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Interview With Kym Erickson At The Texas State Florists Association Convention — “The Green Life”

Mandy Maxwell, FSN and Kym Erickson

Mandy Maxwell, from Flower Shop Network, sets down Kym Erickson at the Texas State Florists Association Convention to discuss her take-aways from the floral show. Lots of great presenters, and fantastic new info for even the most veteran florist.

Kym also talks about her work with the Minnesota State Florists Association and their upcoming conference in October. Maybe you were too far from Texas to attend this one, but there is sure to be a floral convention in YOUR area! It is important to attend these shows, not only for you as a designer, but also for the floral industry all together.

Florists: You Are The REVOLUTION!

Revolution! AIFD National Symposium

REVOLUTION! What an appropriate name for the American Institute of Floral Design’s 2010 National Symposium. Sure, being in Boston, MA on the Fourth of July put us all in a Revolutionary mood, but it was much, much more than that.

Over the past decade, the floral industry has gone through some incredible changes, and savvy florists everywhere have reacted, adapted and grown exponentially. As floral artists, we need to continue to educate ourselves and evolve. It’s our passion, creativity and innovation that enables us to thrive ourselves in this fast-paced market.

Unique Christmas Tree Decor Corporate Christmas New England Christmas

Bert Ford‘s Holiday Emotions was the first presentation I attended, and of course it blew me away! Bert walked us through a number of incredible Christmas environments, all with very different emotions. The first was Corporate Christmas. This was stylish meets sophisticated. He used lots of glass, giant ornaments and the traditional red and green colors, with a hint of electric green for kicks. He then took us on a ride of emotions: Home For The Holidays (Birch wood, hollies, poinsettias), White Christmas (Whites, silvers, birds, glitter, glitter, glitter!), Let’s Party! (Rainbow of colors, glitter, ornaments), and more!

Bert’s sophisticated, yet playful designs definitely inspired florists everywhere who are sick and tired of only using red and green in their Christmas floral designs. (Don’t worry, I will be sharing in depth what I learn in future articles.)

Fiery Funeral Urn African Funeral Tribute Deconstructed Sunflower Wreath

Another presenter, Ty Leslie proves we cannot move forward without looking to the past. By embracing our history and traditions, we can move forward with something new. Ty’s incredible presentation looked at sympathy and funeral traditions from our past and interpreted them into modern, usable designs. He began each segment by showing us a slide show of how a particular symbol was used.

For instance, the most popular symbol in the 19th century was the urn. Ty created an incredible design using an urn as the container, he also used yellow Oncidium orchids, Heliconia or birds of paradise, yellow spray roses and Protea to create the illusion of a brilliant, fiery urn. The fire represents eternal life and vigilance, an eternal flame tribute to an incredible person.

For more on Ty Leslie’s presentation, check out this interview:

Thanks again, Ty!

Felt in Floral Design The Matador Egg - Unique Floral Design

European designer, Emilia Oliverio brought us tons of new ideas and trends from across the pond. Emilia draws much of her inspiration from her home in France, but also enjoys the crafts of her grandmothers. She revitalizes old crochet and knitting techniques and uses them in her own floral art. Many of her designs involve intricate crocheted wire or wool. Her matador-inspired piece was truly a masterpiece.

A Study of Contrasts - Line Simple and Elegant Floral DesignStudy of Contrasts

Everyone was buzzing about Gregor Lersch, and let me tell ya, his presentation did NOT disappoint! Gregor is the author of 28 books, and will publish a new one in 2011 — The Relationship of Contrasts — on the same topic as his AIFD Symposium presentation.

I must admit, I wrote enough notes at this presentation to fill a book! It was an incredible explanation of how contrasts are used in floral design, or design in general, for that matter. His very simple floral art only used the basic elements of design he was pointing out. Many of his work was in groups. He would show one design in its simplest forms then add a ‘dose’ of a new element, then another, then another, until he had 4 impressive displays. In all my years of art school, I have never seen such a basic, yet brilliant explanation of the elements of design. Thank you so much, Mr. Lersch.

Brad Harnisch AIFD and Kelly Harnisch AIFD gave us an interesting presentation all about different events throughout our lives. As our lives become more engrossed in technology, face-to-face meetings become even more significant. They wanted to call attention to significant meetings, a revolution of gatherings.

