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Suggest an Article: The Name Game

In our newest installment of Suggest an Article, we highlight this recommendation offered by Sue Kyer of Garden Shop Inc. in Cambridge, NY. Sue wrote in to let us know about a great little marketing tool she likes to call: The Name Game! Take it away, Sue:

“We do the name game in the summer. We put on our sidewalk sign ‘If your name is Sue, come in for a free rose!’ We always have a few roses left from the week before and prices are pretty cheap in the summer. We have gotten a lot of new customers from this [practice]. It’s really fun, and we change the name every few days. It gets people taking and people coming in the shop during the slow season.”

Get Customers Walking in the Door

Sidewalk Name Game What a great idea! Using some of your older blooms to generate traffic and potentially generate new business and new customers is a stroke of genius.

Getting customers to walk in your door is always the hard part. Once you have a chance to WOW them with your stellar customer service, they won’t be able to resist coming back for all their floral needs!

And remember folks, it’s okay if you don’t have a sidewalk sign. You can use chalk on the actual sidewalk, or advertise your promotion on Facebook or Twitter. I know I would make a special trip to my local florist for a free rose!

Thanks for reading, and I hope you enjoyed this installment of Suggest an Article! If you missed last week’s post, you can find it here.

Remember, if you have an idea you’d like to share with other florists, drop it in the comments section below! Who knows, your idea might warrant its own edition of Suggest an Article!



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