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Persevering Through Tragedy

No florists ever want to find themselves having to deal with the loss of their shop, but unfortunately, that’s what happened recently to one Flower Shop Network Member florist. Aut and Connie Fuller, owners of Floral Expressions in Owings, Maryland learned that their storefront burned to the ground after a driver that was under the influence ran off the road.

“It was about 2 a.m. when I received the call from the county emergency system saying there was an accident in the parking lot involving smoke,” Fuller said. “On the way to the shop my wife actually saw a picture of our building burning on Facebook, and that’s when we knew it was going to be bad. By the time we got to the shop everything was gone.”

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Scam Alert: Domain Name Registration Scam

Scam AlertBe aware of this new scam! We have gotten several phone calls in the last two days from florists who received a fake invoice for a domain name renewal through the mail. (Update: Florists area also receiving phone calls requesting payments.)

Florists with FSN websites, as well as those without need to pay close attention to any bill they receive, especially concerning their web domain or hosting. If it looks different or you notice anything unusual, contact your service provider and ask if it is a legitimate bill before paying.

If you have an FSN website, please note that your domain hosting is always FREE, and we take care of the renewals for you. (Click here for more information about FSN Websites)

One florist faxed us a copy of one of these fake bills. They have gone out of their way to make sure it looks real, including business information, fake account number and more. However, if you read closely you will see it says, “This is a solicitation for the order of goods or services, or both, and not a bill, invoice or statement of account due. You are under no obligation to make any payments on account of this offer unless you accept this offer.”

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After 50 Years, Don St. Pierre Says Goodbye to the Flower Business

After 50 years in the biz, Don St. Pierre — a designer from one of our favorite local flower shops, Heather’s Way Flowers & Plants — is retiring and finally finding time to stop and smell the roses.

Since 1959, St. Pierre has arranged and rearranged, twisted and tied, bundled and bucked thousands of bouquets, corsages and arrangements. He has created bridal bouquets for weddings spanning 3 generations!

In an interview with the Jonesboro Sun, St. Pierre explains: the tastes of customers have remained the same throughout the years, but other things have changed. “The prices are different, the sprays were $3.50 when I started. Now they are $55 to $75 to start.”

In items collected over the years in business, a note from 1963: “It says ‘minimum delivery is $1 and a minimum spray is $5,’” St. Pierre said. “Everyone used to close at noon on Thursday, and a boutonniere was 75 cents. They’re now about $6 a piece.”

Heather McMinn, owner of Heather’s Way Flowers in Jonesboro, AR says she likes to hear him talk about the differences between then and now. His 50 years of experience has helped her greatly with her flower business.

“When he started, they had greenhouses. Today you have to go online through wholesalers or through local growers,” McMinn said. “Today the roses come from Ecuador. It is definitely an honor for me to work with him. When I got started, I was scared, but his experience helped.”

When asked about what he plans to do after retirement, St. Pierre says he doesn’t know. He’s always worked.

You guys may remember Heather from our video interview about Prom Corsage Trends.

Article sponsored by local Jonesboro, AR Florists

Floral Cooler Versus

Ask the Expert: Difference between Floral and Commercial fridge
I’m in the process of starting a floral business and was wondering if you can tell me if there is a difference between a floral refrigerator and a commercial refrigerator made for food/beverage. Does the floral fridge come with something that the commercial fridge doesn’t have? Any help would be appreciated. Thanks in advance.