They took us on a marvelous journey of celebrations: A very unique wedding filled with wire and orchid cocoon trees and a beautiful yet, earthy deconstructed sunflower mat. An anniversary filled with very special tributes. A winter solstice party. Even a celebration of the end of life, complete with a labyrinth of bamboo tubes for guests to put notes of their memories into. Having a party before ‘the end’ to celebrate a lifetime of memories is an interesting concept. With the prevalence of terminal illnesses, many people know when it’s ‘their time’ and parties like these are on the rise. (I will be writing more on this in future articles.)

I could go on all day about the things I learned at this spectacular conference. (And probably will be writing for months on the subjects covered.) As Gregor Lersch put it, the AIFD stage is the most important stage in the world for floral designers. It was an honor to be there, and I hope I can relay as much as I can to help florists everywhere to start their own REVOLUTION!

This post was brought to you by local Boston, MA florists.

What Does an Animal Shelter, Recycling and a West Virginia Florist Have In Common?

A Dream For A Better Life

I may be the plant expert for Flower Shop Network, but my other passion involves dogs. Every dog I have ever had has come from a shelter. Including our latest member Quincy (an Austrilian Shepard mix). I passionately support my local humane societies and The Best Friends Animal Society. So when I received this email from one of our members, I knew I had to help get the word out.

Pat at Cross Lanes Floral in Cross Lanes WV has applied for a grant to help her local animal shelter. We can all help Pat by voting for her proposal. Pepsi is offering a $50,000 grant to the top 10 proposals submitted. To help you understand the program, I am including the email she sent me.

Hello everyone!  I desperately need your help.  I recently wrote a grant proposal idea and submitted it to the Pepsi Refresh Project on behalf of the Kanawha Charleston Animal Shelter.  The grant is for $50K that will be given to our shelter to start a project called Cans for Companions.

In order for the shelter to receive this grant, they need your vote.  Pepsi has agreed to put my idea in the running, however, in order to win the money, they need votes.  The voters will decide who wins.

Right now, this idea is ranked at 225.  We need to be in the top 10 to win this money.

You can help me make this idea a reality by going to http://www.refresheverything.com/cansforcompanions
and vote for my idea.

You need to register to vote.  You will receive 10 votes per day but [Read more…]

FSN’s Bloomin’ Newsletter for July

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3 Great Party Ideas For Your Summer Entertaining

Backyard BBQs, pool parties, picnics — you name it, it’s happening now! Summer’s here and EVERYONE’S outside enjoying the sun!

The Patriotic-Themed Summer Party
Just because the 4th has passed, doesn’t mean you have to put away your patriotic decor! You’ve got the perfect party theme! Decorate your porch, yard or rented pavilion with everything red, white and blue. Find 4th of July themed party supplies like hats and glasses to force everyone into the festive spirit! (Since the 4th is over — think: clearance, clearance, clearance!)

For food, think traditional American — hamburgers, hot dogs, and anything else that cooks on a grill! Adorn your desserts with fresh strawberries, cherries and blueberries on top of white icing for a delicious red, white and blue treat!

A party just isn’t a party without beautiful table decor. Ask your local florist to create a patriotic floral centerpiece for your guests to enjoy, just like this one by one of our great members, Hart Floral.

Garden Party
Gardening has quickly regained it’s status as a favorite pastime all over the world. Between you and your friends you are bound to have at least one…
Read more about Ideas for Summer Entertaining…

FSN’s Favorite Flower Arrangement For July

Summer is here to stay! Send summer flowers to a friend or use in your decor to celebrate the beginning of summer. Corporate picnics and family reunions aren’t complete without a beautiful a festive summer centerpiece! Yellow Aglow would be a perfect table topper!

Use Flower Shop Network’s handy local florist directory to find your city florist and ask about the Yellow Aglow today!

FSN At AIFD’s National Symposium

FSN was on the road this past weekend to Boston, MA. where the AIFD (American Institute of Floral Designers) was hosting their extravagant National Symposium! This is where the top floral designers in the United States and around the world come together to network, learn, and really show off their stuff! These are the floral artists. They know the ins and outs of their trade like no others, and are there to show their passion as well as give a few pointers, tips and techniques along the way. We just got back yesterday, July 7th, and are slowly posting all of the great media we recorded while there. Be sure to check out the FSN Photos of AIFD Revolution as well as the video interviews with event directors, presenters and even local florists attending the event as they are posted. [Read more…]

Revolution Is The Word At AIFD National Symposium

If you have not heard, Flower Shop Network has just returned from an incredible floral show — the AIFD National Symposium in Boston MA. The theme this year was Revolution… not only Revolution because we were in New England for the 4th of July, but Revolution because florists need to revolutionize their craft. As Ann Jordan points out, florists can’t be average anymore, they need to up their business practices and their skills. AIFD’s Revolution is a way to not only network within the floral industry, but also spark an inspiration that will last for years to come. The techniques and ideas present at Revolution are on the cutting edge of your industry. If you want to take the lead and be the best designer you can be, show’s like the National Symposium are an absolute MUST! Next years event will be in San Fransisco, CA and everyone is encouraged to go!

