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Local Florists Acquire New Resource With Flower Shop Network’s The Networker

The Networker, a quarterly publication, from Flower Shop Network was recently launched “as one more way to help the local florist in marketing their business effectively both online and offline,” says Brock Atwill, president of Flower Shop Network.

Most successful businesses have one thing in common and that is great communication skills.Communicating with your peers and your customers is essential to achieving a higher bottom line. Communication is the basis for The Networker.

Floral trends, marketing insights, new features, new products, design techniques, informational tidbits and how to market your business are a few of the features found in the publication which will be mailed to Flower Shop Network members.

“Creating a presence for Flower Shop Network’s local florists online is something we strive for” says Loranne Atwill, FSN Vice-President. “Our marketing services for flower shops includes holiday email campaigns, marketing posters, and information resources like the Bloomin’ Blog and now The Networker.”
Creating tools that help local florists reach and provide quality services for their customers is the goal of Flower Shop Network.If you would like to learn more about this publication or other marketing services offered by Flower Shop Network you can call (870) 215-5444 or go online to Flower Shop Network Florists Only.

Read the first edition of The Networker online now – PDF download.  (requires Adobe Acrobat Reader)

English Garden Florist Introduces New Wedding Website

The English Garden Florist introduces TEGWeddings.com – a new website that showcases the shop’s Wedding and Event flower business.

Flower Shop Network member, The English Garden Florist of Raleigh, North Carolina has just launched TEGWeddings.com, a new online resource for couples in search of a wedding florist in the Raleigh/Durham Triangle, North Carolina area. The new wedding site offers prospective brides and grooms the ability to learn more about The English Garden Florist and their capabilities through an online gallery and testimonials from past customers.

“Our website also has a number of pages devoted to helping couples plan and budget for their wedding flowers. We have a number of sample floral designs to help inspire brides along with a planning checklist to help keep brides on track for a successful wedding,” stated owner Cydney Davis-English.

Among these features, the website allows couples to submit detailed contact information to The English Garden to aid in the floral planning process. The website also offers potential customers a chance to view sample proposals and pricing worksheets created by The English Garden, which will help couples set their budget for floral decorations. It also provides an overview of how the English Garden staff approaches the proposal and pricing process.

“We believe every wedding must be a masterpiece, and the launching of this informative website will show potential brides how The English Garden can bring this level of commitment to their wedding,” commented Ms. Davis-English, who also worked in event planning in the nonprofit sector for several years before reentering the florist industry.

ABOUT THE ENGLISH GARDEN FLORIST OF RALEIGH – The English Garden Florist is a full-service retail florist, gift shop and floral event provider located at 10310 Moncreiffe Road 107 in Raleigh, NC 27617. Customers may contact the shop by calling (919) 341-6650 or 1-888-632-5975, Tuesday through Saturday 9:00 am to 5:00 pm.

Owners, Warren English and Cydney Davis-English are 3rd generation shop owners with the experience necessary to assist customers with placing orders for local delivery or anywhere in the world. Over the last 40 years, The English Garden Florist of Raleigh has earned a reputation in the area for providing: excellent attention to detail, a high level of personalized customer care, and the ability to work within any budget.

Brenda Kingston FSN

Where to Find Suppliers of Wholesale Wreaths and Swags

Ask the Expert: HELLO, I AM LOOKING FOR A SUPPLIER OF WHOLESALE WREATHS AND I WOULD LIKE TO SEE A SELECTION. I AM PARTICULARLY INTERESTED IN SMALL SIZES RANGING FROM 6″D – 9″D. I AM ALSO INTERESTED IN SMALL SWAGS. CAN YOU HELP ME? LAUREN

Hi Lauren:
Here is where I would start: FGmarket is a directory for wholesalers who supply florists and gift retailers. They have a several natural, dried and preserved wreath suppliers and several garland suppliers as well as fresh wreath and swag wholesalers. From the FGmarket site you will be able to link to many of their sites and view their wholesale products. You will, also, be able to contact the suppliers directly to discuss pricing and to get their catalogs. Several of the wholesalers have specials and promotions shown only on FGmarket – an added benefit to using FGmarket. I know several people who have found Fgmarket to be extremely helpful in finding sources for the products they need. I have review many of the products carried by these wholesalers; finding interesting and quality products. I think you will be able to find just what you are needing. Good luck.