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Home Shop Flowers Bloomin' Blog Find Florists About FSN Contact FSN Florists Only!

Pinterest for Florists

When it comes to promoting your shop, social media does a fantastic job of growing your viewership through content sharing. But one social media platform that increases viewership well past your initial post is Pinterest. Here are three ways to incorporate Pinterest into your marketing strategy.

Pinterest + You

Pinterest is a huge content sharing social platform used for sharing ideas and tips. Linked heavily to blogs, this is the perfect way to promote your shop’s blog. What makes Pinterest really unique is that your posts can resurface on Pinterest periodically, long after you published them on your blog or Facebook.

Photo Op

Similar to Instagram, Pinterest heavily depends on photos for their sharing platform. This works perfectly because photos are the best way to promote your arrangements. During prom season, take a few pictures from customers or even within your display case  of your corsage and boutonniere designs. If you have a unique design, customers will flock to your store wanting a creation they saw on Pinterest.

Social Promotions

Offer customers a discount for following your shop on Pinterest. During holiday seasons, promote your Pinterest by offering a giveaway to a random customer who shares a holiday pin from your page.

Don’t hesitate to use different social media platforms to get your business name out there! Check back with the Bloomin’ Blog for more great marketing ideas!

Shop Talk: Marketing On Wheels

Marketing is an important aspect of flower shop sales. It’s what gets your name out there as a business and what keeps customers coming in and remaining life-long friends. Lora’s Flowers and Gifts of Muenster, Texas has taken their marketing to the streets as a van wrap advertisement on their delivery truck.

Wrapped Delivery

Just as it is important to have your employees look presentable when delivering blooms, that should also go for the delivery truck. Making an impression and looking professional is also an important marketing tactic. The more a customer sees the business logo on the vehicle, the more excited they will be when it pulls up on their driveway for a special delivery.

Marketing To A Huge Audience

It’s no surprise that wrapping the delivery truck is an easy way to market your business. It makes deliveries look professional and everyone within sight of the van will see the business name and the phone number. Also, if you add your website URL, prospective customers will know where to find you easily from their phone. You can reach an enormous audience with a variety of ages and what’s more, they won’t be able to miss a beautiful bouquet during heavy traffic.

There are many different types of marketing and the limits are endless when you have a big surface to present your business name. Don’t hesitate to showcase your business on any and every surface. Check back with the Bloomin’ Blog for more great marketing tips and ideas!

Guest Post: Email Marketing Tips

A successful marketing strategy wouldn’t be complete without emails. Our friends at FGmarket have some great tips to share on email marketing. Here are three tips from their post. Click here to read the full article.

Subject Lines

Your reader will only be scanning their email inbox, so it is important to make it clear what exactly they are opening. That means 1) don’t be ambiguous and 2) get to the point.

Social Links

Adding links to your social media accounts in the footer or header of every email you send out is a great way to get users connected to you online.


There’s nothing people hate more than seeing hundreds of spam emails cluttering up their inbox. Limit the number of emails you send out to a maximum of one per day.

Read the rest of these great tips at FGmarket’s Tips For Successful Email Marketing. Check back at the Bloomin’ Blog for more great marketing tips!


Facebook Do’s and Don’ts


Facebook has become a universal social media platform for many flower shops. While it is the perfect platform to find your target audience, there are rules to follow in order to maintain a successful business page. Here are the top Do’s and Don’ts for Facebook!


Make sure you brand your profile picture with your shop’s logo. This automatically tells your customers who you are. Also, make sure you use high quality images for your banner and that you update it regularly (at least once every three months).

Don’t use inappropriate pictures or personal pictures that don’t relate to your business. Avoid low quality images and don’t use old logos if your logo has been updated.


Always link back your website or blog when you post. Make sure to use short links, like Bitly, instead of the long, complicated original link.

Don’t use links that you haven’t checked first. You don’t want to post a link that can take a prospective customer to an error page (or worse, an inappropriate site) just because you didn’t copy the whole link.


Update your Facebook page at least three times a week.  You want to keep your audience engaged so that you gain more followers.

An inactive page, even for a few weeks, results in less followers, but you also don’t want to bombard them with a post every hour of the day.


