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Home Shop Flowers Bloomin' Blog Find Florists About FSN Contact FSN Florists Only!

Leave The Flowers To Us! — Benefits of Local Florists

I know around here we are always repeating “local local local!” but just what is the importance of using a local florist when ordering flowers?

Best Deal In Flowers is Local

Flower Arrangements From Local FloristDid you know by finding and using a real local florist you could ADD as much as 30% MORE to your flower order? Many websites online promise flowers, but take a large percentage of your order for their own pockets before they send it to a florist to be created. (Not FSN of course!)  This is not a good deal for you OR your florist.

How to tell if a florist is local:

  • Local Physical Address
  • Phone Number To The Shop Directly

Flower Shop Network makes it easy for you to buy online from a real local florist. When you select a flower arrangement from our Flower Gallery, you will be instantly connected to a REAL local florist in your community. You can also visit our directory and choose your own florist anywhere in the US & Canada!

Best Quality Flowers & Flower Delivery

Your local florist will have the freshest and best selection of flowers, hands-down. When you send a friend flowers from a local florist, you know they will be fresh and beautiful. A local florist would never dream of delivering your flowers in a box for your friend to put together themselves. (Yes, it happens!) Also, a local flower shop in your city will know the area and won’t get lost when delivering your important order.

Local Quality

Florists in your area will have expert knowledge of what flowers work best and last the longest in your area. Some florists even use locally grown flowers when available. If you host a lot of outdoor events, a florist local to the area is going to know the ins and outs of keeping your flowers looking their best throughout the entire occasion. You just can’t go wrong with a good local florist.

What if I want to send flowers to a friend who is not in my city? How do I find a local florist?

This is exactly where FSN’s local florist directory comes in handy! Here you can find real florists, as well as reviews, maps, and more!

So remember, for the best quality, service and freshest flowers — when you think flowers, think local!

Flower Shop Network goes to the Northeast Floral Expo

Representatives from Flower Shop Network attended the Northeast Floral Expo in Hartford CT on March 1st and 2nd.
From upper left to right: Joe Hays, Loranne Atwill, Brock Atwill and Leslie Cox.

New England florists and vendors attended floral design, business and technology seminars and presentations. New business relationships were forged and products were purchased and sold. High School students competed in floral design and select florists displayed some amazing work. Congratulations to the officials of the Northeast Floral Expo for another successful show.

Renato Cruz Sogueco, Chief Information Officer with SAF visited our booth after his presentation on how to be a web savvy florist.


Renato’s seminar was attended by more than fifty florists interested in claiming their place on search engine results. It is apparent that owners are realizing the Internet is the new preferred way for customers to shop and order flowers. Renato relayed the story of a shop owner in Denver, located directly across the street from a large hi-tech company. The shop owner said that almost 30% of his revenue came from the employees of that building, although he had never had a single one of them come inside his shop. Renato expanded on the point by saying that Generation Y (kids these days) are more comfortable online, than on the phone.

Renato outlined some basic ways to improve your website’s appeal to the search engines, pointing out that content in the form of keyword rich text was really more important than “pretty pictures”or flash.

Blogging as well as exposure on social networking sites such as Myspace.com and Facebook.com and even YouTube.com are ways to gain more exposure for a flower shop’s website, according to Renato.

In the end, a shop wants to wrap up as many postions on the natural results as possible. Ways to accomplish this are through listing with online floral directories, such as FlowerShopNetwork.com. For more information on Renato and SAF visit www.safnow.org.

Joe Hays of Flower Shop Network meets member Jenny Thomas of Oak Hill Florist from Scarborough, ME.


Flower Shop Network members Dot and Paul Chenevert of The Green Oak Florist in Hyde Park, New York, talk to Leslie about their new FSN website.


Our neighbor at the show also happens to be the representative for our phone system here at work. We would highly recommend anyone looking to improve communications to contact Kelly Lumpkin of Alternate Access about their TeleVantage system.


A member of our sister site, FGmarket.com (wholesale directory for floral and gift products) , Carroll Hunt, is always good for a laugh and a positive attitude. Carroll offers a delivery product that we personally used back when we had a flower shop. We highly recommend it. Check out their website at SeminoleDeliverySystem.com.


Thank you to the officials of the 2008 Northeast Floral Expo for producing a very productive show. We look forward to seeing all of you again in 2009.