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Flowers Are the Environment

As Olympians were awarded their medals on the prestigious Olympic podium, many people noticed that they were not receiving flowers as usual but a small statue instead. A Rio 2016 spokesperson stated that the change was a part of the committee’s bigger mission to limit the environmental damage from the 2016 games, claiming that flowers are not environmentally responsible. This statement angered many organic flower farmers and florists around the world who strive to always sell environmentally friendly flowers.

Many people were confused by this decision and turned to social media to voice their opinion. [Read more…]

New Study Shows a Growing Appreciation For Flowers

Perceptions of Millennials, Generation X and Baby Boomers are being challenged with a new study that was recently conducted about flower appreciation. The study published by Floral Management provides groundbreaking research that shows a growing appreciation across generations for flowers and florists.

The study found that the over the past seven years, the potential market for florists has grown significantly across three generations of consumers. From Millennials entering the workforce, to Baby Boomers basking in or entering retirement, Americans today have an enhanced appreciation for flowers, fewer perceptions of cost barriers in flower purchasing and a growing awareness of the expertise of local florists.

The 2016 Generations of Flowers Study was conducted by the Society of American Florists and the American Floral Endowment with funding provided by the Floral Marketing Research Fund. The study consisted of 1,557 participants evenly distributed throughout the three generations:

  • Generation Y (Ages 22-39): 522 interviews
  • Generation X (Ages 40-51): 510 interviews
  • Baby Boomers (Ages 52-70): 525 interviews

[Read more…]

FSN Shop Earns High Acclaim

Launched in the fall of 2008 out of Gwyneth Paltrow’s kitchen, Goop was originally conceived as a weekly e-mail newsletter. Now it has transformed into a popular website where readers can find suggestions about where to shop, eat, and stay from a trusted friend—not from an anonymous, crowd-sourced recommendation engine.

Goop publishes articles about the best florists across the country and even overseas. Lotus Designs, a FSN member, made their list of the top six florists in Boston, MA.  Goop praised this flower shop for their inherent talent in floral design.

Visit Goop’s website to see the full article.

Lotus Designs is a neighborhood shop located in Boston’s South End. They welcome walk-ins and deliver all over town (about a 20-mile radius from the store) provided your flower order is a minimum of $60-plus. And you can place orders online, too. Their cut-off for same-day delivery is 3pm. Lotus Designs carries a little bit of everything but they specialize in fresh cut flowers and orchids. They also do weddings and events.

David, a dedicated and loyal Lotus Designs customer spoke highly about his experiences saying, “I always order my flowers from your shop. My wife is always completely thrilled with the beauty of your arrangements and she is a pretty avid gardener. The quality of the arrangements is outstanding.”

At Flower Shop Network we love to see our florists recognized for their dedication to superior design and quality. Congratulations and keep up the hard work!

 

Petal It Forward!

On Wednesday, October 9th, 2015, SAF held a wonderful event promoting flowers and making people smile in the streets of Time Square. Here are the results of this event coming from SAF’s blog, aboutflowersblog.com.

Petal It Forward! Spreading Smiles, Warming Hearts
by Jennifer Sparks

It’s all the rage – those positive acts of kindness where people “pay it forward” to make someone’s day shine just a little brighter. Because flowers are the perfect way to do just that, we — the Society of American Florists — hit the busy streets of New York City today, handing out thousands of flower bouquets (4,000 to be exact) to busy morning commuters to help brighten up their mid-week slumps. Our way of paying it forward? To PETAL IT FORWARD!

We have university research that shows that a gift of flowers creates instant delight and increases enjoyment and life satisfaction. We also know from a recent survey that while 80 percent of people feel happy when they receive flowers, even more – 88 percent – report that givingflowers makes them happy. So, not only did we pay it forward and make peoples’ day, but we gave recipients a chance to do the same, in a big way. They received two bouquets, one to keep (big smiles!) and one to share with a loved one, coworker, or even a stranger who needed a lift (off-the-chart smiles!).

The best part: In addition to New York, florists across the country are making the effort to petal it forward in their local communities this week, from New Hampshire to New Jersey to South Carolina to Illinois to Minnesota to Colorado to California to Alaska! More than 30 events are taking place nationwide.

