This is our fourth year to participate in the Northeast Floral Expo. Pictured below you can see myself, my wife Loranne and Leslie Cox. It's like going to a reunion and seeing family you haven't seen in a long time. It is something we look forward to every year. Some of the florists attending are from Connecticut. Others are from surrounding states like Massachusetts, New York and Vermont. The convention gives us a chance to talk to florists in person. We gain a better perspective of what is happening in their region. We often come back with great ideas on how we can better serve the floral industry. Many of the florists I spoke to were reflecting on their past Valentine's Day business. Although this year's Valentine's Day business wasn't the best in recent history, the general consensus was it was better than expected. Many florists shared their business philosophies with us. Some were altering the way they do business. Others were [...]