while they sip iced tea on the porch.

#4 – July Birthdays

Have family or friends with a upcoming July birthday? Show them how much you care with a lovely arrangement. Make it more personal by ordering their favorite color. Not sure what color would be a hit? Select the traditional July birth flower – consolida. Sometimes called larkspur, this flower symbolizes a strong bond of love, is very closely related to delphinium, and highlights how special this month is to your recipient.
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Florist Friday Recap 6/15 – 6/21: Unique Style

Wow, what a collection we’ve got going today. Truly unique designs tailored to fit their client’s needs perfectly. Everything, from fairy wands, to peace signs to 7ft tall arrangements! We love the variety in today’s post, and know you will too!

Unique Floral Design

Flower Wands by Treehouse Florist, New Freedom PA

Flower Wands by Treehouse Florist, New Freedom PA

“Princess wands for sale at the Dance production”

Candy bouquet by Baker Florist, Spencer NY

Candy bouquet by Baker Florist, Spencer NY

Candy bouquets. Great presentation gift for the graduating guys!”

Rainbow floral design by West End Florist, Rome GA

Rainbow tribute floral design by West End Florist, Rome GA

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June Newsletter: Summer Ready

4th of July

Celebrate Red, White & BLOOM

The 4th of July is America’s favorite times to celebrate, and for good reason. It’s basically America’s birthday; who wouldn’t want to celebrate that?

This Independence Day, when you are visiting family and friends, take them a simple gift of affection with flowers. Red, white and blue flowers make the perfect hostess gift for any Fourth celebration. Your hard-working hostess will feel appreciated and can use the flowers to decorate for the celebration.

Contact your local florist and see just what all they’ve got in mind for the 4th! Find your favorite red, white and blue flowers!

Read more about Red, White & Blue Flower Suggestions


Weathered & Worn – The Perfect Look for a Rustic Wedding

Welcome in the worn look with these incredible wedding photos shared by Martha Sheldon Florist from Eastman, Georgia. From inviting wreaths to large elegant sprays to unique containers, this FSN florist knew how to capture a day of perfect rustic beauty.

Rustic Wedding Entry

Read more about this rustic wedding


Yellow Sunflower

Sunflowers That Will Take Your Breath Away

Planning a summer or fall wedding and can’t dream of it without sunflowers? You’re in luck!  Sunflowers have a long season which allows the flowers to be used for summer and fall weddings. Although most florists are able to order sunflowers year round, they are  usually much more affordable when they’re used in season. The sunflower is the perfect statement piece, and are great for bouquets, arches, centerpieces and so much more. With so many placement options, they make flower planning a breeze.

Continue reading about Sunflowers for Weddings


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Just4Florists: How To Reach Out With Community Workshops

Teach What You KnowHow involved is your flower shop in the local community? (No blank stares, please.) The more you put yourself out there, the more you will get back!

Do more for your public image by offering workshops to your community. This engaging approach cements your business in the minds of customers, and can be highly rewarding.

By developing simple, one-day sessions, you can reach out to your neighborhood to offer an event that is completely original.

Your customer base will increase, not just from workshop participants, but word of mouth as well. Think of it as summer camp for flower enthusiasts!

Host Workshops in Your Area

Flower Arranging 101 – Teach the basics of flower arranging to the DIY crowd, and make sure they know they can get the best loose stems and flower accessories from you to build their own custom creations.

Grow Green Thumbs  – Show how to care for all the houseplants you offer in your shop by demonstrating various pruning, re-potting and watering tips.

Cocktail Flower Hour – Offer a wine tasting paired with a floral design lesson for a relaxed and sophisticated evening mingle.

Posy Pals  – Make use of bright, summer blooms and appeal to all ages by teaching young flower lovers how put together a beautiful flower arrangement. (Great just before family-oriented holidays, such as Grandparent’s Day.)

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FSN Relays for Life 2013

The FSN Tiger Lily Tamers' Relay for Life Booth

Flower Shop Network participated in our local Relay For Life event over the weekend to raise money to fight and find a cure for cancer. This is a cause very special to us, and most of us have been personally affected by cancer in some way.

The theme of this year’s relay was Cirque De Relay. For our booth, we thought wayyyy outside the box and chose to go with a hot-pink and black theme. Our owner and talented quilter, Loranne Atwill, donated a beautiful, pink and black quilt to be raffled off at the event. That was our primary inspiration for our theme.

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Florist Friday Recap 6/8 – 6/14: Father’s Day Fun

Father’s Day is just around the corner and florists everywhere are gearing up for a weekend of manly designs, yummy gift baskets and unique surprises for dad. Today’s recap of photos shared with us from local florists all across the country has many of these and much more!

Father’s Day Florals 

Plants in my Pants by Crossroads Florist, Mahwah NJ

Plants in my Pants by Crossroads Florist, Mahwah NJ

“”‘PLANTS IN MY PANTS’ Tom Kenison AIFD Yep! They really are my pants!”

Father's Day arrangement by Sweet Expressions Florist, Quitman TX

Father’s Day arrangement by Sweet Expressions Florist, Quitman TX

“Silk Fish Arrangement Happy Father’s Day”

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FSN at the 2013 Louisiana State Florists Convention

Flower Shop Network booth at the Louisiana Florist Convention

Recently, Flower Shop Network had the wonderful opportunity to visit the Louisiana State Florist Association Convention for 2013! What a great show it was — the theme was Journey to Oz and you could definitely follow the yellow brick road to some absolutely stunning floral designs!

Louisiana Florist Convention - Wizard of Oz LA Wizard of Oz Convention LA Convention Yellow Brick Road

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Weathered & Worn – The Perfect Look for a Rustic Wedding

Rustic Wedding Entry

Welcome in the worn look with these incredible wedding photos shared by Martha Sheldon Florist from Eastman, Georgia. From inviting wreaths to large elegant sprays to unique containers, this FSN florist knew how to capture a day of perfect rustic beauty.

This theme focused on designs that work in lovely counterpoint. Lace twisted around grapevine. Twigs mixed with white and pink flowers. Weathered wood adorned with pale delicate blooms. Independent elements with different textures and colors work together to give a comfortable sense of time and place. We find it completely breathe-taking for an event that centers around dreams of lasting love!

Unique Dresser

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