To read the full article about the #PetalItForward NYC event, click the link below!

Read More

MFA and WUMFA Winners 2015

The Michigan Floral Association and the Wisconsin and Upper Michigan Florists Association has announced the winners of the 2015 awards. From various areas in the floral industry, these winners have excelled in talent and leadership. We wanted to offer a congratulations to all the winners.

We wanted to especially congratulate two of our members. First, congrats to Pamela Prough of My Lady’s Florist in Westland, Michigan who received the MFA Retail Employee of the Year Award at the 2015 Great Lakes Floral Expo held in Grand Rapids, Michigan. Second, congrats to Smith Floral and Greenhouses of Lansing, Michigan who received the MFA Retailer of the Year 2015 Award.

         

Here are the other winners:

Michigan Floral Association (MFA)

Past President’s Floriology Scholarship
Shelley Adair

Certified Florist of the Year
Arlon Slagn

National Service Award
Jack Howard

Lifetime Award
Bob Friese

Special Recognition Award
James Lutke

MFA Supplier of the Year
Kennicott Brothers

Young Person of the Year
Angela Christi

2015 MFA Wholesale Employee of the Year Award
Ric Gaunt

Wisconsin and Upper Michigan Florist Association (WUMFA)

Lifetime Achievement Award
Dan Grogan

WUMFA National Service Award
Lee Sorenson

WUMFA Special Services Award
Kathleen Johnson

WUMFA Wholesaler of the Year
Rojahn and Malaney

WUMFA Young Person of the Year
Melissa Maas

It’s always a great day to celebrate the floral industry! Check back with the Bloomin’ Blog for more floral industry news!

Photos courtesy of MFA and WUMFA.

Check Out This Article!

We wanted to share this interesting article by Consumerist.com. Give it a read!

How To Amaze Your Valentine Without Screwing Over Your Local Florist

Shopping online is simple: you see a picture of the thing that you want to buy, click on it, type in your credit card, and then that thing arrives on your doorstep or the doorstep of your gift recipient. This simplicity falls apart…

 Photo courtesy of Consumerist.com

 

 

 

Green Box Floral Visits FSN

Luke and Nathan Harwell, the owners of Greenbox Floral, paid a visit to Flower Shop Network headquarters this week. While they were here, we took the opportunity to learn about their upcoming product release.

Lauren, Brock, and the Brothers

From left to right: Loranne, Brock, Luke and Nathan.

Experience Before Technology

Luke Harwell chose to follow his father in the floral industry in 2002, attending the Benz School of Floral Design at Texas A&M and becoming a Texas Master Florist. He assumed the role of President of Baack’s Florists and Greenhouses in January of 2008. There is no doubt that he understands the floral industry and the challenges that retail florists face.

Greenbox floral believes in the local florist. They believe each local flower shop is unique and their success should be driven by their own creativity and quality. And they believe one of the key elements needed to grow an inarguably shrinking industry is an opportunity for each shop’s artists to showcase their impressive talents to the customer.

The Value of the Cooler

The Greenbox solution begins with your unique designs.

Luke and Nathan believe the cooler is prime marketing real-estate. It showcases your work, giving the customer who walks in your door the opportunity to see current examples of your unique designs. It also allows for immediate upselling.

A customer sees that perfect item in your cooler and knows she wants to make a purchase. And because she’s already seen it, she doesn’t have to wonder if the finished product will live up to her expectations.

Or perhaps she sees multiple examples of talent and creativity expressed in your unique designs. She is impressed, and now when she has need of a talented florist, she knows to come to you.

Making Online In-Person

They place cameras in your store which broadcast an ultra-low frame rate live stream. Using Greenbox’s proprietary software, the live stream is uploaded directly to your website. The result is a live feed, allowing customers who come to your site an opportunity to click on the designs in your live stream and purchase the exact item in real time, already made and ready to go.

With the proprietary software Greenbox has developed, you are able to price each item so customers can mouse over the arrangement and see a price pop up directly on their screen. Each individual arrangement is clickable so that customers can go straight to a purchasing screen for any floral arrangement they want.

Because online shopping is becoming more and more popular, many of your customers will never have a chance to see the inside of your shop. But due to the live, interactive display designed by Greenbox, the value of your cooler is translated to an online medium. The customer can see your creative designs, can be impressed with your individual work and can see exactly what she is purchasing when she purchases it. Brilliant!