Fill out your ‘About’ tab as much as possible so customers know all the information they need before calling your shop.

Avoid writing your life story in the bio. Your customers want to know about your fabulous  shop, but they don’t need to know everything. Save a more detailed bio for your website.

It’s easy being a Facebook pro when following these easy steps! Check back with the Bloomin’ Blog for more great marketing tips and tricks!

Last Minute Mother’s Day Marketing Tips

FSN-Marketing Tips Mother's Day

The beginning of May means Mother’s Day is around the corner. We are sure you are preparing your shop for one of the busiest floral holidays of the year, so we thought we would help you out with some last minute marketing tips! These tips are simple ways you can grow your sales and get your business out there just in time for Mother’s Day.

Instagram Special
Have a new Instagram account? Want to promote it? Mother’s Day is the perfect time to let your customers know you are social. Have them Instagram a picture of their loved one with their bouquet designed by your shop and have them tag you. Run a contest and choose a random winner from those who tag you. The winner can get a free bouquet certificate or any other discount of your choice!

Shop Team Up
Reach out to other shops in the community. How about a local jewelry store or candy shop? You can have an arrangement displayed in their store and plan to recommend each other to customers. If they are getting chocolate or jewelry, they need flowers with it too! Make a community connection while promoting your business and shopping locally.

“I Forgot It’s Mother’s Day” Flower Bar
You know those guys who don’t own a calendar and come rushing into your store for flowers at the last minute? Make it easy on them with a flower bar. Set up vases, flowers and cards (or ribbon) near the front of your shop where those last minute shoppers can run in, choose their arrangement, and pay quickly before their loved one notices! Promote it on social media and have customers share your post for a discount!

We know this year is going to be a busy, but successful Mother’s Day! Try one of these tips (or all) and check back with the Bloomin’ Blog for more great marketing ideas!

Last Minute Valentine’s Day Marketing Tips

Valentine’s Day is around the corner and the flower shop frenzy has already begun. As we get closer to the holiday, we wanted to offer some last minute, quick marketing tips that can help boost those sales!

Social Media Special
Offer a special on your social media. Have customers like you and share it with their friends. Have them pull it up on their phones and show it when they make their purchase. This is a great way to add likes to your Facebook page!

Team Up
Located next to a bakery? Have a friend who owns a business? Team up and recommend each other to customers! Tell your customers to get some cupcakes as a finishing touch with their Valentine’s Day arrangement and have the other business recommend you as well. You can share the business and build a great new connection.

Donate a Bouquet
Put together an arrangement and donate it to a nearby bank or hotel. Say it’s for their lobby for free if you can leave some business cards as well. When customers cash their check or check-in to their hotel, the Valentine’s Day arrangement will spark their memory and soon enough they will be ordering from your shop!

Try one of these tips or all and check back with the Bloomin’ Blog for more great ideas!

Just4Florists: How To Reach Out With Community Workshops

Teach What You KnowHow involved is your flower shop in the local community? (No blank stares, please.) The more you put yourself out there, the more you will get back!

Do more for your public image by offering workshops to your community. This engaging approach cements your business in the minds of customers, and can be highly rewarding.

By developing simple, one-day sessions, you can reach out to your neighborhood to offer an event that is completely original.

Your customer base will increase, not just from workshop participants, but word of mouth as well. Think of it as summer camp for flower enthusiasts!

Host Workshops in Your Area

Flower Arranging 101 – Teach the basics of flower arranging to the DIY crowd, and make sure they know they can get the best loose stems and flower accessories from you to build their own custom creations.

Grow Green Thumbs  – Show how to care for all the houseplants you offer in your shop by demonstrating various pruning, re-potting and watering tips.

Cocktail Flower Hour – Offer a wine tasting paired with a floral design lesson for a relaxed and sophisticated evening mingle.

Posy Pals  – Make use of bright, summer blooms and appeal to all ages by teaching young flower lovers how put together a beautiful flower arrangement. (Great just before family-oriented holidays, such as Grandparent’s Day.)

