Home Shop Flowers Bloomin' Blog Find Florists About FSN Contact FSN Florists Only!
Find Your Local Florist:
Home Shop Flowers Bloomin' Blog Find Florists About FSN Contact FSN Florists Only!

Flowers, Florists, and Random Acts of Joy

Bouquet on a Park BenchAll florists face the challenge of getting people to visit their shop outside of traditional flower-giving holidays. It’s standing room only on Valentine’s and Mother’s Day, but at other times of the year, manning the counter is akin to running the second most popular hotel in a ghost town. It’s not that flowers become any less beautiful, delicate and amazing, it’s just that, without the commercialized holidays or traditional events to remind them, people tend to forget.

It’s not hard to see why. In this world of hurly-burly hustle and bustle, it takes a rare person to stop what they’re doing and smell the roses. And yet, that’s what is being promoted in a new movement. People are being asked to not only smell the roses, but pass them on to others!

The Lonely Bouquet – Spreading The Love of Flowers

This movement, with roots sunk deep in the soil of the Netherlands, is called the Lonely Bouquet. The original idea was to leave a bouquet of flowers on a park bench, or any other public area, with a visible note attached saying, “Take me.” The point is to spread joy and happiness to some unknown stranger through the anonymous gift of flowers. This idea has gained traction quickly and is now grown into an international event! If you want to leave a lonely bouquet of your own, any day is good, but June 30th is the official day all across the globe!

Although not intended as marketing for florists, the awareness raised by anonymous bouquets found around town has proven very beneficial. In fact, many newspapers, blogs and television stations covered the event this past year, spotlighting individuals who organized groups to place bouquets in public. As you know, anything that puts flowers in the spotlight is valuable to everyone. Florists get much needed business, and more people get to open their doors to a vase full of fresh and beautiful blooms.

Even so, this event only happens once a year, and though annual events are nice, they are limiting. So what can florists do to make an idea like this work for them?

Spreading JoyBouquet on a Table

Leaves Floral Design and Gift Boutique in Greendale, WI chose to place multiple gorgeous and well-arranged bouquets around the city, but instead of the single note that says, “Take Me,” she added a second note encouraging the finder to take a photo and share his experience of finding the bouquet on the florist’s Facebook page. Excellent idea!

For each person who posts on her page, she gets a photo of her arrangement and a touching story of how the finding of it improved the recipient’s day in some fun way. She knew that whoever found the bouquet would be thrilled because flowers are alluring, peaceful and offer she who holds them a chance to reconnect with the natural world. Something that is increasingly more difficult to do every day. Those testimonials are guaranteed to be interesting and touching to both the florist and her readers.

On the business side, quality content on her site will ensure more and frequent traffic. Also, each of the poster’s friends see the post and have the opportunity to like and/or share it. Not all will of course, but of those that do, all of THEIR friends now have the same access. This florist was lucky enough to have a newspaper article published about her campaign. Because it was original, the local paper was interested in the concept. For the cost of a handful of bouquets, she has brightened the day of the few people who found her flowers and the multitudes who read about them after the fact. Her business has been advertised far and wide, and the potential results can be significant.

This same idea is already being implemented by multiple florists across the country, including MaryJane’s Flowers & Gifts in Berlin, NJ who was kind enough to submit all the photos you see in this post. Thanks MaryJane’s!

Letting Joy Spread ItselfBouquet on a City Bench

Another florist chose to use Twitter for his marketing campaign. His idea was to give away a bouquet with the stipulation that the person he gave it to could only keep it for one hour. Once the time had passed, and that person had now had time to be seduced by the intoxicating aroma of flowers in her work space, she had to then pass the flowers on to another person with the same stipulation. She would then post about the experience on Twitter using the hashtag #passthepetals.

Again, this florist chose to use the awesome power of flowers to do his marketing for him. He didn’t have to mount a large campaign, he just had to give someone a bouquet of flowers. Everyone who received the bouquet was overjoyed, took pictures of the flowers and had a wonderful time doing so. Receiving flowers is special; it shows that someone cares about you and wants to bring you joy. If you’re curious what kind of response this florist received, go to twitter and type #passthepetals in the search box to see the results!

