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Facebook Do’s and Don’ts


Facebook has become a universal social media platform for many flower shops. While it is the perfect platform to find your target audience, there are rules to follow in order to maintain a successful business page. Here are the top Do’s and Don’ts for Facebook!


Make sure you brand your profile picture with your shop’s logo. This automatically tells your customers who you are. Also, make sure you use high quality images for your banner and that you update it regularly (at least once every three months).

Don’t use inappropriate pictures or personal pictures that don’t relate to your business. Avoid low quality images and don’t use old logos if your logo has been updated.


Always link back your website or blog when you post. Make sure to use short links, like Bitly, instead of the long, complicated original link.

Don’t use links that you haven’t checked first. You don’t want to post a link that can take a prospective customer to an error page (or worse, an inappropriate site) just because you didn’t copy the whole link.


Update your Facebook page at least three times a week.  You want to keep your audience engaged so that you gain more followers.

An inactive page, even for a few weeks, results in less followers, but you also don’t want to bombard them with a post every hour of the day.


Fill out your ‘About’ tab as much as possible so customers know all the information they need before calling your shop.

Avoid writing your life story in the bio. Your customers want to know about your fabulous  shop, but they don’t need to know everything. Save a more detailed bio for your website.

It’s easy being a Facebook pro when following these easy steps! Check back with the Bloomin’ Blog for more great marketing tips and tricks!

Complete Guide To Facebook Timeline For Businesses

Quick Reference

Cover Photos
Likes, Apps & Features
Navigating The Timeline
Milestones Highlights & Stars
Exploring The Admin Panel

(It’s a good idea to read the post thoroughly at least once)

Well, Facebook finally released the new Timeline as an option for Pages. Currently it is just a option, but according to Facebook, everyone’s business pages will convert to the Timeline format on March 30th.

I know when Facebook usually makes these types of changes everyone goes a little nuts, but I’m going to show you why Timeline is going to make Facebook an even greater promotional tool than ever before.

Now let’s take a look at the new fantastic features.

Branding Your Page

Brand has become a new favorite buzz word among advertisers and business owners. Just what is a brand? The American Marketing Association defines a brand as,

“Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.”

Branding your business is all about standing out from the crowd, but also to stand out in peoples thoughts — you want your brand to be memorable. When people in your area think flowers, they should instantly think of your flower shop!

Consistency is the key to branding your business. By using the same colors, logos, designs or other interesting feature on everything you can, you constantly remind your customers about your brand.

How To Use Facebook To Promote Your Brand

There are many new features of the Facebook Business Timeline that allows you to customize your page like never before.

Cover Picture Example

1. Your Cover Photo

The cover photo is the very large banner that now spans the entire top portion of your Page. This is a great new feature to visually engage your visitors right from the start! Do you update your store front monthly? Now you can show it off on your Facebook Page! There are a few rules, however, Facebook says:

  • This space is not meant for promotions, coupons, or advertisements.
  • Your cover photo should not be primarily text-based
  • You cannot infringe on anyone else’s copyright.
  • Cannot contain price or purchase information, such as “40% off” or “Download it at our website”
  • You cannot add any sort of contact information, such as web address, email, mailing address or other information intended for your Page’s About section.
  • Do not use references to user interface elements, such as Like or Share, or any other Facebook site features
  • Cover photos cannot contain calls to action, such as “Get it now” or “Tell your friends”
  • Covers must not be false, deceptive or misleading.
  • You may not encourage or incentivize people to upload your cover image to their personal timelines.
  • Cover images must be at least 399 pixels wide. (Tip: the bigger the better though, for clarity.)

Now, that’s a whole lot of rules, but the gist of it is, they want you to use photos or artwork only. Be creative and experiment with images your audience responds well to, such as holiday products, store fronts, delivery van photos. [Read more…]

Facebook Fun: Flower Arrangement of the Week!

Jerry's Floral - First Arrangement of the Week!We are very excited to start a new fun feature of our Facebook page. We know how much florists and flower lovers enjoy visiting our Facebook page for inspiration and ideas, and to encourage this, we are beginning a new weekly feature — Flower Arrangement of the Week!

For the new Flower Arrangement of the Week feature, we are asking our florist friends to share the favorite designs they’ve created during that week on our Facebook Page.

Every Monday, we will pick one of the photos to use as FSN’s new profile picture! The flower shop that created the design will be credited in the picture and a link to their website will be included in the caption.

Choosing the Weekly Feature

Although it technically is a sort of contest, I just want this to be a fun little feature of our page that everyone can get involved with. We at FSN want to showcase designs from all across the country, and show our visitors who aren’t florists the wide variety of designs available. Not only that, we are excited to have our wall covered in beautiful flower pictures from REAL florists and think everyone would enjoy this as well.

