Robbin Yelverton is BACK with even more wise words for us flower lovers!
Sometimes when things around the flower shop are hectic, it’s easy to fall into the slump of creating the same types of arrangements over and over again. Well, it’s time to BREAK THE MOLD! Robbin is here to show us how to use the same materials we would use to create a “roundy-moundy” flower arrangement, and turn it into something more stylish!
People like to see things they’ve never seen before, whether it be film, art or flowers. Instead of ‘Oh, well that’s pretty,’ make your customers say WOW! and want to show it off to all their friends! Click Here To See The Video!
A florist is so much more than a person who delivers flowers. They are stewards of life’s celebrations and most important occasions. Betsy Hall of Hall’s Flower Shop & Garden Center in Stone Mountain GA really says it best in this clip from the 2012 Great Lakes Expo interview with FSN’s Brock Atwill. Truly a must-see!
FSN President Loranne Atwill and floral artist Robbin Yelverton, AIFD, AAF, CF, PFCI, led a hands-on workshop at the Great Lakes Floral Expo earlier this March. This workshop was a little different than the ones you usually see at state floral shows because it dealt more with photography than design. Attendees learned techniques they could use to take better photos of their floral designs.
Class Description:
You have a Website… now you want to put your own custom designs on it. The arrangements look wonderful, but the pictures just don’t do them justice – sound familiar? Learn great tips to making Web-worthy designs and photos in this session! You will make an arrangement in class, then learn how to photograph it for quality pictures for the Web.
No matter what skill level or type of camera, Robbin gives actionable ideas for getting the most out of your flower photography attempts.
Last week, while our team members were at the Florida State Florists’ Association Design Summit, they took a detour to visit one of our great member florist, Tim Ryan of Botaniq in Santa Rosa Beach Florida. Tim was in the middle of teaching a Butterfly Garden Workshop right there at his flower shop! You might be surprised at all the things local florists are doing these days to bring back the love of flowers in their community.
This isn’t Tim’s first workshop, he’s done: fresh cut flower arranging, orchid gardens, terrariums and more! Guests get together and learn what it takes to create a beautiful floral designs and gardens, as well as the techniques it takes to take care of them all. For the butterfly garden, guests will put together a beautiful planter filled with tasty plants for butterflies. Tim shows his workshop guests how to take their planter to the next level by adding river cane as a trellis. A simple technique that adds big impact!
I (Mandy FSN) kept my video camera with me as I strolled through the convention. I set out to make a video for our florist friends who couldn’t make it to this particular convention, so they could be part of this event too. Hope you enjoy!
Would like to say a special thanks to everyone who helped out with this video!
The iconic, casket flower arrangement has become a staple in our funeral flower traditions. Open or closed casket, the large spray of lush flowers and foliage has a way of calming our spirits in a time of loss. Beautiful flowers have a way of enhancing the atmosphere at somber events. Additionally, it gives guests something to talk about that is comforting and uplifting.
But what if there is no casket?
What if the deceased chose to be cremated, can you use flowers on a funeral urn? Absolutely! Florists everywhere are creating magnificent floral displays for funeral urns that are equally as impressive as the traditional casket spray.
Cremation flowers can be personalized to celebrate the life of the departed by using the their favorite flowers and colors. Incorporate favorite hobbies and pastimes into your flowers. If they were an avid gardener or loved to fish, use some of their equipment within the flowers to better represent them. Treat flowers for cremation urns just the same as you would in planning for casket flowers.
Below, Robbin Yelverton of Blumz… by JR Designs in Detroit & Ferndale MI walks us through creating flowers for cremation urns.
We just got back from the Illinois State Florist Convention in Springfield IL. The theme was “Let it Rock” and a rockin‘ time was had by all! We enjoyed great presentations, delicious food, and wonderful shopping at the trade show. Above all else, this show had the most floral designs I think I’ve ever seen at one show — table after table of jaw-dropping, show-stopping floral ART!
These shows are so important for florists to come out and be apart of the experience. Not only will you learn all of the NEW things happening in our industry, you will be filled to the brim, if not overflowing with creativity and NEW ideas. While at the show, I met up with Rae Griffith, President of the Illinois State Florists Association. She was kind enough to give me and all of our Flower Shop Network followers a walking tour of the whole show! I wanted our florists who had never been to anything like this to see just what they’re missing! Come on out and recharge your creative batteries at your state floral convention! Be sure to check out the video below! Continue reading “Behind The Scenes At The Illinois State Florist Convention” »
Last week, while our team members were at the Florida State Florists’ Association Design Summit, they took a detour to visit one of our great member florist, Tim Ryan of 
