Need to strengthen your sympathy and funeral flowers business? There are a few key strategies that florists can use to make sure they are regarded as the #1 choice by local funeral homes, funeral directors, and people sending sympathy flowers. To reach this important niche, use these strategies. Strengthen Your Relationship With Area Funeral Homes -- First and foremost, develop a relationship with the people at the forefront of the sympathy industry - the funeral directors and their staff. Developing a strong relationship by helping them meet the needs of their customers. To do this, offer a selection guide that includes photos of and explanations of available flower arrangements. Another way to strengthen your relationship with local funeral homes is to let them know that you're there in a pinch when they need you - yesterday. Many flower shops, such as McAdams Floral in Victoria Texas, offer sets of high-quality silk boutonnieres for pallbearers. This "just [...]