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Regina Berryman at TNSFA Convention (Photo Follow Up)

We recently posted an article introducing Regina Berryman and her upcoming presentation on the Fibonacci method of Floral Design at the Tennessee State Floral Association convention. I bet you’re wondering just how it went? Well, it should come as no surprise that Regina presented an abundance of valuable information as well as displayed some breathtaking arrangements!

As usual, FSN was there to snap some photos and is excited to pass them on to you!

Regina On Stage

Regina Berryman and the stage before the arrangements are brought out.

Regina On Stage

A couple of the first arrangements are visible in this photo.

Gorgeous Arrangement

A gorgeous arrangement using bamboo as a backdrop.

[Read more…]

Regina Berryman to Speak at TNSFA and CTPFA Convention

For everyone planning to attend the Tennessee State Florists’ Association and Central Tennessee Professional Florists’ Association‘s annual convention this weekend, make sure you’ve scheduled enough time to watch the presentation being conducted by renowned floral designer and friend of FSN, Regina Berryman, AIFD, AAF, CFD. She has an exciting take that infuses natural principles of art and will help you take your own work to a whole new level!

Introducing Regina Berryman

Regina Berryman, AIFDIf you don’t know, Regina is a Brazilian native who came to this country over thirty years ago. While growing up in Brazil, she experienced all different brands of flora and fauna, as well as a vast array of different species of flowers. Her love for their fragile and delicate allure did not diminish when she became an American citizen, and now, through her pursuit of that passion, she studies with some of the finest floral designers in the country!

An accomplished instructor herself, Regina has participated on some very prestigious design teams such as the Presidential Inauguration and The Society of American Florists’ Conventions. If you would like to see some examples, Regina’s work can be seen in our very own Flower Shop Network Flower Gallery!

Fibonacci Theory & Floral Design

Fibonacci SpiralRegina’s exciting theories regarding floral design are based on principles borrowed from an amazing discovery made over 700 years ago called the Fibonacci Theory. The theory was founded by a mathematician named Leonardo Fibonacci who lived in the 12th and 13th centuries C.E., and it can be observed in almost every aspect of the natural world.

I know what you’re thinking, “What does an ancient mathematician have to do with floral design?” Regina can best answer that question for you during her presentation, but the gist is that she uses these mathematical principles and applies them to proportion, ratio and overall aesthetic beauty. The basic concept espouses that although symmetry can be beautiful, true visual pleasure exists in an asymmetrical design partitioned into the proper proportions using a 3-5-8 ratio.

Golden Spiral in NatureIf that peaks your interest, be sure to attend the convention and see Regina Berryman in action as she demonstrates her use of the 3-5-8 ratio in floral arrangement and design.

The TNSFA and CTPFA Convention

C’mon out folks, it’s going to be a great three days and, as always, Flower Shop Network will be there to document all the exciting events!

The convention is hosted by the Tennessee State Florists’ Association and Central Tennessee Professional Florists’ Association, and will begin Friday August 2nd and last through Sunday August 4th at the Embassy Suites in Murfreesboro, Tennessee.

We can’t wait to see you there!

QUIZ: Think You Know The Elements & Principles of Floral Design?

Elements and Principles of Floral DesignHas it been a while since you’ve reviewed the good ole’ elements & principles of floral design? Take this quiz and see if you might need to hit the books for a refresher! No matter how traditional or far-out contemporary, good design makes use of all these principles. Grab some scratch paper and get started..

1. What is not a primary characteristic of floral design?

(a) Line
(b) Pattern
(c) Symmetry
(d) Texture

2. A design using flowers and foliages in all one color in various hues is

(a) Achromatic
(b) Monochromatic
(c) Complementary
(d) Tetradic

3. When you are trying to create emphasis in a particular area of a design, it is the

(a) Symmetrical
(b) Visual Flow
(c) Focal Point
(d) Harmony

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Elements of Design Part 1: LINE

The Elements of Design are a universal concept shared between designers everywhere. Whether you are a floral designer, furniture designer, graphic designer, or even something as crazy as a cheese sculpture designer, to be good, we all use the same, basic building blocks.

A good designer learns every aspect of his trade and uses the elements, along with the principles of design, to give their works an added little “oomph.” Anyone can put flowers in a vase, but only the most talented florists can tantalize your senses with their expertly crafted designs.

Using the right lines is important to convey your intended moods and emotions in your arrangements. Using line correctly, in conjunction with the other elements of design, can give your arrangement an overall finished, top-quality look.

Line [lahyn] Show-noun/laɪn/

  • A visual path that directs eye movement through composition.
  • Something arranged along a line, esp. a straight line; a row or series: a line of trees.
  • A band of color, a seam, or a furrow: lines of stratification in rock.
  • The edge of a shape.

We all know what a line is, right? Sure, a line is a visual path between point A and point B, but that is just the start of it!



Actual Lines are lines that are actually physically present. We may not think about it, but everything we use in our arrangements have line qualities in them. Leaves edges (curved, or straight) create line. Bands of color — such as a row of red roses amongst white ones creates line. Keep track of these little features in all your arrangements and you will train your eye to instantly see them.


Implied Lines are lines that are created by your mind’s eye. Your choice of composition makes it appear as though they were there. A connection of two similar visual elements, the continuation of a repeated element in the arrangement — there are many many ways to use implied lines.


A static line can be either vertical ( | ) or horizontal ( — ) and are at rest. These lines are not falling, leaning, or showing any potential for movement, so visually gives you the impression of rest. These static lines can give stability to an otherwise chaotic design.

Horizontal lines – calm, quiet, rest. (Frank Lloyd Wright architecture)

Vertical lines – more potential fore movement, reflect power and spirituality. (Think corporate buildings and cathedrals.)

If you have a design you think is too dynamic, try adding a static line of some form to balance the look.


A dynamic line as a line that is not horizontal or vertical. This can be curved, zigzagged, slanted, diagonal; basically anything that is not static. Dynamic lines infuse the idea of movement into your flower arrangement because these lines are not at rest.

There are different degrees of dynamic lines in floral design as well. The softly curved edge of an Aspidistra leaf definitely gives you a different impression than a tangle of curly willow.


  • Vertical + Horizontal

When you combine vertical lines with horizontal lines you create a geometrically inspired structure. Because they are both static lines, this type of arrangement reflects strength, reliability, and safety. (Great for Fathers Day designs!)

  • Curved Lines

Curved lines are those that gently relax into an arched shape. These are gentle, comforting lines. The human body is made up of curves, thus these lines are familiar, pleasing, and reflect relaxation and sensuality.

  • Strong Lines

Strong lines are those that are bold and in your face such as bamboo or Equisetum. These must be positioned carefully and very purposefully and give your arrangement a crisp, tight look.

  • Imperfect Lines

These are the types of lines that are rough, and jagged to create texture. These usually not used for the focal point in line designs.

How do you use line in your floral designs?