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July Newsletter: Beat the Heat

Summer Flowers

Beat the Heat with Summer Flowers!

Looking for a good way to beat the heat this summer? Why not a cool flower arrangement?

I know what you’re thinking, how do flowers help keep me cool? Flowers give us the opportunity to enjoy the beauty of summer flowers but from the comfort of indoors! With this summer’s heat wave, staying indoors is a good idea. Summer flowers make the perfect centerpieces for backyard BBQs, block parties, and any other summer get-togethers. They are also a great hostess gift to bring when attending a festive party.

Know someone who is unable to go outside and enjoy the sunny season? They deserve flowers most of all. Flowers never fail to lift spirits and put a smile on someone’s face. Whether it’s temporary bed rest or something more permanent, share the beauty of the season with all who could use it


Sneak Peek: The 2012 Summer Olympics Bouquet

2012 Summer Olympics LogoWhen it comes to the olympics, summer or winter, the entire world stops to take notice. Athletes dedicate their lives to perfection in their sport and compete to take home so much more than a medal. Their accomplishments in the olympics translate into well-deserved glory and honor in their home countries.

The London 2012 Summer Olympics are scheduled to take place in London from July 27th to August 12th. From archery to gymnastics, cycling to water polo — you can bet competition at these games will be fierce, which is why winners deserve so much respect.

In addition to the Gold, Silver and Bronze medals, winners can also expect to receive a unique bouquet of flowers from the Jane Packer floral design studio. Some 4,400 floral ”Victory Bouquets” will be presented to athletes along with medals during the Victory Ceremonies.

Get your first look at the 2012 Summer Olympic Bouquet!


How To Order Flowers And Get Exactly What You Want

Want to know how to place an order for flowers and actually get what you’re ordering? This article is the transcript from the helpful video by our friend and pro florist, Robbin Yelverton.

Robbin Yelverton on How To Order Flowers

By following these easy steps, you can be sure you’re getting exactly what you want from your local florist. Robbin walks you through each and every step of ordering custom flowers. Be sure to watch the video at the end!

Click to read more and watch the video


Facebook Friday: June Favorites

We recently started a Friday recap of all the wonderful posts and pictures from active florists on our Facebook Page. It’s been so much fun seeing all the completely different designs every day. We hope you enjoy these favorites and continue through to see more from each Friday this month:

Colorful wedding bouquets by The Flower Shop, Pryor OK
The Flower Shop, Pryor OK
Purple Heart Funeral Flowers by Lanez Florist & Gifts, Hickory NC
Lanez Florist & Gifts, Hickory NC
Ibritz FLower Decoratif, New Port Richey, FL
Ibritz FLower Decoratif, New Port Richey, FL
Lasting Florals - Funeral Flowers
Lasting Florals, Midlothian VA
Crossroads Florist, Mahwah NJ
Crossroads Florist, Mahwah NJ
Wedding Bouquet by The Flower Patch & More, Bolivar MO
The Flower Patch & More, Bolivar MO

See all Facebook Friday pictures in these posts:


Local Florist Celebrates 65 Years

Big congratulations to the team at Flowers By Mary Lou in Springfield IL who are celebrating their 65th anniversary! (That’s 5 years longer than the Queen’s recent Diamond Jubilee!)

Flowers By Mary Lou in Springfield IL

Flowers by Mary Lou was founded in 1947, and just why have they lasted so long?

“Because we take care of our customers,” says Jennifer Veith, designer at Flowers by Mary Lou. “People appreciate that. They appreciate when you go above and beyond and try to get special things for them or give them the special touches or do the specific things they ask, whether it’s a casket spray for a funeral, a wedding or even a new baby. People appreciate that you take the time to take care of them and treat them like an actual person instead of somebody that’s faceless.”

Read more about Flowers by Mary Lou


Flower Ideas For July Birthdays

Festival of Flowers - featuring July's LarkspurSending flowers to someone on their birthday is always a hit! Gazing at beautiful flowers will create birthday memories to hold close to heart, especially if your recipient works at a desk job. There’s nothing better than having your beautiful birthday gift greet you with it’s vibrant colors every morning when you walk into your office. It’s like celebrating a birthday week instead of just a birthday!

For a July birthday, summer flowers are especially sweet. Just because it’s hot outside, doesn’t mean they can’t enjoy beautiful blooms inside. Office flowers are an instant mood changer, and summer flowers always do the trick!

How do you send flowers for a July birthday?

The official birthday flower for July is the larkspur or delphinium. Their vivid colors, especially the blue blooms, are spectacular and look luscious when paired with ruby-reds! (July’s birthstone is Ruby) Below are examples of beautiful larkspur arrangements you can send from your local florist.

Continue reading for more July Birthday Ideas


FLOWER CARE TIP
Keep fresh flowers away from drafts and extreme temperatures, which can quickly dry out the flowers and cause wilting.
More Flower Care Tips

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Florida State Florist Association’s 2012 Convention – Paradise
The Florida State Florist Association‘s 2012 Annual Convention was this past weekend on Hutchington Island in Florida. With a show titled, Paradise, you knew you’d be in for a treat, and our own Leslie Cox was the lucky FSN team member to attend. (Pictures!)

How Florists Keep Flowers Cool During The Heat
Wooo! It’s a scorcher out there, and it’s only going to get worse! I don’t know about you, but I can barely keep my lawn alive during this heat, and flowers — forget about it! So how is it florists keep such beautiful flowers all year long, even on deliveries?! Here are some tips our florists shared with us.

Why Does Over-Watering Kill Plants?
Ask the Plant Expert: “What I really don’t understand is if plants can grow as cuttings in a glass of water, why does over watering kill plants?  If it is impossible for water to kill a plant, and apparently it is, then there is some other mechanism at work when you over water.”

Introducing: NEW Sympathy Designs For Florists’ Websites
Florists Only: Very exciting news for all FSN member florists! We’ve just added 46 NEW sympathy designs to our funeral flowers categories at no cost to you!

10 Ways To Breath Life Back Into Your Dead Flowers
The death of flowers are inevitable, and as florists, we deal with it a lot! There are, however, many creative ways to reuse these withered beauties to be enjoyed for many days, weeks or even months to come! We had a few ideas of our own, but we also asked our florist friends on Facebook for their input!

Help make Flower Shop Network‘s monthly newsletter even better! Got questions? Have an idea for a story? With your help, we can make the FSN newsletter just what you want and need. You can drop us a note in the comment section on the blog or email us at social@flowershopnetwork.com. We can’t wait to hear from you!

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