Above is FSN’s interview with Ann Jordan and Janet Black, this year’s National Symposium event coordinators. They discuss the importance of AIFD and this flower show to the floral industry.

Flowers in the News: June

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June has been busy month for flowers, which have found their way into everything from science journals to the local news. Here is best in floral industry news for this month:

Rare MSU Plant Blooms for the First Time in 15 Years

The amorphophallus titanum, or corpse flower, bloomed at the Michigan 4-H Children’s Garden June 11, filling the greenhouse with its signature scent. “It’s so big and it smells so nasty, like a dead animal on the side of the road that’s been there for about seven to eight days, but it’s a way cool thing,” said Norm Lownds, curator for the Michigan 4-H Children’s Garden and associate professor in the MSU Department of Horticulture. “It’s really unique because it flowers so infrequently.”

The corpse flower is often referred to as the largest flower in the world. However, the corpse flower isn’t a flower at all, but rather a cluster of flowers, or an inflorescence. Plant biology graduate student Michael Grillo told The State News that the corpse flower evolved to use its stench to attract beetles and flies to pollinate.

According to The State News, the flower has been part of the teaching collection for decades and cared for by greenhouse manager John Mugg. However, Mugg was teaching an environmental science study abroad album in Hawaii when the plant bloomed.

Hundreds of Flowers Stolen from Spokane, WA, Cemetery

Groundskeepers at Holy Cross Cemetery in Spokane, Washington, noticed hundreds of  potted flowers missing days after the cemetery sold about 750 of the arrangements to the public for Memorial Day. A tip led the groundskeepers to a home selling the flowers at a discounted price. The flowers started reappearing after those who bought them saw the report on a KHQ broadcast. Groundskeepers said about 6 potted flowers have been returned as of June 8.

Thousands of Sunflowers Delivered to Michael Jackson’s Crypt

After hearing Lisa Marie Presley complain that Jackson’s Glendale, California‘s mausoleum was looking bare, grower Jason Levin delivered $3,000 to $5,000 worth of sunflowers to the heavily-guarded site. According to MSNBC, Levin, owner of The Sunflower Guy in San Diego County, loaded the flowers and drove three hours to make the delivery.

Salt Lake City Council Battling Budget to Keep City Buds in Bloom

Facing a nearly $19 million budget shortfall, Salt Lake City, Utah, city council members are working eliminate a proposed $230,000 cut, which would shut down the city’s famed greenhouses and remove blooms at the International Peace Gardens, Liberty Park, Washington Square and the monument plaza in Sugar House. Council Chairman J.T. Martin told the Salt Lake Tribune that letting the flowers die and replanting them during more stable economic times would “cost taxpayers 10 times as much.”international-peace-garden

One of the most famous of the city’s gardens, The Peace Gardens, boasts native plants, including 30 types of Swedish lilacs and Magnolia trees from China, arranged in ornate displays. Irene Wiesenberg, chairwoman of the International Peace Gardens Committee, said that the proposed cuts would force much of the garden to replaced by grass and watered 25 percent of the time.

Studies Confirm Flowers Improve Quality of Life

According to the Ukiah Daily Journal in Ukiah, California, scientists are finding a link between flower’s ability to improve moods and increased quality of life. Scientists performed three studies, published in the April 2005 edition of Evolutionary Psychology, that demonstrated flowers’ ability to positively impact mood. In the first study 147 women reported elevated moods for three days after being presented with a single flower.

In another study, 122 men and women were handed either a flower, pen, or nothing while riding on an elevator. Those who received a flower spoke more, stood closer to others, and smiled more often during the ride. The last study involved delivering bouquets to 113 men and women in a retirement community. The recipients reported positive moods and increased memory function.

It’s no secret that flowers can perk up a mood. However, as scientists learn more about how to harness their positive power, we could potentially see them being used in a clinic setting to improve healing and quality of life.



Flowers in the News: May

From saving lives, to tying up border patrol, flowers found themselves at the center of several major news stories in the month of May.

