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Facebook Page Update — Explained!

Facebook has updated and upgraded the business Page! I know what you’re thinking, “Why would they do this to us florists right after Valentine’s Day?!” …Yeah I thought the same thing, trust me. That’s okay, Flower Shop Network is here to help you figure it out! There are some pretty significant changes, so we thought we’d bring you some highlights.

UPDATE: Facebook has updated the look of business Pages. Please check this article for information on the Facebook Timeline.

First, you may have seen this at the top of your business Page:

This banner means you can upgrade your business Page(s) before you HAVE to on March 10th. Click on “Take A Tour” to see some of the new features right there on your Page. With the tour, you can still ‘switch back’ to the old Page layout. (At least until March, when all Pages will change.) [Read more…]

Introducing: FSN’s Florist One-Liners

Flower Shop Network is committed to helping real, local florists in every way possible, especially self-promotion. We have already helped hundreds of florists with their efforts on Facebook and other social networking platforms. Now, we are making your jobs even easier with our FSN Florist One-Liners.

New Each Week
Each Monday, we will post 5 new one-liners in a note on our Facebook. Florists can easily use these for their social media updates and statuses. These will include promotional ideas, holiday reminders and slogans, and other status ideas. Feel free to use them as-is or adapt them to fit more to your shop.

Example of an FSN One Liner

How To Use Online
Florists are able to copy and paste these short status’ into their favorite social platform, whether it’s Facebook, Twitter, or one of the other many services out there.

  1. Simply use your mouse to highlight the one-liner you want to use.
  2. Right click and select the ‘copy’ option.
  3. Next, go to the status update section of your favorite social site.
  4. Right click again and select ‘paste,’ and you’re done!

Flower Shop Network hopes our one-liners will help social networking be more quick and effective for your flower shop.

Use In Your Shop
Use these one-liner slogans in your shop. You can use them for slogans, flashing signs, billboards and anything else you can think of. The limit is only up to your imagination!

Notes
Florist one-liners publish every Monday on our Facebook page.

NOVEMBER
Florist One-liners Nov wk 2
Florist One-liners Nov wk 3
Florist One-Liners Nov wk 4

DECEMBER
Florist One-Liners Dec wk 1
Florist One-Liners Dec wk 2
Florist One-Liners Dec wk 3
Florist One-Liners Dec wk 4

JANUARY
Florist One-Liners Jan wk 1

Florist One-Liners Jan wk 2
Florist One-Liners Jan wk 3
Florist One-Liners Jan wk 4
Florist One-Liners Jan wk 5

FEBRUARY
Florist One-Liners Feb wk 1
Florist One-Liners Feb wk 2
Florist One-Liners Feb wk 3
Florist One-Liners Feb wk 4

MARCH
Florist One-Liners Mar wk 1
Florist One-Liners Mar wk 2
Florist One-Liners Mar wk 3
Florist One-Liners Mar wk 4

APRIL
Florist One-Liners Apr wk 1
Florist One-Liners Apr wk 2
Florist One-Liners Apr wk 3
Florist One-Liners Apr wk 4

MAY
Florist One-Liners May wk 1
Florist One-Liners May wk 2
Florist One-Liners May wk 3
Florist One-Liners May wk 4

JUNE
Florist One-Liners Jun wk 1
Florist One-Liners Jun wk 2
Florist One-Liners Jun wk 3
Florist One-Liners Jun wk 4

JULY
Florist One-Liners Jul wk 1
Florist One-Liners Jul wk 2
Florist One-Liners Jul wk 3
Florist One-Liners Jul wk 4

AUGUST
Florist One-Liners Aug wk 1
Florist One-Liners Aug wk 2
Florist One-Liners Aug wk 3
Florist One-Liners Aug wk 4

Let us know how you’re using our florist one-liners in the comments below!

Networker Spring 2010: Social Media And You!

Flower Shop Network’s Networker Spring 2010 will be hitting your door this week. Florists and Social Media is the theme of this edition of The Networker.

Can’t wait! Here’s a sneak peak of The Networker Spring 2010: Florists and Social Media.

Are there topics you would like to see in The Networker? Email your suggestions to TheNetworker@FlowerShopNetwork.com and we’ll send you a Flower Shop Network bag.

Florists and Social Media

Will you be my friend? A simple school yard question is becoming a major player in the business world. From Best Buy to Zappos, successful businesses recognize the importance of social media. These businesses are actively participating in Facebook, MySpace, Twitter, YouTube and a variety of other social media platforms.
social-media

Why You Should Participate In Social Media

  • Consumers participate in social media and want businesses to participate as well. They are using social media sites as a way to find the products, services and businesses they need.
  • Levels the playing field . Social media helps small businesses compete with large corporations by giving them a relatively free way to promote their business.
  • Opportunity to understand customers . Social media gives you the opportunity to provide customer service and feedback while connecting you with a greater audience. (Helps you understand your customers wants and needs)
  • Cost-effective Marketing. Social Media helps build brand awareness while you monitor your business’s reputation. It is an easy form of communication that gives you the ability to talk about yourself and the ability to listen to what others say about you. If handled properly, even negative comments can help promote your business.
  • Generates leads and business opportunities. Actively communicating with members of your community will lead to opportunities you might not have otherwise known about.
  • Your Competitors are there.

