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Florist Spotlight: Forget Me Not Florist

At Flower Shop Network, we’re grateful to work with many amazing local florists and we want to share their stories with you! This month, we’re highlighting Forget Me Not Florist. Owner Rebecca Fitzgerald has been in the floral business for 22 years. Learn about Forget Me Not Florist and what advice they have for other florists! [Read more…]

Florist Spotlight: Allan’s Flowers

At Flower Shop Network, we’re grateful to work with many amazing local florists—including Allan’s Flowers! Since the start of COVID-19, Allan’s Flowers has been working to provide flowers to their community and keep their employees and customers safe. They partnered with a local restaurant, providing delivery services to those customers as well as their own. Check out more about what they’ve been doing and what tips they have for other florists during this time! [Read more…]

Together We Bloom

In the last several weeks, natural disasters have racked our country. There have been wildfires burning in the Northwest. Hurricanes Harvey and Irma wreaked havoc on the Texas Gulf and Florida, and there has been subsequent flooding and storms related to them.

Heartbreaking may be the first word to come to mind when you think of all the homes and businesses that have been destroyed. Lives have been interrupted, uprooted, and lost. [Read more…]

Floral Industry Prepares for Hurricane Irma

With the approach of Hurricane Irma, the floral industry is bracing for a hit to one of the most important floral hubs in the industry: Miami. All flowers coming from South America are imported through Miami. Hurricane Irma is likely to shut down the airport for several days, but many wholesalers and florists are already preparing for the worst. After the airport re-opens, there will still be an issue with product being delivered to wholesalers by truck because there is no way to know how significant the damage from the storm will be.  [Read more…]

Flowers Are the Environment

As Olympians were awarded their medals on the prestigious Olympic podium, many people noticed that they were not receiving flowers as usual but a small statue instead. A Rio 2016 spokesperson stated that the change was a part of the committee’s bigger mission to limit the environmental damage from the 2016 games, claiming that flowers are not environmentally responsible. This statement angered many organic flower farmers and florists around the world who strive to always sell environmentally friendly flowers.

Many people were confused by this decision and turned to social media to voice their opinion. [Read more…]

New Study Shows a Growing Appreciation For Flowers

Perceptions of Millennials, Generation X and Baby Boomers are being challenged with a new study that was recently conducted about flower appreciation. The study published by Floral Management provides groundbreaking research that shows a growing appreciation across generations for flowers and florists.

The study found that the over the past seven years, the potential market for florists has grown significantly across three generations of consumers. From Millennials entering the workforce, to Baby Boomers basking in or entering retirement, Americans today have an enhanced appreciation for flowers, fewer perceptions of cost barriers in flower purchasing and a growing awareness of the expertise of local florists.

The 2016 Generations of Flowers Study was conducted by the Society of American Florists and the American Floral Endowment with funding provided by the Floral Marketing Research Fund. The study consisted of 1,557 participants evenly distributed throughout the three generations:

  • Generation Y (Ages 22-39): 522 interviews
  • Generation X (Ages 40-51): 510 interviews
  • Baby Boomers (Ages 52-70): 525 interviews

[Read more…]

FSN Shop Earns High Acclaim

Launched in the fall of 2008 out of Gwyneth Paltrow’s kitchen, Goop was originally conceived as a weekly e-mail newsletter. Now it has transformed into a popular website where readers can find suggestions about where to shop, eat, and stay from a trusted friend—not from an anonymous, crowd-sourced recommendation engine.

Goop publishes articles about the best florists across the country and even overseas. Lotus Designs, a FSN member, made their list of the top six florists in Boston, MA.  Goop praised this flower shop for their inherent talent in floral design.

Visit Goop’s website to see the full article.

Lotus Designs is a neighborhood shop located in Boston’s South End. They welcome walk-ins and deliver all over town (about a 20-mile radius from the store) provided your flower order is a minimum of $60-plus. And you can place orders online, too. Their cut-off for same-day delivery is 3pm. Lotus Designs carries a little bit of everything but they specialize in fresh cut flowers and orchids. They also do weddings and events.