[Read more…]

4Florists: Mardi Gras Promotions (Just in Time for Valentine’s Day)

You don’t have to live in New Orleans to celebrate Fat Tuesday.  Officially, Mardi Gras is on Tuesday, February 12th, but you should start your promotions by at least the 4th, if not sooner. I know what you’re thinking… “but but but.. that’s VALENTINES DAY. I can’t be bothered with Mardi Gras.” While that’s true, I’ll show you some quick and easy promotions you can do that won’t get in the way of your Valentines Day marketing plan. Because this holiday occurs so close to the biggest floral holiday of the year, take advantage of this time to spread the word about your flower shop!

"Mardi Gras" Flower ArrangementFind Your Target

You know your community better than anyone else. What groups can you promote Mardi Gras flowers and gifts to and be the most effective? If you live in an area where the holiday is widely observed, this will be easy, but if not, you might need your marketing thinking cap for this one. Here are a few suggestions:

  • Restaurants
  • Bars
  • Coffee Shops
  • Collegiate hangouts
  • Hotels
  • Casinos
  • Anywhere!

What They Want/Need & How To Make It Work For You

Contact all of the above businesses in your area, and anyone else you think might want a little more ‘fun’ with their [Read more…]

Making Donations A Win-Win Situation

The Gimme Game

As local florists, we understand the importance of helping our local communities by supporting non-profit groups and charities. However, doesn’t it seem like every time you turn around someone has their hand out for “FREE” flowers? Non-profits and other deserving organizations that traditionally have had very minimal budgets for flowers now have NO budget. In addition, the normally generous floral retailers have also experienced a steep decline in revenue. This results in florists often feeling like their business is running as a non-profit!

Handling The “Donation Monkey” Dilemma

So how do you handle this “donation monkey” dilemma? When cash flow gets tight, one of the first areas that tends to get cut is MARKETING. However, during an economic downturn, this is probably the LAST place money should be cut. During this weakened market, it is more important than ever to be in the faces and minds of the public to maximize business. Brand recognition and community involvement go hand-in-hand when building a positive business image. For this to be a partnership of the donor and recipient, the business owner needs to be more aggressive and up-front with their needs and the non-profit organization needs to be more understanding and willing to barter.

Consider Donations As Marketing Opportunities

In response to the increased requests for donations, our business approach has been to consider each request as a marketing opportunity. In the past, we were often very generous and would just give the organization free flowers, gift certificates or auction items with very few questions and asking very little in return. This is no longer the practice. Our business has sold out of “FREE” and is currently not restocking! In order for us to stay in business and be available to make future donations, we have to remain fiscally responsible and business savvy. We must receive something in return for our investment and involvement.

The Donation Request Form

As a way of maximizing the return on investment, we use a very detailed Donation Request Form. This form allows us to collect information identifying the organization making the request, their floral purchasing practices and whether they have actually been a customer of ours in the past. Obviously, organizations or groups that have supported us in the past with their floral purchases take precedence over total strangers making requests. The form also outlines the event’s specific details regarding target audience, goals and expected [Read more…]

Using QR Codes For Your Business

QR Code

What is a QR code?

A QR code is an image that can be scanned by smartphones (such as an iPhones or Droid phones) to connect to a webpage of the creator’s choice. QR is short for Quick Response because it can be read quickly by a cell phone.

Basically a QR code is an image you can easily generate and use on printable material that will link to your online website.

Why are QR codes important to businesses?

Think about it like this: It’s Mother’s Day and you are promoting with posters, flyers, mail outs, etc. Wouldn’t it be great if there was a little button they could click on these print outs that would take them right to your website’s Mother’s Day selections? This is where QR code comes in!

All you have to do is create a QR code image that links to your shop website’s Mother’s Day page. This image can be used on all your printed promotional material and sent out to your customers. (Always include all shop contact info for those who don’t have smartphones.)

For your customers with smart phones, the mystery of where the QR code will take you is usually enough to make them scan it. (I know I can’t resist scanning them!) Seeing your beautiful Mother’s Day bouquet selections pop up on their smart phone is a much better than anything they can see on a flyer or poster. It is also very easy and convenient to order straight from their phones! (FSN Member Tip: FSN websites are completely mobile friendly. Customers can make purchases just like they would on your full website.)

[Read more…]