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Social Media Photography

It’s no surprise that most of us rely exclusively on social media for our marketing. It continues to grow and change every day—especially with the integration on photography and video. In our line of business, we must rely heavily on photography to show off our designs and intrigue the customers. This is why we have come up with some important tips on photography for your social media marketing.

The Importance of Photos

A picture is worth a thousand words—and, in some cases, the only thing standing between you and a customer making a purchase.  Taking a quick photo of your design can be a great thing, but if the photo isn’t very good, it could end up hurting you in the long run. A bad photo could imply that you are unprofessional and even make your beautiful design look rather dismal. “But I don’t know a thing about photography!” Not to worry! Here are some basics on photography that can make your designs stand out—even if taken with your phone!


Lighting can make or break your photo. Ever notice that little grainy look in some of your photos? That’s due to lack of lighting. You could go all out and set up a whole photo room where you have very expensive lights. OR you can use the best lighting of all: natural light. Try taking your pictures outside during the morning when the light is at its best.

It’s important to consider where to take your photos. A messy workplace can take focus away from your beautiful designs and it can also make you look unprofessional. Designate a specific area that is only for photos. You can also make an easy backdrop on the side or back of your shop to use for your shots.

Sometimes one photo isn’t enough. Make sure to take many pictures from different angles. Sometimes a design looks best if taken from the bottom up or a close up of an embellishment stands out more than a basic picture.

Pro Tip: Include the recipient of the gift if possible! Nothing intrigues customers than seeing the result of a beautiful gift. This also promps your customers to share your pictures!

There is no need to be an award winning photographer to take a couple great shots of your designs. Remember to always look at your photos as if you were the customer and post your fantastic pictures on all your social media platforms. For more great tips and marketing tricks, check back with the Bloomin’ Blog!

Documenting Your Work – Photo Tips for Florists

Petal Closeup As a florist you are creating beauty everyday for others to enjoy and to help celebrate moments in their lives. But how often do you get to enjoy and celebrate your own work? Rarely, right? Between filling orders, making last minute rush deliveries, and trying to promote your shop, you are busy trying to run a business. But a passion for beauty got you into this industry so don’t let a hectic workday stop you from documenting your hard work.

Pictures tell your story, record your work, and become the strongest calling card you can have for new business. Photographing your arrangements is hands down the best way to promote your shop.  Here is a guide to help you make the most of every arrangement by photographing your orders on the go.

Cameras for Flower Photography

You’ll be surprised to learn that you don’t have to have the best and most expensive camera to take good photos of your flowers. The easiest and most beneficial place to share your photos is online so the images don’t have to be huge. Newer smartphones like the iPhone and many Android devices have excellent built-in cameras and photo aps available. This is a camera is always in your pocket so use it!

Point And Shoot CameraAny general digital camera that takes at least a 5MB picture can meet your needs as well. These cameras are often called “point and shoot” cameras because they offer very basic auto settings and are usually under $100. These cameras do not have a detachable lens or manual settings.

If you are ready to step up your game and have more control, a basic DSLR with lens is around $200 and up. These cameras have various auto settings as well as fully manual settings so you can adjust your focus and exposure yourself.

Consider This…

The goal of taking flower photos yourself is to take images of your work often, so a camera that you will keep with you and can use with ease is key. Think about what you are likely to use most often with the least hassle and start there. Familiarize yourself with whatever camera you decide to use. Actually spend a few minutes thumbing through your manual. Learn how to focus, use the auto settings and turn on/off the flash and date stamp. Mastering these basic tasks will immediately give you results you can see.

Digital SLRTips For Photographing Flower Arrangements

  • Clean Composition – The easiest way to make your photos look more professional is to pay attention to your composition. Make sure the table and background is free of clutter or distractions. You might even create a special table in the corner of your work room where you can quickly set an arrangement and snap a few shots. [Read more…]

Instagram & Florists

What is Instagram??

Instagram is a popular smartphone app and social tool that allows you to easily create beautiful photos and share them to many different social networks with just a few clicks.

IG Photo ExampleFrom florists:

“I like the fact I can push pictures right to FB in a hurry…since I have so little time to do anything anymore!!!!”MaryJane’s Flowers & Gifts, Berlin NJ

“We love Instagram! We use it to show off currents wedding samples. It’s great because it connects right to Facebook and allows us to show our work to our fans. An online portfolio, if you will”Perfect Rose Floral Design, East Islip NY

“I like using it to take quick little teasers of bouquets, centerpieces etc that I can post on Facebook and twitter to show my followers what I’m currently working on. Pictures always get me the most activity on my Facebook page, so using Instagram is a quick + easy way to keep my Facebook page interesting.”cattleya chic inc., Red Deer AB

Almost like Twitter, but with photos instead of messages, Instagram allows people everywhere to share their daily lives with the world. You can share these photos with most other social networks, but Instagram also creates a beautiful stream of your photos for others to follow. It’s sort of like a photo journal.

Why Instagram?

[Read more…]

Picture Perfect Floral Designs

FSN President Loranne Atwill and floral artist Robbin Yelverton, AIFD, AAF, CF, PFCI, led a hands-on workshop at the Great Lakes Floral Expo earlier this March. This workshop was a little different than the ones you usually see at state floral shows because it dealt more with photography than design. Attendees learned techniques they could use to take better photos of their floral designs.

Flower Photography Tips

Class Description:

You have a Website… now you want to put your own custom designs on it. The arrangements look wonderful, but the pictures just don’t do them justice – sound familiar? Learn great tips to making Web-worthy designs and photos in this session! You will make an arrangement in class, then learn how to photograph it for quality pictures for the Web.

