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Home Shop Flowers Bloomin' Blog Find Florists About FSN Contact FSN Florists Only!

Together We Bloom

In the last several weeks, natural disasters have racked our country. There have been wildfires burning in the Northwest. Hurricanes Harvey and Irma wreaked havoc on the Texas Gulf and Florida, and there has been subsequent flooding and storms related to them.

Heartbreaking may be the first word to come to mind when you think of all the homes and businesses that have been destroyed. Lives have been interrupted, uprooted, and lost. [Read more…]

More Than A Family Tradition

Nestled in the foothills of the Appalachian Mountains is Chantilly Lace Floral Boutique, a local floral boutique with deep roots. [Read more…]

Why Gamble? Order Local!

“I can’t thank Poplarville Floral enough for the beautiful flowers my brother and sister-in-law received. I tried to go through [online floral retailer] but had to do a $100 order to get them delivered. So, I took a chance and ordered local. I will be ordering Christmas arrangements from this shop in the future.” – Dorothy Tasker

“So, I took a chance and ordered local…” [Read more…]

Local Florists Do It Better

Take a second to think about what the most important thing to you is as a customer? LinkedIn conducted an interesting study investigating the top five things customers see as important. Out of the survey respondents, 48 percent cited value for money, cost, price or competitiveness as one of their three most important things.

The LinkedIn article states that, “47 percent of survey respondents stated that customer service was one of their three most important things. The ability of organizations to help consumers at every stage of the journey is critical here, including the ability and willingness to sort out issues as they arise.”

Real local florists are experts in these two categories and blow online wire services out of the water.

What is an online wire service?

When someone orders flowers from an online wire service they order a stock photo of a bouquet and then the order gets sent to a real florist. The problem though is that the wire service will take a large percentage of the order to profit for themselves, some even up to 50 percent. This leaves florists with a hard time making any money. There are also third parties, known as order gatherers, that have set up websites to look like flower shops but are not. Order gatherers set up gateway pages and use Google keywords to make them appear to be local. Order gatherers also take a large chunk of the profits again leaving florist at a loss.

It is impossible for these middle men to provide the same type of value and service that a local florist can provide, which is why at FSN we always send orders directly to real local florists without taking a percentage of the total. Only at a local florist can you trust that your money is going directly towards a high-quality arrangement. Here is a short list of the important qualities that you can only find in a local florist.

-Customized designs
-Personal attention and connection
-On-time delivery
– Years of experience
-High-quality arrangements
-Exceptional customer service from start to finish

Spread the word
Many people are unaware of these wire services and order gatherers that are hurting the floral industry. Take a stand with us and encourage your family and friends to always buy from a trusted local florist.

At Flower Shop Network we are a community committed to supporting local florists. We connect customers to florists in our network directly and NEVER take a percentage of the order. We also ensure that each florist in our network is a true, local business.

Don’t let order gatherers and wire services take chunks of your money.

Support local florists. Spread the word.


Visit My Local Florist

Don’t Miss Out On Parent’s Day!

Parent’s Day is the fourth Sunday in July, and that means it’s just around the corner. Don’t miss out on your opportunity to honor the ones who raised you with a beautiful arrangement from your local florist!

Flowers of DistinctionPicturesque PosiesColors on Parade

What is Parent’s Day?

Parent’s Day was signed into existence by President Bill Clinton in 1994 to be a holiday that recognizes, uplifts and supports the role of parents.

Think of it as a combination of Mother’s Day and Father’s Day except that instead of lauding one member of the parenting team,you are celebrating them together as a team. A sort of exaltation of parenting in general.

Father’s Day or Mother’s Day can both be designated as a day to celebrate those physically responsible for bringing you into this world. But Parent’s Day celebrates those who made the hard sacrifices, stayed up late nights, and did everything possible to ensure you reached adulthood. In short, those merry folk who raised you. These may be the same people or not, but either way, they deserve some love.

Keep It Local

When you buy flowers this Parent’s Day, don’t forget the shop around the corner. Your local flower artist offers so much when it comes to finding the perfect flowers. Because you speak to them directly, you aren’t limited by a photographed list of available options. You tell the florist what YOU want, and they will do their best to help make that request a beautiful reality. And if you’re not sure what you want? That’s not a problem either!

