Ah, flower deliveries. The sun shining on your face, the wind rushing through your hair, fresh air filling your lungs… no, really! Since we’ve introduced our bicycle delivery trailer, deliveries to normally stressful or difficult locations have become, well, a breeze. Our customers are becoming more and more conscious of the environmental impacts of their purchases. This is especially true of the demographic we call “Generation Y”. At our shop, we are lucky enough to be located right across the street from a college campus filled to the brim with Generation Y-ers. Our latest delivery system has been an attempt to catch the attention of these consumers and to be a little more considerate of our environment at the same time. Delivering flowers on a bicycle not only reduces the carbon output created by driving a delivery vehicle around, but also becomes a powerful marketing tool in the right area. In our case, the frustration of finding a parking spot [...]