  • Any and all flower arrangement styles are welcome: everyday, funeral, events, etc.
  • We would really prefer arrangements made from the week prior, although any recently made flower arrangement pictures are fine.
  • We mostly want to keep with the feel of the season. You wouldn’t want to see a Thanksgiving cornucopia picture chosen in the middle of the summer. Remember, you want non-florists to see whats available to them right now, and hopefully be inspired enough to contact their local florist!

Fun For Everyone!

We want this new feature to be lots of fun for everyone, and hope the idea of seeing a new arrangements from fellow florists every week will be inspiring. We would also love your input and suggestions. How do you think we could make this even more fun? Let us know in the comments below, or email me at social@flowershopnetwork.com.

If you don’t keep up with our Facebook, (and just why not?!) we are already a virtual hub of florist activity. We are constantly sharing articles either just for florists, or ones great for florists to share with their customers. We also have a weekly feature, Monday’s Florist One-Liners. These are easy lines florists can use in their weekly promoting for things like, status updates, email subjects, even outdoor or window signage.


New Facebook Feature Could Mean Big Help For Florists

I am so excited about the newest feature announced by Facebook yesterday! If you recall our post on Tips For Tagging Pictures For Business Pages, we explained how Facebook did not allow for individuals to tag Pages in their pictures, well…


What does this mean for you?

Facebook Tagging For Business PagesScenario 1: Sally Prom-Goer has just received her first prom corsage; she is so excited she instantly takes a picture with her phone and uploads it to Facebook for all of her friends to see. Included with her corsage was a card saying ‘Tag us on Facebook!’ and a address to your shop’s Facebook Page. She easily finds your Page, tags you in her picture.

So now she will forever have a picture of her corsage on her profile AND a link to your shop’s page. Of course, it’s the best looking corsage -ever- because it came from your shop, so all of her friends know exactly where to go when they need a corsage.

Scenario 2: Jenny Newlywed has just got all of her pictures back on a CD from her wedding photographer. Of course, she uploads them all to Facebook to show her friends and family. There are many beautiful pictures of the bouquets, reception flowers, and more designs from your flower shop. You send Jenny a private message in Facebook asking her to please tag your shop in the pictures of the flowers because they were so beautiful. You and Jenny got along great, and she instantly tags your shop in some 30 pictures.

Scenario 3: Robert Romantic sent his wife, Louis, 24 roses for their 10th wedding anniversary. Robert is at work when the flowers are delivered to their home, so Louis takes a picture of her arrangement with her mobile phone and uploads it to Facebook to show her friends, as well as Robert.

[Read more…]

Tips On Tagging Pictures in Facebook For Business Pages

[UPDATE] Facebook has added more new tagging features
that are outlined in this post: Tagging For Business Pages

A lot of talk is going on right now about image tagging in Facebook. Unfortunately, as it is currently, you are unable to tag business Pages in personal Profiles.

That means, when Sally Prom-goer posts her prom corsage pictures to her profile, she CANNOT tag your business Page in them. It would be a really cool feature, and maybe Facebook will add this later, but as it stands, no go.

You may have seen ‘business Pages’ doing this, but it’s because they are using a personal Profile. Many small businesses incorrectly set up personal profiles for their businesses because they were unsure how to originally do it. Facebook now has a Profile to Page migration tool to encourage businesses to stop using personal Profiles. Although being able to tag your incorrect business profile is a great feature, you are missing out on MANY of the draws to having a business page:

  1. Analytics Abilities – be able to track the number of interactions your page has with fans, view key demographics like sex, age, and location, and more.
  2. Get Found – people usually look for Pages when searching for a business on Facebook.
  3. Simplicity – instead of logging in from one account to the other, Facebook allows you to switch between your personal Profiles and business Pages with just one click.

Alas, you can still use tagging!

Tag PhotoIndividuals cannot tag your business Page in their pictures, BUT they can tag themselves in YOUR pictures.. So, create an album just for pictures of prom corsages you’ve made, and encourage girls to tag their corsages in YOUR pictures. Why? This adds the picture of your beautiful prom flowers to their page and shares it with all of their friends. Try the same thing with wedding flower albums. Events, holidays, the list goes on and on.. The more pictures you post, the more opportunity it is for your fans have to interact with your Page.

This post is brought to you by Missoula, MT florists.
Not in Montana? No worries, use Flower Shop Network to find your REAL local florist!

Facebook Page Update — Explained!

Facebook has updated and upgraded the business Page! I know what you’re thinking, “Why would they do this to us florists right after Valentine’s Day?!” …Yeah I thought the same thing, trust me. That’s okay, Flower Shop Network is here to help you figure it out! There are some pretty significant changes, so we thought we’d bring you some highlights.

UPDATE: Facebook has updated the look of business Pages. Please check this article for information on the Facebook Timeline.