1. Mothers Day Flowers Create Chaos at Customs

For every exotic flower, Thai orchid, or imported rose delivered this Mothers Day, there is a tired Customs and Border Patrol agent who had to inspect it for pests and disease. In preparation for Mother’s Day, the Los Angeles CBP agricultural specialists had to inspect countless flowers before allowing them into the country.

According to a news release, the Los Angeles International Airport is top three in the nation for flower imports. Each bloom has to be inspected by an agricultural specialist for intrusive species, pests, and disease. Last year  specialists across the country intercepted the entry of 166,727 pests into the United States.

2. Survivor Champ Credits Flowers With Curing Cancer

Ethan Zohn, winner of “Survivor: Africa,” was diagnosed with Hodgkin’s lymphoma in 2009. In an article written by Zohn for CNN, he credits the rosy periwinkle, also known as Madagascar periwinkle for saving his life. Zohn, who often turned to plants for health and nourishment during his time in Africa, was not surprised when he learned that one of his chemotherapy drugs, vincristine, was derived from this tiny flower.

In fact, Zohn said many important drugs today, including those that treat cancer and HIV, are derived from plants. Nearly 87 percent of all known diseases are treated using natural sources. This has lead Zohn to work with the Alliance for Global Conservation to protect lands around the world where many of these live-saving plants grow.

3. New Law Prevents Floral Gatherers From Advertising as Local

As of August 1, 2010, call centers and floral gathers cannot advertise online or in the Yellow Pages as local businesses in Minnesota without first providing a physical address. According to the Rochester, Minnesota-based Post Bulletin, several examples of the deceptive advertising that will be illegal under the new law can be found in the local Yellow Pages.  For example, many nation-wide floral delivery services posted local telephone numbers; however, a call by the paper was answered by someone in Utah rather than Minnesota.

According to the paper, local florists report losses of up to 20 percent after they are forced to sell arrangements dictated by the national retailers. Consumers also suffer, said the florists, because the retailers after add additional costs for delivery and service. Because the florists are taking such a hit, they are often forced to sell lower-quality flowers and arrangements.

Instead, local florists getting in touch with their consumers directly using the phone or internet.  And for those companies who falsify location? Florists will soon be able to take action against fake local floral companies using the new law.

Editor’s Note: This is why Flower Shop Network is made up of only local, brick-and-mortar florists. Call one of our many, talented shops, and you will speak to a florist, not a call center.

4. Hydroponics: Gardening of the Future?

Florists may one day grow their own flowers on their rooftops.  A new technology called hydroponic gardening is being tested in New York City, as well as the high seas, to see if this efficient, soil less gardening can produce substantial amounts of food and plants. According to CNN, a cross-pacific expedition aboard the Plastiki turned to hydroponics to grow fresh produce. However, a dip in rainfall, the crew’s only source of drinking water, led them to abandon the experiment due to its heavy water requirements.

However, despite its burial at sea, hydroponics are far from dead. Aboard the Science Barge on the Hudson River, scientists are growing plants using the technology. This prototype of sustainable agriculture has captured the attention of environmental activists who are interested in rooftop gardening within the city. Instead of hauling fruits, veggies, and flowers great distances, creating waste and pollution, city dwellers may soon be able to head upstairs to retrieve their favorite plants.

Flowers are always making their mark on the news due to their miraculous uses and emotional connotations. Wherever there is something noteworthy occurring, flowers are sure to be there!

Flower Shop Network’s Florists Make An Impact Overseas!

While our American soldiers are serving overseas, life still goes on here in the states which can make it hard on families to stay connected and share life and love day to day. Several soldiers are sending flowers to make this connection possible.  Members of the armed service overseas has turned to Flower Shop Network to find local florists near their loved ones.  Check out what these soldiers have to say about the Flower Shop Network!

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Ben Lovelace who is fighting in the middle east sent this testimonial to Lane’s Flowers & Etc in Bonham, TX:

“Thank you very much for your prompt service. My Great Uncle past away and the funeral followed within a couple of days. I am overseas in the Middle East fighting the war on terror and was unable to attend when I email you for flowers. Everybody at the service said they were beautiful. Thanks again, Ben”

It’s always so encouraging to know that even the little things can make such a huge difference in someone’s life.  Our soldiers are fighting hard, and we at Flower Shop Network are happy to provide a service than can let these strong men and women still feel connected to their families despite the distance and hardships.