No matter what skill level or type of camera, Robbin gives actionable ideas for getting the most out of your flower photography attempts.

[Read more…]

6 Quick Flower Photography Tips For Florists

Flowers and Photography

It seems like the two just go together. We buy flowers based on photos in a book or online, we photograph them at weddings, and florists brag about their talent with pictures of prior work. Most florists would like to have a portfolio, but don’t feel confident enough to do it themselves. It’s not hard to make professional-looking flower photos, but it does take practice.

Flower Photography Tips

Here are a few hints that will make your photos sparkle.

  • Use natural light. That means sunlight coming into your shop. Many shops have fluorescent lighting, and believe it or not, your camera will see it as ugly, green light. Cameras see incandescent lighting as harsh yellow-red. If you have fluorescent or incandescent lighting, turn it off and just use the light coming through the window. Experiment by placing the arrangement closer or farther away from the light source, and by turning the arrangement until the light produces the most flattering effect. Side-lighting from above produces a nice effect. [Read more…]

FSN’s 2010 Prom Recap

Unique Orchid Masterpiece

Do you LOVE prom? We do! Flower Shop Network has really got the school spirit this prom season! We have gone to several proms to take corsage photos. We have interviewed, videoed and photographed florists all over our area doin’ the prom thing. We have also written lots of articles in our blog about prom! (Check here and here.) Not to mention all the [Read more…]

The Beauty Of Flowers And Flower Pictures

About a month ago I came across a blog called Garden Muse. Cindy Dyer writes this blog which revolves around the wonders of the garden with amazing pictures of flowers, vegetables, insects – basically anything that occurs in a garden. I was instantly an admirer of this site. After all, it contained two things that I am very passionate about gardening and photography. Flowers have a depth and richness of color along with a textural quality making them exceptional subjects for pictures. I love to take pictures of the flowers in my garden. Unfortunately my passion for photography doesn’t translate to skill. My flower pictures are often a pale comparison to the beauty of the flower in which I am photographing. Cindy, however, is a spectacular photographer and her flower pictures are breath taking. After seeing the lily photos on Garden Muse, I was inspired to take a picture of my new Salmon Star lily. I planted it this spring and it smells almost as good as my Stargazer lilies.

Salmon Star Lily

Salmon Star Oriental Lily

In case your interested in pictures of flowers, here are a few more from my garden.

Casablanca Lily

Above is a Casa Blanca Lily

Casa Blanca Lilies With Baptisia This arrangement has Casa Blanca Lilies, Platycodon (balloon flower) and eucalyptus all from my garden.

Calla Lily Photo of a Calla Lily from my garden.

My flower pictures may not measure up to the ones on Garden Muse but I think I’ll keep trying. After all, the pictures will remind me of the flower memories and beauty that occurred in my garden during the growing season. This winter when things are cold and dreary, I’ll be able to pull these pictures out and enjoy their beauty once again.

Beautiful Wedding Flower Pictures

Beautiful Wedding Bouquet

The wedding season is here, and brides-to-be across the country are busily planning the details of their nuptials. From the gowns to the food, from the invitations to the music…. and including, of course, the flowers…. careful decisions are being made which will assure a beautiful and memorable event. It is, after all, meant to be a once in a lifetime experience, and every detail must be perfect.

The Right Wedding Bouquet For Photographs

But no matter how lovely a wedding may be, the fact is that once the festivities are over, it will be the pictures of the event which remain as a permanent record of all those beautiful wedding flowers. Thus, it’s very important to choose bouquets and other floral decorations which will be seen to their best advantage in photographs. A professional florist who has experience in designing for the camera can be an invaluable ally in making sure that your wedding flower pictures are just as beautiful as were the flowers themselves.

The Camera ‘Sees’ Things Differently

Remember that a camera lens “sees” things differently than a human eye… For example, a camera does not perceive depth as well as a person can. For that reason, open spaces within a bouquet should be exaggerated in order to keep the flowers from appearing as one big blob in the photographs.

Dealing With Flash

Flash photography can make the problem even worse, as the bright flash of light tends to flatten out the subject being photographed. This is especially true when dealing with monochromatic (all one color) combinations of flowers. By carefully combining a variety of textures within the bouquet, which will create an interplay of light and shadow, a professional floral designer can compensate for the flash effect and help ensure that the wedding flower pictures will be exquisite.

For instance, hydrangea blossoms, with their rounded form and fluffy, soft texture, have become very popular wedding flowers in recent years. Combine them with velvety-petaled roses or waxy, star shaped stephanotis flowers, and you’ll have the beginnings of a picture perfect bouquet. The variety and contrast among the forms and textures of these flowers will help them stand out from each other in photographs.

Pink Wedding Bouquet

Dark Flowers

Color is an important consideration for wedding flower pictures as well. Keep in mind that dark, receding hues such as burgundies, purples, blues and deep greens can appear black in photographs, and may turn out looking like black holes in a floral arrangement or bouquet which was gorgeously colored in real life. Appropriate lighting and a skilled photographer can help compensate for this difficulty. Still, it’s a good idea to anticipate the problem beforehand and work with your local florist to create wedding designs which are easier to photograph.

Visit our gallery of wedding flower pictures to see images of all kinds of wedding- appropriate blossoms and blooms. Then consult your professional florist for expert assistance in creating a beautiful and memorable event…. one which will live forever in superb pictures as well as in the hearts and minds of your guests.