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Floral Industry Prepares for Hurricane Irma

With the approach of Hurricane Irma, the floral industry is bracing for a hit to one of the most important floral hubs in the industry: Miami. All flowers coming from South America are imported through Miami. Hurricane Irma is likely to shut down the airport for several days, but many wholesalers and florists are already preparing for the worst. After the airport re-opens, there will still be an issue with product being delivered to wholesalers by truck because there is no way to know how significant the damage from the storm will be.  [Read more…]

Hurricane Harvey Relief Resources for Florists

The following is a list of resources for anyone in the floral community who is looking for assistance, and also a list of members of the floral community who are assisting in the relief efforts if you are looking for a way to help the people of Houston who have been affected. We will try to keep this list updated to the best of our abilities.

For Florists

Texas State Floral Association/AIFD
Accepting donations for the Hurricane Harvey Florist Fund. 100% of donations will go towards rebuilding the Texas floral industry.
http://www.aifdfoundation.org/index.php
[Read more…]

For the Love of Floral Design

Floral design day takes place each year on February 28th. It is a day dedicated to floral design as an art form. To celebrate this year, we are bringing you some tips to help create your own floral artwork! [Read more…]

Why Gamble? Order Local!

“I can’t thank Poplarville Floral enough for the beautiful flowers my brother and sister-in-law received. I tried to go through [online floral retailer] but had to do a $100 order to get them delivered. So, I took a chance and ordered local. I will be ordering Christmas arrangements from this shop in the future.” – Dorothy Tasker

“So, I took a chance and ordered local…” [Read more…]

Florists are Planning to Spread Smiles Nationwide!

“Paying it forward” is a movement that has swept across the United States. Receiving something unexpected brings smiles, joy and sometimes even tears. This year local florists are taking part in the movement to spread happiness nationwide.

[Read more…]

Flowers Are the Environment

As Olympians were awarded their medals on the prestigious Olympic podium, many people noticed that they were not receiving flowers as usual but a small statue instead. A Rio 2016 spokesperson stated that the change was a part of the committee’s bigger mission to limit the environmental damage from the 2016 games, claiming that flowers are not environmentally responsible. This statement angered many organic flower farmers and florists around the world who strive to always sell environmentally friendly flowers.

Many people were confused by this decision and turned to social media to voice their opinion. [Read more…]

Fall Flower Shows and Festivals 2016

Are you a flower enthusiast? If you are, here are three flower events in the fall that you should know about! Grab some of your friends and plan a trip to see some beautiful flower displays.

Phipps PlayGardens – Pittsburg, PA

This garden show is perfect for families! The Phipps’ Summer Flower Show: Playgardens comes alive with the colors of summer with each room offering interactive features.

“From the brilliant red hibiscus to the eccentric Amaranthus tricolor, each plant has its own personality – and they all come together in awe-inspiring displays that offer something for everyone. A bronze statue of Mercury will stand prominently in Palm Court, where you can record memories of their visit in shared journals. Children will interact with the gardens like never before with Rube Goldberg-inspired machines in our winding Serpentine Room.”

The Summer Flower Show runs through October 2. Admission is $15 for adults, $14 for seniors and students, and $11 for children (2 – 18). Members and kids under 2 enter free.  

Visit Phipps PlayGardens website to learn more about their Summer Flower Show and how to plan your visit!

[Read more…]

Giving Flowers a Second Life

Flowers are a wonderful thing.  They add beauty to any situation and are an integral part of weddings and many other occasions.  But what happens after the “I do’s” and events?  

Flower donation is a growing phenomenon.  There are several organizations now who “recycle” gently used flowers from weddings and large events.  They use every part of the designs including the ribbons and vases.  New arrangements are crafted from deconstructing the bouquets and centerpieces. These new arrangements are then delivered to hospitals, assisted living facilities, hospice houses, and nursing homes.  Many times they are also tax deductible depending on what organization you work with.

Random Acts of Flowers is a privately-funded organization that has a vision to improve the emotional health of the community with flowers.