We greatly enjoyed having Luke and Nathan stop by our offices this week. They not only gave us an opportunity to learn more about their product, they showed us the passion for the floral industry that fueled them to develop it. Click here if you would like more information on Greenbox Floral, or if you’d like to see the Greenbox Floral solution in action, visit Baack’s Florists and Greenhouses here.

October Newsletter: “Boo”-licious Fun!

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Say “Boo!” to someone special this year! Halloween is creeping ever closer. How are you celebrating this year? Treat-or-treating with the kids? Dressing up for a costume party? Or cuddling on the couch with a spooky flick?  However you spend your All Hallow’s Eve, be sure to share the enchantment of one of the best holidays of the year with flowers! Florists produce all manner of holiday-themed items and Halloween is no different. From the living pumpkin vase to the eerie, spiderweb-enhanced arrangement, there is no end to the wonders they can produce. So this October 31st, remember that Halloween home decoration and setting the tone for your blow-out costume party have to start with a phone call to your local florist. Happy Halloween!


Think Pink - Breast Cancer Awareness Month

Bring On The Pink In October!

This month you might notice things turning a little more pink than usual. That’s because October is National Breast Cancer Awareness Month. Wearing and sharing the color pink is a way to raise awareness and express moral support to women with breast cancer. [Read more…]

Florists Helping Oklahoma City

Florists, here is how you can help.

The tragedy of yesterday’s storm has left several families in the position of planning their child’s funeral with little to no resources. Realizing the need these families have, Kimbra from Enchanted Florist (Amarillo TX) is spearheading an effort to help the families and the Oklahoma City florists provide a loving tribute for each child.

Kimbra shared this information with us this morning.

“I have contacted the Oklahoma Governor’s office and we will be working with Channel 9 in Oklahoma to get the word out to the community about these special gifts for the children. I cannot bare the thought of any family not being able to have one last final memory without everything they need to do so. I am in the process of learning best how to set up this special account. If we all give some then these families will know their families have a place in our hearts. A loss of any type is a part of life, the loss of child is a special gift to God!”
Kimbra

She is working with a funeral home in Amarillo and others to help provide some of the services and items needed. As soon as she can make contact with the FSN members in Oklahoma City*, she will help them coordinate the effort to provide casket sprays for each of the children lost.

For those of you who want to help, contact Kimbra at 806-322-2878 or enchantedflorist_6913@yahoo.com.

*At this time, we have not been able to reach any of our members. Please keep them in your prayers.

Big Congrats – FSN Member Florist Wins 2013 Houston Cup

Big congratulations to Rebecca Sherman, AIFD in taking home the 2013 Houston Cup! Rebecca is a floral design artist with The Blooming Idea in The Woodlands, Texas, and a 20 year veteran of the floral industry.

The Houston Cup is an annual floral design competition for the members of Allied Florists of Houston. The winner of the Houston Cup advances to the preliminary phase of the  Texas State Florists Association‘s prestigious Texas Cup Competition.

Rebecca Sherman - Houston Cup Winner

From the Allied Florist of Houston:

“…the competition featured 10 professional floral designers in this year’s Great Gatsby themed competition. Each person brought 1 Interpretative Design following the Great Gatsby theme and during the hands on competition completed a floral wedding bouquet and a surprise package arrangement of a large arrangement for a grand foyer for a party. Grading is completed by a panel of 3 top rated floral Judges based on the principles and elements of design.”

 

Great Gatsby Themed Flower ArrangementWith F. Scott Fitzgerald’s Great Gatsby at the heart of the competition, decadent beauty abounded in all the contestants designs. Flowing feathers, lush greens, dramatic textures and delicate blooms reflected the glitz and glamour of the roaring ’20s and made for opulent results. Visit The Blooming Idea’s Facebook page for more great photos.

The Blooming Idea has been a FSN member for 13 years and we are very proud of Rebecca for winning this prestigious award. Her fabulous creative designs, inspired by the Great Gatsby theme, are truly breath-taking.

Best of luck at the upcoming Texas Cup Competition!

 

Photos courtesy of The Blooming Idea, The Woodlands, Texas