First, you may have seen this at the top of your business Page:

This banner means you can upgrade your business Page(s) before you HAVE to on March 10th. Click on “Take A Tour” to see some of the new features right there on your Page. With the tour, you can still ‘switch back’ to the old Page layout. (At least until March, when all Pages will change.) [Read more…]

5 Facebook Things To Do For The Holidays

1. Update Facebook Friends With Holiday Specials

For local florists, it’s a good idea to keep your Facebook friends updated with your latest specials and promotions, and this is especially important as we near the holidays. Facebook makes it easy to keep your clients up-to-date on everything going on at your shop. By keeping the interest of your followers, you are sure to increase your shops productivity in the upcoming season.

How To Update Facebook Friends

  • Status Updates – While on your business page, simply type your promotion in the box where it says “What’s on your mind?” Here you can say things like, “We just got our first shipment of this year’s poinsettias in! Time to get into the Christmas spirit. Buy yours early, before they run out!” It’s a good idea to include some sort of ‘call to action’ in your promotions: “Call Today! Act Now!” and other phrases that give your update a sense of urgency.

  • Page Updates – Page updates sends out a little note to all of your friends on Facebook. This is almost like sending a message or email. Updates should be reserved for your most important news. Too many updates can look like spam and could possibly cause people to ‘Unlike’ your page. Updates can be used as your version of monthly newsletters, or just a big announcement for upcoming events and sales. [Read more…]

How To Make A Facebook Page For Your Shop


Step 1: Log into Facebook using the shop owner’s Facebook profile information.

Step 2: Click Ads and Pages (sometimes hidden under the “More” option.)


Step 3: Click the “Pages” tab (shown in photo above)


Step 4: Click “Create OFFICIAL Page”


Step 5: Edit the fields “Category” and “Name of Page” to look like the photo above. For a florist, choose Professional Service and under [Read more…]

How To Promote Your Shop On Facebook

1. FIND NEW CUSTOMERS – Facebook is great for small businesses because it gives you the ability to search directly for ‘fans’ in YOUR local area.

Simply type your city or surrounding cities into the “SEARCH” box at the top of Facebook. This will give you a list of top 8 profiles, but at the bottom of the list click “See all results from CITY” and it will show you everyone on Facebook close to your location. These are real people from YOUR community. Use your best judgment to friend those who match your customer demographic and will be interested in what you have to say.

Facebook also has a feature that suggests friends/pages to their users. If your shop is ‘popular’ in your area, it will start suggesting itself to other users in your area.

How to add friends to your Facebook

2. INTERACT DIRECTLY – Simply interacting with your ‘fans’ will establish a stronger, more personal relationship.

When you post interesting updates to your Facebook wall  your fans will see those on their own page’s Facebook wall.

Post things like:

  • Recent blog articles
  • Pictures of flowers and deliveries
  • Events you’ve hosted
  • Weddings you’ve done

Pretty much anything you think is interesting about your shop.

It’s very easy to post things to your wall. Simply copy the web address (URL) of the page you want to link to and paste it into the box on your shops page where you change your status.

What is the Facebook Wall?

3. ANNOUNCEMENTS – Updating your status with upcoming workshops, or big events is a great way to encourage interest in your shop.

Facebook is a great place to promote your upcoming activities. Simply updating your status with announcements is the easiest and best way to spread the word without spending a dime!

Example: If you are going to be doing a presentation an a floral design conference talk it up on Facebook! Think of it [Read more…]

You Won’t Believe This Week’s Winning Photo

Now I’ve seen a lot in my short lifetime but this arrangement beats them all. How cool is this? For those who can’t get the thumbnail to expand, it’s an arrangement of flowers coming out of a pair of fake female legs. The whole thing was placed in a shower and used as a fun decoration for an otherwise empty space. Leave it to Hope Floral to come up with something this fun.

"Shower Flowers" by Hope Floral

"Shower Flowers" by Hope Floral

I should probably let you in one why this photo was submitted for our viewing pleasure. Competition was dying down in the weekly FSN Facebook photo contest so we decided to ask a fun question instead. When asked “where’s the most creative place you’ve seen flowers used”, this photo was Hope Floral’s reply. We should’ve known. *wink*

Hope Floral, one of our favorite florists in Hope Arkansas, is always pushing the envelope. They know when to stick their toe in the water for a little test and when to jump in wholeheartedly. This sexy flower arrangement (can I say that?) proves it. Bitsy Carter and the rest of the awesome florists at Hope Floral are that kind of team. Need something fun to fill an empty space? Need something romantic to get her in the mood? They’re the florists to call.

Want to see the other photos that were submitted this week? They were all SO wonderful that it was hard to choose a winner. Check them all out at FSN’s Facebook page and tell us which you like the best. Don’t forget to vote for this week’s favorite and submit your own. Who knows? The winner next week could be YOU!