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Instagram For Florists

It’s no secret that flowers are visual and that customers are now looking for your business on social media. This is why you should consider extending your marketing through a solely visual marketing platform: Instagram.

You may be wondering¬† “what the heck is Instagram?”¬† and how you can market yourself through this platform when you aren’t much of a photographer? We have the answers and more!

Instagram + You

Instagram is all about the visual. It’s a platform of picture based posts that many businesses have taken as their main platform for sales. Why? Because customers are visual and when they see something they love, they want to buy. This works especially well for florists because flowers are visual, and customers want to see your designs before they make a purchase.

Strike A Pose

What makes Instagram so popular is its easy-to-use platform that allows anyone to be a photographer. There are many easy editing tools that can make your pictures look great, even if you aren’t trained in photography.

Making It Work For The Flower Shop

Here are 5 ways that you can implement Instagram into your business’ marketing strategy:

Show Off
Proud of your design? Show your great work to your followers and tell them how to order the same design at your shop.

Contests
Let your followers win a pretty bouquet. Have them like your post or comment and choose the winner randomly (do inform them ahead of time that the winner has to be in your area or has to visit the shop to pick up the arrangement).

Holiday Coupons
Give your followers a discount during the holidays. Post a graphic of a coupon for Mother’s Day, Valentine’s Day or any holiday and have them show you the coupon on their phone when they make their purchase.

Delivery Confirmation
Have customers upload a picture of their blooms on Instagram and tag you in the post. You can then repost it and show all your followers a happy customer.

Behind-the-Scenes
Designing for an event or putting together a photoshoot? Share it with your fans! They love seeing their favorite shops in action and may hire you for their next event!

Take advantage of this great social media platform that can benefit your business! For more great marketing tips, visit the Bloomin’ Blog!

Instagram & Florists

What is Instagram??

Instagram is a popular smartphone app and social tool that allows you to easily create beautiful photos and share them to many different social networks with just a few clicks.

IG Photo ExampleFrom florists:

“I like the fact I can push pictures right to FB in a hurry…since I have so little time to do anything anymore!!!!”MaryJane’s Flowers & Gifts, Berlin NJ

“We love Instagram! We use it to show off currents wedding samples. It’s great because it connects right to Facebook and allows us to show our work to our fans. An online portfolio, if you will”Perfect Rose Floral Design, East Islip NY

“I like using it to take quick little teasers of bouquets, centerpieces etc that I can post on Facebook and twitter to show my followers what I’m currently working on. Pictures always get me the most activity on my Facebook page, so using Instagram is a quick + easy way to keep my Facebook page interesting.”cattleya chic inc., Red Deer AB

Almost like Twitter, but with photos instead of messages, Instagram allows people everywhere to share their daily lives with the world. You can share these photos with most other social networks, but Instagram also creates a beautiful stream of your photos for others to follow. It’s sort of like a photo journal.

Why Instagram?

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