Ideas of this nature are excellent grass roots marketing campaigns, and the incorporation of social media offers even more potential exposure. Don’t forget, Instagram also uses hashtags and Pinterest is a visual format as well, giving you the opportunity to share photos of your creations.

It’s not necessary to duplicate what the people above have done, feel free to explore your own ideas and use all that social media has to offer. And there’s no need to limit this kind of outside-the-box thinking to one day a year. If you’ve been in business for long at all, you know when your downtimes are. Don’t be afraid to generate some buzz with a well thought-out and fun event when things are moving slow.

But it’s not all about business. We know that though florists deal with flowers, they’re real business is that of making people happy. Flowers are as much a tool to accomplish that end as they are a source of revenue for the men and women who choose to operate in this industry. The giving and receiving of flowers is a long-held tradition for a reason, it never gets old. If you’re not a florist, but want to spread the joy of flowers to those you love or maybe as a random act of kindness, partner with your local florist to see what’s available.

It’s a concrete jungle out there. So much of life is lived away from nature and its wondrous bounty. Sometimes people need to be reminded that flowers are available and that the local florist is still there, offering fragile beauty and contagious smiles with each purchase.


Florist Friday Recap 6/15 – 6/21: Unique Style

Wow, what a collection we’ve got going today. Truly unique designs tailored to fit their client’s needs perfectly. Everything, from fairy wands, to peace signs to 7ft tall arrangements! We love the variety in today’s post, and know you will too!

Unique Floral Design

Flower Wands by Treehouse Florist, New Freedom PA

Flower Wands by Treehouse Florist, New Freedom PA

“Princess wands for sale at the Dance production”

Candy bouquet by Baker Florist, Spencer NY

Candy bouquet by Baker Florist, Spencer NY

Candy bouquets. Great presentation gift for the graduating guys!”

Rainbow floral design by West End Florist, Rome GA

Rainbow tribute floral design by West End Florist, Rome GA

[Read more…]

Florists On Facebook – Friday Recap

This week florists across the country have been recovering from one of the biggest Mother’s Day we’ve seen. Plus, prom season is just ending for some and graduation time is just beginning! Quite a busy time for florists. But now to what you’re all waiting for, the flower pictures!

Maryjane's Flowers & Gifts - Berlin NJ

By Maryjane’s Flowers & Gifts in Berlin NJ

“Just one of our more unusual pieces which went out of here this weekend for Mother’s Day…”

Event Designs by Crossroads Florist, Mahwah NJ

Orbital Bliss by Crossroads Florist, Mahwah NJ

Most people go to Home Depo for home improvements, I go there for inspiration! Large bubble bowls with beautiful cymbidium orchids are enhanced with plastic irrigation tubing, cardboard tubes used for deck footing molds and black contact paper all from Home Depo!”

[Read more…]

Florists On Facebook – Friday Recap

Another great week for florists, especially since Wednesday was Administrative Professional’s Day! Lots of our florists were showing off what they created for hard working staff members everywhere. Take a look..

By Platte Flower Shoppe, Platte SD

The Flower Gallery, Muscatine IA The Flower Gallery, Muscatine IA

By The Flower Gallery, Muscatine IA

“Tropicals for Administrative Professionals Day”

[Read more…]

Complete Guide To Facebook Timeline For Businesses

Quick Reference

Cover Photos
Likes, Apps & Features
Navigating The Timeline
Milestones Highlights & Stars
Exploring The Admin Panel

(It’s a good idea to read the post thoroughly at least once)

Well, Facebook finally released the new Timeline as an option for Pages. Currently it is just a option, but according to Facebook, everyone’s business pages will convert to the Timeline format on March 30th.

I know when Facebook usually makes these types of changes everyone goes a little nuts, but I’m going to show you why Timeline is going to make Facebook an even greater promotional tool than ever before.

Now let’s take a look at the new fantastic features.

Branding Your Page

Brand has become a new favorite buzz word among advertisers and business owners. Just what is a brand? The American Marketing Association defines a brand as,

“Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.”

Branding your business is all about standing out from the crowd, but also to stand out in peoples thoughts — you want your brand to be memorable. When people in your area think flowers, they should instantly think of your flower shop!

Consistency is the key to branding your business. By using the same colors, logos, designs or other interesting feature on everything you can, you constantly remind your customers about your brand.