David, a dedicated and loyal Lotus Designs customer spoke highly about his experiences saying, “I always order my flowers from your shop. My wife is always completely thrilled with the beauty of your arrangements and she is a pretty avid gardener. The quality of the arrangements is outstanding.”

At Flower Shop Network we love to see our florists recognized for their dedication to superior design and quality. Congratulations and keep up the hard work!

 

Petal It Forward!

On Wednesday, October 9th, 2015, SAF held a wonderful event promoting flowers and making people smile in the streets of Time Square. Here are the results of this event coming from SAF’s blog, aboutflowersblog.com.

Petal It Forward! Spreading Smiles, Warming Hearts
by Jennifer Sparks

It’s all the rage – those positive acts of kindness where people “pay it forward” to make someone’s day shine just a little brighter. Because flowers are the perfect way to do just that, we — the Society of American Florists — hit the busy streets of New York City today, handing out thousands of flower bouquets (4,000 to be exact) to busy morning commuters to help brighten up their mid-week slumps. Our way of paying it forward? To PETAL IT FORWARD!

We have university research that shows that a gift of flowers creates instant delight and increases enjoyment and life satisfaction. We also know from a recent survey that while 80 percent of people feel happy when they receive flowers, even more – 88 percent – report that givingflowers makes them happy. So, not only did we pay it forward and make peoples’ day, but we gave recipients a chance to do the same, in a big way. They received two bouquets, one to keep (big smiles!) and one to share with a loved one, coworker, or even a stranger who needed a lift (off-the-chart smiles!).

The best part: In addition to New York, florists across the country are making the effort to petal it forward in their local communities this week, from New Hampshire to New Jersey to South Carolina to Illinois to Minnesota to Colorado to California to Alaska! More than 30 events are taking place nationwide.

To read the full article about the #PetalItForward NYC event, click the link below!

Read More

MFA and WUMFA Winners 2015

The Michigan Floral Association and the Wisconsin and Upper Michigan Florists Association has announced the winners of the 2015 awards. From various areas in the floral industry, these winners have excelled in talent and leadership. We wanted to offer a congratulations to all the winners.

We wanted to especially congratulate two of our members. First, congrats to Pamela Prough of My Lady’s Florist in Westland, Michigan who received the MFA Retail Employee of the Year Award at the 2015 Great Lakes Floral Expo held in Grand Rapids, Michigan. Second, congrats to Smith Floral and Greenhouses of Lansing, Michigan who received the MFA Retailer of the Year 2015 Award.

         

Here are the other winners:

Michigan Floral Association (MFA)

Past President’s Floriology Scholarship
Shelley Adair

Certified Florist of the Year
Arlon Slagn

National Service Award
Jack Howard

Lifetime Award
Bob Friese

Special Recognition Award
James Lutke

MFA Supplier of the Year
Kennicott Brothers

Young Person of the Year
Angela Christi

2015 MFA Wholesale Employee of the Year Award
Ric Gaunt

Wisconsin and Upper Michigan Florist Association (WUMFA)

Lifetime Achievement Award
Dan Grogan

WUMFA National Service Award
Lee Sorenson

WUMFA Special Services Award
Kathleen Johnson

WUMFA Wholesaler of the Year
Rojahn and Malaney

WUMFA Young Person of the Year
Melissa Maas

It’s always a great day to celebrate the floral industry! Check back with the Bloomin’ Blog for more floral industry news!

Photos courtesy of MFA and WUMFA.

Check Out This Article!

We wanted to share this interesting article by Consumerist.com. Give it a read!

How To Amaze Your Valentine Without Screwing Over Your Local Florist

Shopping online is simple: you see a picture of the thing that you want to buy, click on it, type in your credit card, and then that thing arrives on your doorstep or the doorstep of your gift recipient. This simplicity falls apart…

 Photo courtesy of Consumerist.com