Michael Lyles who is deployed in support of Operation Enduring Freedom sent this testimonial to George’s Flowers in Carlisle, PA:

“I am recently deployed in support of Operation Enduring Freedom. I recenntly ordered flowers for wife in which she said they were the most beautiful flowers she had ever received. This was the first time I purchased flowers from Georges Flowers and I just wanted to say I will be ordering more in the near future. Your website was most friendly and easy access from a remote location in which I am stationed. Thank you from a Soldier”

The fact that a man could make his wife feel loved and beautiful from such great distance is something every florist hopes to achieve. Sending flowers can capture the essence of romance even from far away.  We are so proud to have florists nationwide that take pride in their work, and always deliver exceptional flowers to every customer! Flowers can change people’s lives. Especially when a man is trying to send the message love and romance while stationed overseas. Flower Shop Network is honored to take part in helping soldiers share love with their families across the world against all odds.

Michael of USMC,  Afghanistan sent this testimonial to Flowers by Emsile & Company in Barre, VT:

“I’ve ordered flowers on two occasions for my wife. I was really happy with both arrangements, more importantly my wife was very happy. Thanks for brightening up her world, on a couple of special days her husband couldn’t be there.”

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We sometimes forget how hard having a husband overseas might be on a wife.  The importance of sending a the message of joy, love, and hope has not changed, and we are so blessed to know that flowers are still relative to our world today. So much emotion can be captured in a beautiful bouquet and so much warmth and light can be brought to someone’s world with a single gift.  Let this be a reminder to cherish the things that are important in life the way these young men and women cherish their loved ones while they overseas.

Special thanks to these outstanding local florists who delivered these special arrangements, and also a special thanks to the amazing  men and women fighting over seas.  Flower Shop Network is proud to know and serve these our soldiers and are proud to provide exceptional florist services nationwide!

–This Testimonial Spotlight sponsored by the florists of —Bonham, TXCarlisle, PABarre, VT

Flowers in the Headlines: How Flowers and the Floral Industry are Impacting the World

Flowers have been popping up in some unlikely places in the news lately. Florists and flowers have made their way into headlines where you would least expect. However, given flowers’ emotional connotations, it makes sense that they’re appearing in some of today’s most emotionally-charged new stories.

1. Ash Cloud Costing  Kenya’s Floral Industry Millions Daily

Nearly 500 tons of flowers sit in cold storage in a Nairobi airport as cargo trucks carrying tons more continue to be turned away at airports across East Africa.

The cancellation of flights across Europe following a massive ash cloud stemming from an Iceland volcano is taking a toll on Kenya’s flower industry. According to the BBC, flowers account for 20 percent of Kenya’s exports, and losses are approaching $2 million daily. The BBC reports 97 percent of flowers harvested in Kenya are sent to the European Union.

In an interview with the BBC, Kenya Flower Chief Executive, Jane Ngige, said the industry must continue to harvest flowers, although most will never arrive in European markets. Many varieties of roses, including tons Tropicana roses and Valentino roses, are rotting during the delays.

The Guardian reports that thousands of flower harvesters, some of whom make only a few dollars a day, have been laid off.

However, despite the losses, industry leaders remain hopeful. A handful of cargo flights from Kenya and southern Europe took flight Monday, raising hopes that the worst is over. “I don’t think that four days is going to bankrupt the Kenyan flower industry,” said Peter Szapary, owner of Wildfire Flowers in Naivasha, told The Guardian. “But if it goes on for two weeks then it will be a problem for us.”

2. Royal Florists Spill Wedding Details.

Are Prince William and Kate Middleton making it official?

As reported in The Gaea Times, The Telegraph quoted royal florist Simon Lycett as he speculated about his plans in the event of a royal wedding. “For his father, we had 30,000 Narcissus daffodils, so if it was the spring months it would be lovely to do the same. Certainly, it would be British flowers; lots and lots would be gorgeous, like roses, delphinium and sweetpeas,” Lycett said.

Although the couple has made no announcement, Lycett’s comments have fueled a rumor mill that has been in overdrive as wedding rumors continue to make their rounds. Lycett told the telegraph, “I think they (the couple) are relatively traditional.”

Will Lycett have the privilege of adorning the royal wedding venue? We shall see!

3. Flowers Used to Honor Victims of Polish Crash New York Neighborhood.

Late President Kaczynski called “the flower of Polish intelligence.”

