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Home Shop Flowers Bloomin' Blog Find Florists About FSN Contact FSN Florists Only!

Flower Spotlight: Poinsettia

The Poinsettia is an icon of Christmas and can be found in many homes across the United States during the holidays. Do you know why the Poinsettia is associated with Christmas? Keep reading to learn more about this beautiful flower and how it became so popular!

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A Look Into the Life of a Florist

Have you ever wondered what a day in the life of a florist looks like? Sometimes it’s not as glamorous as you may think. Step into the life of Keira Lennox, a florist who shares what it is really like to run a flower shop.

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Flower Spotlight: Carnation

Carnations are the second most popular cut flower in the world, right behind the rose! Keep reading to see what makes this prized flower so popular!

Fun Facts

  • Carnations come in a wide variety of colors, but white carnations will change their color in 24 hours if you add food coloring to the water. Just add a few drops and wait for the transformation!
  • Europe used carnations for decoration but also as a flavoring agent for beer, wine and liquors.
  • Carnations are actually bad luck in France and are used for funeral arrangements.
  • The carnation is the birth flower of January.
  • The scarlet carnation has been chosen as Ohio’s state flower.

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Customers Are Falling in Love With Parkway Floral

Parkway Floral has raised the bar for flower shops with their going green initiatives and excellent customer service. Their dedicated staff and years of experience in the industry keeps customers coming back!

Parkway Floral proudly serves the South Milwaukee, Wisconsin area. They are a full-service local florist that is family-owned and operated since 1951.

A large antique sign hangs above this flower shop that reads, “Reduce. Reuse. Recycle. Trade old vases for a green plant.” Parkway Floral strives to make recycling and being green an important aspect in all of their business efforts. They even encourage customers to trade in their old vases for a free green plant!

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Flower Spotlight: Gerbera

Gerberas top the charts as the fifth most popular flower in the world. Their dramatic appearance and ability to last up to two weeks in a vase has made this flower famous. This bloom comes in a variety of bright and pastel colors, making it perfect for any occasion.

Origins & Symbolism

Gerberas are named after Trauggott Gerver, a botanist and physician from Germany in 1737. The flower originates from South Africa, Asia, and South America.

The Gerbera Daisy is a symbol of innocence, purity and cheerfulness. It is a member of the family of daisies, asters and sunflowers. Legend has it that the Gerbera is a symbol for modesty. According to the legend, a nymph, so incredibly beautiful, was never left alone by suitors. She was so tired of being followed that one day the nymph, in order to have peace, decided to turn herself into a Gerbera Daisy.

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More Than Just Members

Laughter and smiles filled the Flower Shop Network order transfer room Friday afternoon when a dozen delicious cupcakes, a large box of cookies and candies, and a mouth-watering cake was delivered. The unexpected afternoon treats touched hearts and showed our FSN family once again how amazing our local florists are.

 Skip and Esther Vergers are the proud owners of Lighthouse Point Flowers in Florida. Their flower shop has been in business for decades and they have been a part of the Flower Shop Network family for seven years.

Our FSN Order Transfer Department and Sales Representatives have helped Skip and Esther over the years and have developed strong relationships with the couple. A few weeks ago during a phone conversation, they learned that Skip was finishing his chemotherapy treatments in two weeks and was preparing for surgery. The department sent Skip and Esther a card along with an email to let them know that they are loved and cared for by their FSN family.

A Sweet Surprise

Much to everyone’s surprise, the next week a huge delivery of sweets arrived at the office. A note was taped to the top of the box that said, “Special thanks for all of your concern and best wishes! It means so much to us! Love y’all! – Skip and Esther.”

The entire office was absolutely blown away by the Vergers’ kindness and generosity. It is a day at the office that won’t be forgotten. To everyone that has spoken to this sweet couple, they are more than just members of FSN. They are dear friends, and one simple card of well wishes touched their hearts.

This type of relationship is what we are striving for at Flower Shop Network. Our goal is to be a true partner for local florists. Helping florists across the country with their needs and providing solutions to their problems without taking over their business.

Our vision is to see local flower shops across the country thriving. Stories like this encourage us and give us the motivation to continue making strides towards our goal.


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Flower Spotlight: Kangaroo Paw

The Kangaroo Paw may not be exactly what you’d expect to find in your flower arrangement, but this unique bloom can add a truly spectacular look to your bouquets.  Find out more about this unusual flower and where it gets its name.

