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Gift ideas for Dad

Father’s Day is a special time to express gratitude for all that our fathers do for us. It is a day to celebrate their love, support, and guidance, and to show appreciation for their tireless efforts in shaping us into the people we are today. Here are some of our favorite gifts we know your dad will enjoy.

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Top 10 Bouquets for Mother’s Day

Mother’s Day is a time to celebrate and honor the incredible women who have shaped our lives. One of the most timeless and beautiful ways to show our appreciation is by giving the gift of flowers. Here is our top 10 bouquets for Mother’s Day 2024.

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April: Top 10 Bouquets

We all get excited when April comes around. Flowers bloom, and calm breezes make a perfect time to get outside and take it all in. Seeing these blooms brings a sense of joy for spring, and we wanted to share our favorites with you. Here are April’s Top 10 Bouquets for 2024.

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Florist Spotlight: Annie Lane’s Flowers

At Flower Shop Network, we’re so lucky to be able to work with many amazing local florists and we love to share their stories with you! This month, we’re highlighting Annie Lane’s Flowers, based in Royse City, TX. Owner Ashley LaBlank started Annie Lane’s two years ago. Check out what she has to say about the floral industry and advice she has for other florists.

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Florist Spotlight: Alvin Taylor’s Flowers

To some, 50 years is an eternity. For others, it’s a blink of an eye. For Alvin Taylor’s Flowers, it’s a mosaic of memories and a snapshot of their journey to today. In 1971, Alvin Taylor started up the flower shop that’s now a community staple. His daughter, Judith Taylor, now runs the business in place of her father but reflects on the legacy he left behind as they reach the milestone of 50 years in business. [Read more…]

Florist Spotlight: Forget Me Not Florist

At Flower Shop Network, we’re grateful to work with many amazing local florists and we want to share their stories with you! This month, we’re highlighting Forget Me Not Florist. Owner Rebecca Fitzgerald has been in the floral business for 22 years. Learn about Forget Me Not Florist and what advice they have for other florists! [Read more…]

Florist Spotlight: Buds ‘n Bows

At Flower Shop Network, we’re grateful to work with many amazing local florists and we want to share their stories with you! This month, we’re highlighting one of our first members, Buds ‘n Bows Flower Shop! Owners Keith and Paula Wagnon started Buds ‘n Bows in January 1995, but have been in the floral business since 1978. Learn about Buds ‘n Bows and what advice they have for other florists! [Read more…]

Florist Spotlight: Allan’s Flowers

At Flower Shop Network, we’re grateful to work with many amazing local florists—including Allan’s Flowers! Since the start of COVID-19, Allan’s Flowers has been working to provide flowers to their community and keep their employees and customers safe. They partnered with a local restaurant, providing delivery services to those customers as well as their own. Check out more about what they’ve been doing and what tips they have for other florists during this time! [Read more…]

Suggest an Article: Chamber of Commerce

Our next Suggest an Article comes from Alan Sherrill of the Conyers Flower Shop in Conyers, Georgia. Alan’s idea involves joining your local Chamber of Commerce, but it doesn’t end there! Here’s a bit of clarification from Alan himself:

“If florists have not joined up with their local Chamber of Commerce … I would strongly suggest [they] join and be involved … as much as possible. [Attend] ribbon cuttings, business open houses, and various committees … offered through the Chamber. The more you are seen and hand out business cards, the more you will be remembered. [Conyers Flower Shop] has a large customer base of repeat Chamber customers. We give Chamber members a 10% discount on flower orders as well. In turn, we get a lot referral customers from our Chamber base as well as the Chamber itself. Hope you will give it a try, but don’t just join and wait, join and get involved!”

Thanks Alan, that sounds like a fantastic idea!

The Importance of Networking

Chamber of CommerceI’m sure I don’t have to tell florists that being successful is all about personal relationships. You rely on word of mouth referrals for the majority of your local business! When you work a wedding or a funeral, you go out of your way to make a connection with the family in the hopes that they will recommend you to their friends. You relish the opportunity to deliver flowers to an office building so that everyone can see your work as you walk through on your way to the recipient.

Getting your business name and the quality of your work out in the community is how you make your living. Alan’s Chamber of Commerce suggestion performs the same function, but on a more targeted scale. He is targeting business leaders in the community, cultivating their business. Having one of these individuals use his services carries immediate weight within the community. After all, if the owner of XYZ Corporation uses Conyers Flower Shop for his daughter’s wedding, it’s a high-profile endorsement!

But more than that, small business owners like to support other small business owners. The Chamber allows you an opportunity to meet other business owners in your community. You can start using their services, and they start using yours. After all, isn’t that what the term ‘business community’ is supposed to mean?

That wraps up this edition of Suggest an Article! I hope everyone takes Alan’s words to heart and begins networking in their own communities toward even more success!

Remember this column relies on you, the reader, to give us input so we can share your ideas with the rest of the floral community. Leave us some of your best thoughts in the comments section below!

Suggest an Article: Car Wrapping

HollyHock2Not too long ago, we asked our member florists to submit any ideas they had to use in future blog posts. We intentionally didn’t specify what kind of ideas we were looking for, and as a result, we received suggestions encompassing all aspects of the business. This will be the first in a series of articles wherein I take those tips and present them to you!

Car Wrapping Tastefully

As a business owner, effective and affordable advertising can be difficult to find. For Heather Aleksonis, the owner of HollyHock Flowers in Weare, New Hampshire, one solution came in the form of car wrapping. The process involved taking her vehicle to a local professional and having it covered in stickers advertising her business. This effectively turned her car into a moving billboard.

Heather says that it’s the best thing she’s done as far as advertising:HollyHock Stickers

“Forget the newspapers. You can do your car for the price of 2 ads in the newspaper. When your customers see your car all the time, they think you are busy. And then they want to do business with you also.”

Looking at her beautifully decorated ride, I can see why it works! That looks awesome Heather!

Come back soon for even more Suggest an Article tips! And if you missed the first opportunity to suggest an article, leave some ideas in the comments below. You never know, you might find your idea in the next Suggest an Article!