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Just4Florists: How To Reach Out With Community Workshops

Teach What You KnowHow involved is your flower shop in the local community? (No blank stares, please.) The more you put yourself out there, the more you will get back!

Do more for your public image by offering workshops to your community. This engaging approach cements your business in the minds of customers, and can be highly rewarding.

By developing simple, one-day sessions, you can reach out to your neighborhood to offer an event that is completely original.

Your customer base will increase, not just from workshop participants, but word of mouth as well. Think of it as summer camp for flower enthusiasts!

Host Workshops in Your Area

Flower Arranging 101 – Teach the basics of flower arranging to the DIY crowd, and make sure they know they can get the best loose stems and flower accessories from you to build their own custom creations.

Grow Green Thumbs  – Show how to care for all the houseplants you offer in your shop by demonstrating various pruning, re-potting and watering tips.

Cocktail Flower Hour – Offer a wine tasting paired with a floral design lesson for a relaxed and sophisticated evening mingle.

Posy Pals  – Make use of bright, summer blooms and appeal to all ages by teaching young flower lovers how put together a beautiful flower arrangement. (Great just before family-oriented holidays, such as Grandparent’s Day.)

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Creating A Butterfly Garden With Your Local Florist

Attract Butterflies With A Butterfly GardenLast week, while our team members were at the Florida State Florists’ Association Design Summit, they took a detour to visit one of our great member florist, Tim Ryan of Botaniq in Santa Rosa Beach Florida. Tim was in the middle of teaching a Butterfly Garden Workshop right there at his flower shop! You might be surprised at all the things local florists are doing these days to bring back the love of flowers in their community.

This isn’t Tim’s first workshop, he’s done: fresh cut flower arranging, orchid gardens, terrariums and more! Guests get together and learn what it takes to create a beautiful floral designs and gardens, as well as the techniques it takes to take care of them all. For the butterfly garden, guests will put together a beautiful planter filled with tasty plants for butterflies. Tim shows his workshop guests how to take their planter to the next level by adding river cane as a trellis. A simple technique that adds big impact!

So, watch Tim in action as he hosts his workshop in the video below!
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Innovative Florist Working To Make Flowers A Staple In Her Community

Flowers On Main in Placerville CA has been doing some wild and crazy things in their shop! Twice a month they invite their community into the shop for a hands-on flower workshop. Each guest has the rare opportunity to (with helpful guidance) build their own floral design to take home and enjoy.

Flower Classes: Vegetable Centerpiece Judie, the owner of Flowers On Main, says the classes are an absolute hit in her community. The program has been running for about 3 years now and she has seen guests of all ages and from all walks of life. Many are regulars and attend every single class.

Each class normally has a theme of either a season or holiday. For Thanksgiving, they do centerpieces; at Christmas, wreaths. Spring gets spring flowers and for Easter, they do Easter basket arrangements. Halloween is the best — they actually bring in pumpkins to use as their flower arrangement container.

Judie says, “I teach them the techniques that [florists] use. It’s not rocket science, and it’s certainly not secret. Martha Stewart has given out all of our tricks over the years. I’m not teaching anything they couldn’t learn elsewhere, it’s just giving them the opportunity to do it.”

The classes are around $25-$35 per person depending on the arrangement. Judie admits, “I don’t make a lot of money from it up front, but all of these women become customers, and all of their husbands buy flowers for them.” It’s her way of getting her flower shop’s name out into the community. It’s “not so much about promoting myself; it’s about promoting flowers. Promoting flowers in the house — to everyone. The more they have flowers around them, the more they’re going to want flowers around them.

Flower Classes: DIY Arrangments Flower classes at Flowers on Main instill a deep love of flowers, as well as a special respect for them. Judie teaches her students the details of how to take care of the flowers and how to make an arrangement last longer. She shows them the right way, and students are “often surprised by what it takes to make a nice arrangement, and are always impressed at how long they can last.”

For one special class, she pitted her flowers against those from large, chain stores. She asked each of her students to bring in a mixed bouquet they bought at the grocery store. She supplied the vase and a few extra flowers and showed her students how to make it look right. The results? “They’ve all learned that grocery store flowers don’t last!”

Judie says she loves the teaching aspect of it all. At the beginning of the year, the group gets together and collectively decides what they want to learn that year. She says, “I’ve never trained anyone who wanted to work at a flower shop — but I have a couple of them that could do that! It’s fun and we have a great time doing it. When it becomes not fun, then I won’t do it.”

Judie also does a similar workshop with the girl scouts a few times a year. The girls learn how to arrange a bouquet, then take the flowers to convalescent homes.

Judie’s main goal is to promote the awareness of flowers in her community. She says, “I wish the United States was like Europe; anytime you go to dinner, you bring flowers.” She wants flowers to be a bigger part of our every day lives, and in my opinion, she’s well on her way!

So, if your in California, then check out the flower classes at Flowers On Main in Placerville.
And if you’re not, use Flower Shop Network’s handy directory of local florists to find YOUR local florist, and ask about flower workshops in your area.