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Petal It Forward!

On Wednesday, October 9th, 2015, SAF held a wonderful event promoting flowers and making people smile in the streets of Time Square. Here are the results of this event coming from SAF’s blog, aboutflowersblog.com.

Petal It Forward! Spreading Smiles, Warming Hearts
by Jennifer Sparks

It’s all the rage – those positive acts of kindness where people “pay it forward” to make someone’s day shine just a little brighter. Because flowers are the perfect way to do just that, we — the Society of American Florists — hit the busy streets of New York City today, handing out thousands of flower bouquets (4,000 to be exact) to busy morning commuters to help brighten up their mid-week slumps. Our way of paying it forward? To PETAL IT FORWARD!

We have university research that shows that a gift of flowers creates instant delight and increases enjoyment and life satisfaction. We also know from a recent survey that while 80 percent of people feel happy when they receive flowers, even more – 88 percent – report that givingflowers makes them happy. So, not only did we pay it forward and make peoples’ day, but we gave recipients a chance to do the same, in a big way. They received two bouquets, one to keep (big smiles!) and one to share with a loved one, coworker, or even a stranger who needed a lift (off-the-chart smiles!).

The best part: In addition to New York, florists across the country are making the effort to petal it forward in their local communities this week, from New Hampshire to New Jersey to South Carolina to Illinois to Minnesota to Colorado to California to Alaska! More than 30 events are taking place nationwide.

To read the full article about the #PetalItForward NYC event, click the link below!

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FSN at the SAF Annual Convention!

We had a fabulous time at the Society of American Florists 131st Annual Convention in Amelia Island, Florida this past weekend. We attended many sessions and talked to many members! Here is a quick recap of the wonderful weekend!

We kicked off the convention Thursday afternoon!

FSN Owner, Loranne Atwill at our FSN booth ready to meet florsits!

Tim Huckabee’s session, “Test Calls Workshop: Raising the Bar on Floral Shop Sales”

The SAF Networking Reception

At the “Demystifying Google” session presented by Loren Hudziak of Google!

We want to thank everyone who let us be part of this perfect convention! If you missed it this year, mark your calendars for September 21-24, 2016 when the 132nd SAF Annual Convention heads to Maui!

FSN at SAF Mini Conference

We had a fantastic time at Society of American Florists’ mini conference “Retail Growth Solutions.” Our FSN Account Manager Irving Casiano Flores enjoyed the conference immensely. Here are some pictures from the wonderful weekend.

Irving Casiano Flores with FSN Member Anne Siu from Abigail’s Flowers of San Francisco, California.

A great turn out to a very informative mini session.

A lovely design for the competition.

A beautiful arrangement with pops of color.

Thank you to everyone who stopped by our booth! We also want to thank all who made it a great weekend! Check back with the Bloomin’ Blog to see where we go next!