Will you be my friend? A simple school yard question is becoming a major player in the business world. From Best Buy to Zappos, successful businesses recognize the importance of social media. These businesses are actively participating in Facebook, MySpace, Twitter, YouTube and a variety of other social media platforms. Why You Should Participate In Social Media Consumers participate in social media and want businesses to participate as well. They are using social media sites as a way to find the products, services and businesses they need. Levels the playing field . Social media helps small businesses compete with large corporations by giving them a relatively free way to promote their business. Opportunity to understand customers . Social media gives you the opportunity to provide customer service and feedback while connecting you with a greater audience. (Helps you understand your customers wants and needs) Cost-effective Marketing. Social Media helps [...]