In July 2007, Random Acts of Flowers’ founder, Larsen Jay, was in a near-fatal accident. While confined to his hospital room, the outpouring of support that Larsen received in the form of daily visitors and dozens of floral arrangements immediately aided in his long recovery.

When Larsen was capable of leaving his room he noticed how many of his fellow patients did not have visitors or flowers – the very thing that helped him so much in those early and difficult days. Within moments the first “random act of flowers” delivery was made, repurposing his flowers and delivering them to patients in nearby hospital rooms. The memories of how a simple gesture touched his fellow patients compelled Larsen to form Random Acts of Flowers in 2008.

Random Acts of Flowers recycles and repurposes flowers by engaging dedicated volunteer teams to deliver beautiful bouquets and moments of kindness to individuals in healthcare facilities across the country.

As a recycling “green” nonprofit organization run almost entirely by volunteers, Random Acts of Flowers is committed to nourishing the health of the environment, individuals, and the community.

Are you interested in donating?  If there aren’t any organizations in your region, work with your florist or wedding planner to find a local facility in your area that would be interested in taking the flowers.  We all know flowers have a positive effect on mood, so why not share the joy? Visit your florist today to talk to them about flower donation!


Find A Florist

Local Florists Do It Better

Take a second to think about what the most important thing to you is as a customer? LinkedIn conducted an interesting study investigating the top five things customers see as important. Out of the survey respondents, 48 percent cited value for money, cost, price or competitiveness as one of their three most important things.

The LinkedIn article states that, “47 percent of survey respondents stated that customer service was one of their three most important things. The ability of organizations to help consumers at every stage of the journey is critical here, including the ability and willingness to sort out issues as they arise.”

Real local florists are experts in these two categories and blow online wire services out of the water.

What is an online wire service?

When someone orders flowers from an online wire service they order a stock photo of a bouquet and then the order gets sent to a real florist. The problem though is that the wire service will take a large percentage of the order to profit for themselves, some even up to 50 percent. This leaves florists with a hard time making any money. There are also third parties, known as order gatherers, that have set up websites to look like flower shops but are not. Order gatherers set up gateway pages and use Google keywords to make them appear to be local. Order gatherers also take a large chunk of the profits again leaving florist at a loss.

It is impossible for these middle men to provide the same type of value and service that a local florist can provide, which is why at FSN we always send orders directly to real local florists without taking a percentage of the total. Only at a local florist can you trust that your money is going directly towards a high-quality arrangement. Here is a short list of the important qualities that you can only find in a local florist.

-Customized designs
-Personal attention and connection
-On-time delivery
– Years of experience
-High-quality arrangements
-Exceptional customer service from start to finish

Spread the word
Many people are unaware of these wire services and order gatherers that are hurting the floral industry. Take a stand with us and encourage your family and friends to always buy from a trusted local florist.

At Flower Shop Network we are a community committed to supporting local florists. We connect customers to florists in our network directly and NEVER take a percentage of the order. We also ensure that each florist in our network is a true, local business.

Don’t let order gatherers and wire services take chunks of your money.

Support local florists. Spread the word.


Visit My Local Florist

New Study Shows a Growing Appreciation For Flowers

Perceptions of Millennials, Generation X and Baby Boomers are being challenged with a new study that was recently conducted about flower appreciation. The study published by Floral Management provides groundbreaking research that shows a growing appreciation across generations for flowers and florists.

The study found that the over the past seven years, the potential market for florists has grown significantly across three generations of consumers. From Millennials entering the workforce, to Baby Boomers basking in or entering retirement, Americans today have an enhanced appreciation for flowers, fewer perceptions of cost barriers in flower purchasing and a growing awareness of the expertise of local florists.

The 2016 Generations of Flowers Study was conducted by the Society of American Florists and the American Floral Endowment with funding provided by the Floral Marketing Research Fund. The study consisted of 1,557 participants evenly distributed throughout the three generations:

  • Generation Y (Ages 22-39): 522 interviews
  • Generation X (Ages 40-51): 510 interviews
  • Baby Boomers (Ages 52-70): 525 interviews

[Read more…]