How To Use Facebook To Promote Your Brand

There are many new features of the Facebook Business Timeline that allows you to customize your page like never before.

Cover Picture Example

1. Your Cover Photo

The cover photo is the very large banner that now spans the entire top portion of your Page. This is a great new feature to visually engage your visitors right from the start! Do you update your store front monthly? Now you can show it off on your Facebook Page! There are a few rules, however, Facebook says:

  • This space is not meant for promotions, coupons, or advertisements.
  • Your cover photo should not be primarily text-based
  • You cannot infringe on anyone else’s copyright.
  • Cannot contain price or purchase information, such as “40% off” or “Download it at our website”
  • You cannot add any sort of contact information, such as web address, email, mailing address or other information intended for your Page’s About section.
  • Do not use references to user interface elements, such as Like or Share, or any other Facebook site features
  • Cover photos cannot contain calls to action, such as “Get it now” or “Tell your friends”
  • Covers must not be false, deceptive or misleading.
  • You may not encourage or incentivize people to upload your cover image to their personal timelines.
  • Cover images must be at least 399 pixels wide. (Tip: the bigger the better though, for clarity.)

Now, that’s a whole lot of rules, but the gist of it is, they want you to use photos or artwork only. Be creative and experiment with images your audience responds well to, such as holiday products, store fronts, delivery van photos. [Read more…]

Facebook Fun: Flower Arrangement of the Week!

Jerry's Floral - First Arrangement of the Week!We are very excited to start a new fun feature of our Facebook page. We know how much florists and flower lovers enjoy visiting our Facebook page for inspiration and ideas, and to encourage this, we are beginning a new weekly feature — Flower Arrangement of the Week!

For the new Flower Arrangement of the Week feature, we are asking our florist friends to share the favorite designs they’ve created during that week on our Facebook Page.

Every Monday, we will pick one of the photos to use as FSN’s new profile picture! The flower shop that created the design will be credited in the picture and a link to their website will be included in the caption.

Choosing the Weekly Feature

Although it technically is a sort of contest, I just want this to be a fun little feature of our page that everyone can get involved with. We at FSN want to showcase designs from all across the country, and show our visitors who aren’t florists the wide variety of designs available. Not only that, we are excited to have our wall covered in beautiful flower pictures from REAL florists and think everyone would enjoy this as well.

  • Any and all flower arrangement styles are welcome: everyday, funeral, events, etc.
  • We would really prefer arrangements made from the week prior, although any recently made flower arrangement pictures are fine.
  • We mostly want to keep with the feel of the season. You wouldn’t want to see a Thanksgiving cornucopia picture chosen in the middle of the summer. Remember, you want non-florists to see whats available to them right now, and hopefully be inspired enough to contact their local florist!

Fun For Everyone!

We want this new feature to be lots of fun for everyone, and hope the idea of seeing a new arrangements from fellow florists every week will be inspiring. We would also love your input and suggestions. How do you think we could make this even more fun? Let us know in the comments below, or email me at social@flowershopnetwork.com.

If you don’t keep up with our Facebook, (and just why not?!) we are already a virtual hub of florist activity. We are constantly sharing articles either just for florists, or ones great for florists to share with their customers. We also have a weekly feature, Monday’s Florist One-Liners. These are easy lines florists can use in their weekly promoting for things like, status updates, email subjects, even outdoor or window signage.


New Facebook Feature Could Mean Big Help For Florists

I am so excited about the newest feature announced by Facebook yesterday! If you recall our post on Tips For Tagging Pictures For Business Pages, we explained how Facebook did not allow for individuals to tag Pages in their pictures, well…


What does this mean for you?

Facebook Tagging For Business PagesScenario 1: Sally Prom-Goer has just received her first prom corsage; she is so excited she instantly takes a picture with her phone and uploads it to Facebook for all of her friends to see. Included with her corsage was a card saying ‘Tag us on Facebook!’ and a address to your shop’s Facebook Page. She easily finds your Page, tags you in her picture.

So now she will forever have a picture of her corsage on her profile AND a link to your shop’s page. Of course, it’s the best looking corsage -ever- because it came from your shop, so all of her friends know exactly where to go when they need a corsage.