The world sat in startled disbelief following the tragic deaths of President Lech Kaczynski and 95 others including his wife, military, political and religious leaders when their plane crashed in Russia April 10. While many in Greenpoint, Brooklyn, a traditionally Polish neighborhood, sought relief from the shock, they turned to Sky Flowers, a local flower shop across the street from St. Stanislaus Kostka, to memorialize those they lost.

In an interview with the New York Times, Elzbieta Gawel an employee at Sky Flowers, said “Even if ordinary people die in such a crash, we would be devastated. Here, the flower of Polish intelligence died. So now what can people do? They can buy flower to commemorate them.”

Many mourners placed flowers at the church and attached black ribbon to Polish flags in store windows throughout the neighborhood, where the often controversial president was generally well-liked, according to the New York Times.

4. Honey Bees Mysteriously Dying

Honey bees have been dying in large numbers and scientists are searching to find out why. According to ABC News, Beekeepers in Florida and California are struggling to keep bees alive to pollinate crops throughout the United States.

“One in every three bites of food you eat comes from a plant, or depends on a plant, that was pollinated by an insect, most likely a bee,” Dennis vanEngelsdorp of Penn State University’s College of Agricultural Science told ABC News.

Scientists are researching possible causes of the losses, which have been building over the last four years. Cell phone radiation, pesticides and possible environmental causes, such as viruses and fungi, continue to be studied to prevent future losses. “All the bees we’ve looked at, you can’t look at a single cause,” said Jeffrey Pettis, research leader for the Department of Agriculture in Beltsville, Maryland.

According to ABC News, nearly 29 percent of the honey bee population in colonies across the United States collapsed, sending production and purchase costs skyward for a number of agricultural-based industries.

In the UK, where The Telegraph reported about a 70 percent decline in the honey bee population between 1970 and 2009,  interest groups are advocating for bee-friendly flowers to be planted on public lands. Tim Lovett, president of the British Beekeepers Association told the Telegraph, “Members can campaign locally to help broaden awareness of honey bees in the community, they can lean on local authorities to be more ‘bee friendly’ by allowing bee hives on allotments, providing land for apiaries and ensuring pollen and nectar rich trees are planted in streets and open spaces,” he said.

When speaking to ABC News, David Mendes, president of the American Beekeeping Federation, said, “In many ways we view honeybees as an indicator species, like the proverbial canary in the coal mine,” he said. “We don’t know what’s going on. And we all share the same earth.”

Photos courtesy of NASA Goddard Photo and Video, plasmastik, and david.nikonvscanon

This post is sponsored by Brooklyn, NY, florists.

Upcoming Floral Shows For March

Boy, are there some good ones. We will be at two, and hope to see you there!

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Color Outside the Lines: the Northeast Floral Expo

See why up to 1,000 floral tradespeople come to the Northeast Floral Expo every year from more than 9 states. The Expo provides the best education in design and business, and shows you more new products in one place than anyplace else.  It’s very affordable, and you and your staff will return to your flower shop full of enthusiasm and re-charged. The 2010 Northeast Floral Expo will be held Saturday, March 6, and Sunday, March 7 in Cromwell, Connecticut.

Our lovely ladies, Marla and Leslie, will be representing Flower Shop Network at this one. Be sure to come by our booth (#25) and get some FSN swag!


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The Great Lakes Floral Expo

The Great Lakes Floral Expo is one of the nation’s premier floral shows. Hosted by the Michigan Floral Association in Grand Rapids, this show is a must attend event to those in the floral industry. This event is unique in the floral industry because it is held in conjunction with the West Michigan Home and Garden Show and there are events for the general public. MFA brings together the TALENT of floral industry experts to showcase today’s top trends and the up-to-date information all florists need to know. The Great Lakes Expo will be Friday March 5th through Sunday March 7th.


AIFD Southern Chapter

The Attractions Only Natural: The AIFD Southern Chapter’s Floral Conference

March 12-14, the Southern Chapter of the American Institute of Floral Designers will investigate Green approaches to floral design with a conference like no other entitled, “The Attraction’s Only Natural.” This “Green” forum will be held at the newly renovated Convention Center Marriott Hotel in Chattanooga, Tenn.

This conference should be an incredible event to attend. One of the nights is even hosted at the Chattanooga Aquarium.

Flower Shop Network is sponsoring designer, Regina Berryman AIFD, CFD and Linda Robinette AIFD, CFD with their presentation entitled PHI “the Golden Proportion,” will explore man’s primordial attraction to proportion through the Fibonacci theory.

Mandy, our twitter host and blogger will be ‘tweeting‘ live from the event. Stop by and say hello!