Don’t forget that your local florist is also a flower artist. If you want something special and maybe a little different, don’t be afraid to set them free. The results are sure to be something really impressive.

So now that you have that perfect gift idea for Parent’s Day, don’t let another day go by without contacting your local florist!

 

Florists and Lawmakers Working For A Better Industry

On a recent trip to Washington, D.C., Flower Shop Network’s Brock and Loranne Atwill had the opportunity to visit with other florists as well as lawmakers to discuss issues facing the floral industry. Working with lawmakers to overcome those issues is an endeavor Brock and Loranne feel is important. To learn more about how FSN is working with lawmakers read SAF’s article SAF Members Host Fundraiser for Arkansas Senator.

Small_Photo_Pryor

Bold and Beautiful – FSN’s Pinterest Picks

Bold Beautiful Pinterest PicksHere’s what caught our eye on Pinterest recently. Big, bold and completely beautiful arrangements that feature some stunning blooms. These colorful creations all show traditional design principals that seek to inspire and command a presence.

Each work is far-reaching and open – inviting contemplation and appreciation of undeniable beauty.

It is designs like these you’ll find in the best sympathy arrangements as well as reception hall centerpieces and memorials. Enjoy the thematic color palettes and expert arranging from these talented florists! And let us know what you think in the comments below.

A New Beginning

A New Beginning – Moore, Oklahoma

“Patriotic spray”

City Flowers

City Flowers – New Buffalo, Michigan

“Just another day in the shop!”

Flemington Floral Company

Flemington, Floral Company and Greenhouse – Flemington, New Jersey

“tropical arrangement”

Follow us on Pinterest for more floral inspiration.

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Add your Pinterest info
in fsnF2F.com. Just use ‘Edit Social Media’ under the Marketing section of the orange side bar.

FSN’s Pinterest Picks

Pinterest Picks Jan 21 2014 (4)

This week’s selection from Pinterest has us examining how florists create beautiful high points and cascading lows to add drama and movement in a floral piece.

While all 3 arrangements have different styles, colors and textures, the element that unites these 3 lovely works is engaging movement!

Take a look.

Kalmath Flower Shop - Brighton, MI

Klamath Flower Shop – Klamath Falls, OR
This fun bright arrangement features pink gladiolus and glitter picks for height with a few yellow pom surprises throughout. [Read more…]

Green Box Floral Visits FSN

Luke and Nathan Harwell, the owners of Greenbox Floral, paid a visit to Flower Shop Network headquarters this week. While they were here, we took the opportunity to learn about their upcoming product release.

Lauren, Brock, and the Brothers

From left to right: Loranne, Brock, Luke and Nathan.

Experience Before Technology

Luke Harwell chose to follow his father in the floral industry in 2002, attending the Benz School of Floral Design at Texas A&M and becoming a Texas Master Florist. He assumed the role of President of Baack’s Florists and Greenhouses in January of 2008. There is no doubt that he understands the floral industry and the challenges that retail florists face.

Greenbox floral believes in the local florist. They believe each local flower shop is unique and their success should be driven by their own creativity and quality. And they believe one of the key elements needed to grow an inarguably shrinking industry is an opportunity for each shop’s artists to showcase their impressive talents to the customer.

The Value of the Cooler

The Greenbox solution begins with your unique designs.

Luke and Nathan believe the cooler is prime marketing real-estate. It showcases your work, giving the customer who walks in your door the opportunity to see current examples of your unique designs. It also allows for immediate upselling.

A customer sees that perfect item in your cooler and knows she wants to make a purchase. And because she’s already seen it, she doesn’t have to wonder if the finished product will live up to her expectations.

Or perhaps she sees multiple examples of talent and creativity expressed in your unique designs. She is impressed, and now when she has need of a talented florist, she knows to come to you.

Making Online In-Person

They place cameras in your store which broadcast an ultra-low frame rate live stream. Using Greenbox’s proprietary software, the live stream is uploaded directly to your website. The result is a live feed, allowing customers who come to your site an opportunity to click on the designs in your live stream and purchase the exact item in real time, already made and ready to go.

