Piquing the interest of potential customers is the key to increasing sales for the holidays. Sure, we send out the usual holiday mailers, set up vibrant displays in our shops, even run ads on the television or radio — but there's got to be more, right? Videos are the key to increasing sales this holiday season! With the rising popularity of YouTube, many retailers are turning to videos as a way to increase interest in their products and services. "But I can't afford a video camera..." Now, I know what you're thinking, a video camera is completely out of your budget. Believe it or not, they're actually pretty inexpensive these days. In the September article, Give A Flip: Videos Made Easy, Floral Management recommends the Flip UltraHD. This is a great buy for it's HD video, built-in rechargeable battery, easy-to-install software, and much more — all for around $160-180. The camera we use here at FSN is the Cannon FS200. It's very small and records [...]