Scenario 2: Jenny Newlywed has just got all of her pictures back on a CD from her wedding photographer. Of course, she uploads them all to Facebook to show her friends and family. There are many beautiful pictures of the bouquets, reception flowers, and more designs from your flower shop. You send Jenny a private message in Facebook asking her to please tag your shop in the pictures of the flowers because they were so beautiful. You and Jenny got along great, and she instantly tags your shop in some 30 pictures.

Scenario 3: Robert Romantic sent his wife, Louis, 24 roses for their 10th wedding anniversary. Robert is at work when the flowers are delivered to their home, so Louis takes a picture of her arrangement with her mobile phone and uploads it to Facebook to show her friends, as well as Robert.

[Read more…]

Tips On Tagging Pictures in Facebook For Business Pages

[UPDATE] Facebook has added more new tagging features
that are outlined in this post: Tagging For Business Pages

A lot of talk is going on right now about image tagging in Facebook. Unfortunately, as it is currently, you are unable to tag business Pages in personal Profiles.

That means, when Sally Prom-goer posts her prom corsage pictures to her profile, she CANNOT tag your business Page in them. It would be a really cool feature, and maybe Facebook will add this later, but as it stands, no go.

You may have seen ‘business Pages’ doing this, but it’s because they are using a personal Profile. Many small businesses incorrectly set up personal profiles for their businesses because they were unsure how to originally do it. Facebook now has a Profile to Page migration tool to encourage businesses to stop using personal Profiles. Although being able to tag your incorrect business profile is a great feature, you are missing out on MANY of the draws to having a business page:

  1. Analytics Abilities – be able to track the number of interactions your page has with fans, view key demographics like sex, age, and location, and more.
  2. Get Found – people usually look for Pages when searching for a business on Facebook.
  3. Simplicity – instead of logging in from one account to the other, Facebook allows you to switch between your personal Profiles and business Pages with just one click.

Alas, you can still use tagging!

Tag PhotoIndividuals cannot tag your business Page in their pictures, BUT they can tag themselves in YOUR pictures.. So, create an album just for pictures of prom corsages you’ve made, and encourage girls to tag their corsages in YOUR pictures. Why? This adds the picture of your beautiful prom flowers to their page and shares it with all of their friends. Try the same thing with wedding flower albums. Events, holidays, the list goes on and on.. The more pictures you post, the more opportunity it is for your fans have to interact with your Page.

This post is brought to you by Missoula, MT florists.
Not in Montana? No worries, use Flower Shop Network to find your REAL local florist!

Facebook Page Update — Explained!

Facebook has updated and upgraded the business Page! I know what you’re thinking, “Why would they do this to us florists right after Valentine’s Day?!” …Yeah I thought the same thing, trust me. That’s okay, Flower Shop Network is here to help you figure it out! There are some pretty significant changes, so we thought we’d bring you some highlights.

UPDATE: Facebook has updated the look of business Pages. Please check this article for information on the Facebook Timeline.

First, you may have seen this at the top of your business Page:

This banner means you can upgrade your business Page(s) before you HAVE to on March 10th. Click on “Take A Tour” to see some of the new features right there on your Page. With the tour, you can still ‘switch back’ to the old Page layout. (At least until March, when all Pages will change.) [Read more…]

5 Facebook Things To Do For The Holidays

1. Update Facebook Friends With Holiday Specials

For local florists, it’s a good idea to keep your Facebook friends updated with your latest specials and promotions, and this is especially important as we near the holidays. Facebook makes it easy to keep your clients up-to-date on everything going on at your shop. By keeping the interest of your followers, you are sure to increase your shops productivity in the upcoming season.

How To Update Facebook Friends

  • Status Updates – While on your business page, simply type your promotion in the box where it says “What’s on your mind?” Here you can say things like, “We just got our first shipment of this year’s poinsettias in! Time to get into the Christmas spirit. Buy yours early, before they run out!” It’s a good idea to include some sort of ‘call to action’ in your promotions: “Call Today! Act Now!” and other phrases that give your update a sense of urgency.

  • Page Updates – Page updates sends out a little note to all of your friends on Facebook. This is almost like sending a message or email. Updates should be reserved for your most important news. Too many updates can look like spam and could possibly cause people to ‘Unlike’ your page. Updates can be used as your version of monthly newsletters, or just a big announcement for upcoming events and sales. [Read more…]