With the proprietary software Greenbox has developed, you are able to price each item so customers can mouse over the arrangement and see a price pop up directly on their screen. Each individual arrangement is clickable so that customers can go straight to a purchasing screen for any floral arrangement they want.

Because online shopping is becoming more and more popular, many of your customers will never have a chance to see the inside of your shop. But due to the live, interactive display designed by Greenbox, the value of your cooler is translated to an online medium. The customer can see your creative designs, can be impressed with your individual work and can see exactly what she is purchasing when she purchases it. Brilliant!

We greatly enjoyed having Luke and Nathan stop by our offices this week. They not only gave us an opportunity to learn more about their product, they showed us the passion for the floral industry that fueled them to develop it. Click here if you would like more information on Greenbox Floral, or if you’d like to see the Greenbox Floral solution in action, visit Baack’s Florists and Greenhouses here.

Christmas Card Messages That’ll Have You Dancing Around The Tree

How do you celebrate Christmas? Is it around a fire with your sweetheart? Opening Christmas gifts around the tree with your children? Enjoying dinner with loved ones? Whatever your celebration, there is bound to be a Christmas gift involved.

The tradition in my household is to send flowers to the family members that are hard to shop for. It works well because flowers are beautiful, but finding the right card message is where we often go awry. In fact, a wry sense of humor is hard to match with some of the many Christmas card messages floating around. Instead of trying to come up with something witty for everyone’s card, I opted to figure out what other people are saying in their enclosure cards. After all, with as many wordsmiths as there are, someone has to have found a clever way to say what I feel.

Ever feel like the right Christmas message is on the tip of your tongue but you can’t seem to get it on the enclosure card? Local florists have the holiday spirit wrapped up. After seeing hundreds of Christmas card messages over the years, they have a pretty good handle on how to send the right message along with beautiful Christmas flowers. This is why the following list of Christmas enclosure card messages is the best of the best. Don’t stress this holiday season over finding the right message. Browse this list and enjoy peace of mind when sending Christmas gifts this year.

Celebrate This Year With The Top 20 Christmas Card Messages

1)       Wishing you a very merry Christmas.

2)       Wishing you the gift of faith, the blessing of hope and the peace of His love at Christmas and always.

3)       May the miracle of Christmas fill your heart with warmth and love.

4)       May this glorious day of our Savior’s birth resound with hope and peace on earth.

5)       Wishing you the love, peace, and joy that the true meaning of Christmas brings.

6)       Wishing your family peace and love at Christmas and always.

7)       May you have the spirit of Christmas which is peace, the gladness of Christmas which is hope and the heart of Christmas which is love.

8)       May the timeless message of Christmas fill your heart and home with joy today and throughout the coming year.

9)       (Funny) ‘Tis the season to put mistletoe on the handle of your purse so you can kiss your money good-bye! Hope your holiday is well spent.

10)   ‘Tis the season to be jolly – May your Christmas be filled with all the things that make you smile!

11)   (Funny) A Christmas Query – If we turn back our clocks one hour every October, why can’t we turn back our scales 20 lbs. every December? Have a Light-Hearted Christmas

12)   (Funny) A Christmas Reminder: Don’t try to borrow any money from elves – They’re always a little short! (Hope your Christmas joy lasts a long time!)

13)   When I count my blessings, I count you twice. Merry Christmas.

14)   Wishing you joy and love this holiday season. May your home and hearth be filled with warm and laughter. Merry Christmas.

15)   A Special Christmas Wish – May peace, hope, and love be this season’s gift to you!

16)   (Funny) A heartfelt Christmas Wish for you May all your Christmas lights come on the first time you plug them in! Have a Bright Christmas

17)   As you wrap each gift with loving hands and decorate the tree, may the beauty of this season make a lovely memory. Merry Christmas.

18)   At Christmas play and make good cheer for Christmas comes but once a year.

19)   Blessings of the season to you and yours.

20)   Celebrate the Season

That’s not all! View all enclosure card messages for Christmas. Brought to you by Flower Shop Network.