Origin & Symbolism

As you can imagine with a name like Kangaroo Paw, this flower originates from western Australia.  Its genus name is Anigozanthos and is derived from the Greek words ‘anises’ meaning unequal, or oblique and ‘anthos’ meaning flower.  The symbolism behind its name literally means unequal, which is how this flower appears.  The flower is comprised of six uneven parts which gives it the characteristics of an outstretched Kangaroo paw.  This is how it received the nickname Kangaroo Paw, and is also sometimes called Catspaw or Money Paw, depending on the shape of the flower.  

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12 Decades Strong

We are excited to recognize Flowers By Emslie & Company for serving the Barre, Vermont area for almost 120 years! This local flower shop opened in 1897 and has been thriving ever since.

Two cousins originally opened the flower shop and grew their own vegetables and flowers. The cousins used a wooden sleigh pulled by horses to deliver their goods to customers. A coal burning stove was used during the winter time to keep everything warm.  The sleigh remains in the shop today and is still used as a beautiful display shelf.

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Local Florists Do It Better

Take a second to think about what the most important thing to you is as a customer? LinkedIn conducted an interesting study investigating the top five things customers see as important. Out of the survey respondents, 48 percent cited value for money, cost, price or competitiveness as one of their three most important things.

The LinkedIn article states that, “47 percent of survey respondents stated that customer service was one of their three most important things. The ability of organizations to help consumers at every stage of the journey is critical here, including the ability and willingness to sort out issues as they arise.”

Real local florists are experts in these two categories and blow online wire services out of the water.

What is an online wire service?

When someone orders flowers from an online wire service they order a stock photo of a bouquet and then the order gets sent to a real florist. The problem though is that the wire service will take a large percentage of the order to profit for themselves, some even up to 50 percent. This leaves florists with a hard time making any money. There are also third parties, known as order gatherers, that have set up websites to look like flower shops but are not. Order gatherers set up gateway pages and use Google keywords to make them appear to be local. Order gatherers also take a large chunk of the profits again leaving florist at a loss.

It is impossible for these middle men to provide the same type of value and service that a local florist can provide, which is why at FSN we always send orders directly to real local florists without taking a percentage of the total. Only at a local florist can you trust that your money is going directly towards a high-quality arrangement. Here is a short list of the important qualities that you can only find in a local florist.

-Customized designs
-Personal attention and connection
-On-time delivery
– Years of experience
-High-quality arrangements
-Exceptional customer service from start to finish

Spread the word
Many people are unaware of these wire services and order gatherers that are hurting the floral industry. Take a stand with us and encourage your family and friends to always buy from a trusted local florist.

At Flower Shop Network we are a community committed to supporting local florists. We connect customers to florists in our network directly and NEVER take a percentage of the order. We also ensure that each florist in our network is a true, local business.

Don’t let order gatherers and wire services take chunks of your money.

Support local florists. Spread the word.


Visit My Local Florist

Local Florist Receives High Honor

Congratulations to florist designer, Cathy Hock for winning an award for, “Excellence in the Workplace” from the Rotary Club of Merrimack, NH. This award is a high honor given to an individual that has displayed outstanding performance in their job.

“Cathy is awesome!  She approaches every arrangement, from a single flower bud vase to a $200.00 wedding bouquet, with creativity and finesse.  She loves looking outside the box.  Because of that thinking and her creativeness, she is a national award winner and it shows in every single arrangement she creates.  She is a great boss and coworker, always placing the needs of others before her own,” said Stephanie, an employee.

Cathy also recently won a nationwide annual design contest. She came up with a design using two champagne glasses, one with a rhinestone bracelet signifying the woman and one with crystals in it to represent the man, then united them with flowers.

Dan and Cathy Hock are the owners of Merrimack Flower Shop & Greenhouse in Merrimack, NH. The business has been family owned and operated for 47 years! They are known for their high-quality floral arrangements and gifts, backed by friendly and prompt service. Every bouquet from their shop is carefully arranged with the freshest flowers in Merrimack and is hand-delivered to your recipient’s door. FSN is grateful to be partners with Cathy and Merrimack Flower Shop & Greenhouse for 11 years now.

Thank you for your dedication to the floral industry and to providing your customers with excellent arrangements and service!