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10 Great Valentines Day Marketing Tips
1. Start Now
Sure it's a whole month away, but it's never too early to start your Valentines Day strategy. (Plus, planning ahead will ease some of the stress!) Also start reminding your customers Valentines day is coming up with social media, direct mailers, email campaigns, or whatever you find works best in your area.
Valentines Day is all about romance and buying for your significant other. If possible, segregate your marketing plans for guys and gals and promote products along those lines. For women, promote more manly gifts like gift baskets, gifts for men and sleek floral designs. And for men, use the traditional red, pink and girly designs, along with fruit baskets and chocolates.
Host or sponsor a Valentines Day Contest. You can partner with local radio stations or other businesses to make it even bigger! Try a scavenger hunt, or a contest through Facebook. Ask your fans to submit their most romantic date stories or Valentines Day memory. Reward your favorite with a free bouquet.
4. Don't Forget The Singles
Create and promote a 'Pamper Yourself' gift basket for the singles out there. Valentines Day is all about love, and why not love your self a little.
5. Celebrate Love
Celebrate love for love's sake! Love for pets, sports, kids, parents, grandparents, everyone! Promote gift baskets and bouquets for all!
6. Find A Partner
Partner with local businesses to promote your shop. Get with a popular local restaurant and include dinner-for-two gift certificates in your gift baskets, then display one at the restaurant. You can do the same with movie theaters, boutiques, and many other business.. but remember, keep it local!
7. Valentine VIPS
Show some love to your Valentine VIPs. Pick your top 5 customers and send them something to show you care. Offer a special just for them, and make it good, these are your best customers! Also make it redeemable at any time, not just for Valentines day.
8. Be Mine On A Dime
Create small corsages to hand out to businesses around your shop. Attach a card that says "Just a little taste, come in today and save 15% on the rest of this arrangement." They can wear them all day and if customers ask about it, they will suggest your shop!
9. Marketing Materials
Create a sense of urgency for getting things done now with your marketing materials. Make sure to state when the very last time to order for delivery will be. If possible, include customer testimonials in your marketing material.
10. Last Minute Shoppers
Make sure to have ready-to-carry options ready on Valentines Day. Promote these through social media during the week and on the day of for last minute Valentines Day shoppers to come into your store.