If those reasons do not persuade you to participate in social media, think about this, “Who’s opinion matters more to you? Someone you know and trust or a complete stranger?” With a little time and effort, social media can help you become that trusted friend to your consumers.

How Can You Effectively Use Social Media For Your Business?

There are numerous social media platforms to choose from: Facebook, Twitter, MySpace, YouTube, LinkedIn, GoogleBuzz, blogs, etc. The key is not to go overboard. Start with one platform and spend the time nurturing it. With any social media endeavor you will need to:

  • Promote it — Let friends and customers know how and where to find you in the social media world. Use the same promotion techniques as you do your website URL.
  • Actively Participate — Take an interest in the people you meet through social media. Begin by devoting an hour or two a week to your social media platform and seek out others using social media.
  • Listen — To what customers and your competition have to say. With the right response even negative comments can be a plus for your shop. Listening to what customers want can place you ahead of the trends instead of behind.
  • Integrate your marketing strategies — Include your social media when developing offline and online marketing strategies. Example: announce Mother’s Day specials through your social media platform.
  • Watch Others — Take a look at how other florists and businesses are using social media.

Who’s Lead Can You Follow?

[Read more…]

Flower Shop Network Is On Facebook, Are You?

Flower Shop Network is now on Facebook! You can still find the same great information plus see pictures from friends and chat with us (Jamie & Brynn) as well as other florists. I can’t keep the excitement to myself any longer!!

We would also love to view your Facebook page so  let us know if you’re on Facebook as well!

To find/fan/fave us (any or all will do!), visit Flower Shop Network on Facebook.

Don’t forget to check out Wedding And Party Network and FGmarket.com on Facebook as well!

How Myspace Helps FSN Friends Reach New Heights

Flower Shop Network is continually searching for new and creative ways to further develop a community of florists and flower buyers. Presence on social networking sites such as the Flower Shop Network myspace.com profile, FSN facebook.com page, and others is helping Flower Shop Network and friends build relationships with other fascinating people with a love for beautiful flowers. Many of our Flower Shop Network friends have joined us on the social networking site Myspace.

One of the best things about social networking sites is that these sites enable users to interact with friends, family and acquaintances across the country and even the world. Florists continue to use social networking sites to showcase premium designs, contact other florists, and post contact information for other users. In this way, the florist’s profile becomes a high-tech billboard but with a much greater amount of information. Just look at these Flower Shop Network members that decided to get the word out via Myspace.com.

Apple Blossoms Floral Design Arrangement Live large with flower arrangements from Apple Blossoms Floral Design.

Scott Darhower of Apple Blossoms Floral Design is one of the premier Tampa, Florida florists. Having worked with flowers and floral design for more than 25 years, Scott is ahead of the game with creative flower arrangements, gift baskets, and even interior decorating skills that set apart every customer’s special event. Just as the website boasts, look to Apple Blossoms Floral Design for “designs for a lifetime…one seed at a time.”

PJs Flowers Citrus Arrangement PJs Flowers turns life’s lemons into…flower arrangements!

PJ’s Flowers and Events sets the bar for great flower arrangements and an eco-friendly mindset in Phoenix, Arizona. Florists are easy to find in Phoenix but PJ’s Flowers and Events goes above and beyond to ensure a quality customer experience. The team at PJ’s deliver unique and beautiful flowers to Phoenix and Maricopa County. Don’t believe me? Sneak a peek at the citrus collection, western styled gift baskets and more. Better still, if your conscience has you going green this year, trust the team at PJ’s Flowers and Events to go the extra mile for you and for our planet.

The Plant Bazaar Vase Arrangement Life is beautiful with flowers from The Plant Bazaar!

The Plant Bazaar applies creativity to more than just their name. A full-service florist in Westborough, Massachusetts, you can’t go wrong with the 100% customer satisfaction guarantee. Although, with more than 24 years experience in the floral industry it’s unlikely that such a guarantee would ever be tested. The premium quality floral designs offered at The Plant Bazaar have customers walking out of the flower shop grinning. Delivering flowers with a smile, the great people at The Plant Bazaar take customer service to a new high.

Floratique Rose and Lily Bouquet Everyone loves pretty pink and purple flowers from Floratique.

Mountain View, California florists are well aware of the colorful designs and quality fresh flowers delivered from Floratique. Serving a vast local area that spans four counties, Floratique is a well-known fixture in the Mountain View area. Enthusiasm and creativity are written all over the faces of the team at Floratique who works—though this much fun is almost playing—to make each experience as much about their customers as possible.

Piccadilly’s “Vibrant Violets” Arrangement It’s time for Vibrant Violets from Piccadilly’s Flower Shoppe.

When searching for Burnsville, West Virginia florists, look no further than Piccadilly’s Flower Shoppe. One of my personal favorites, it is hard to find a sweeter disposition on any florist in the quaint Southern town. Don’t let the size of the town fool you. This flower shop boasts “small town personal touches with the floral experience of major cities.” For great gifts and masterful flower arrangements, call on Piccadilly’s!