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FSN September Newsletter: Last Chance for Summer Sun!

Summer Sunshine

September means the end of summer, and yet there is still time before temperatures fall into the cool days of autumn. For a few weeks more, summer sunshine will grace us with warm days and cool nights. Before you turn the page to the new season, engage in some fun summer activities. Go camping, play a neighborhood game of kickball and buy yourself or a loved one another arrangement of fabulous summer flowers.

Because that’s how you celebrate the last days of summer, by enjoying the warmth of the summer sun outside and the beauty of summer inside.

[Read more…]

Starting the Right Way with Sweetbriar Floral & Gifts

Jaime Koller first worked in a flower shop over 29 years ago. She was newly married, trying to make ends meet and doing the grunt work, but she loved working with flowers. Even after she left, bought a print shop with her husband and became a success in the printing business, her flower shop experience was one she never forgot.

The Dream Lives On

Red Rover & Yellow DaisySo how did Jaime go from small town print shop mogul to the owner of Sweetbriar Floral & Gifts? It began three to four years ago when the city began expanding and making improvements to the road. Several businesses were bought out and closed up for the construction, and the local flower shop was one of those. It’s owner, Misty, continued her work in the floral industry but at a shop located over 20 minutes away.

Fast forward a few years, and Jamie and her husband decided to sell the print shop and explore other opportunities. After more than 20 years in the printing business they had accomplished everything they set out to accomplish.

They were driving through town looking at real estate when Jamie off-handedly mentioned that somebody should really open a flower shop as one hadn’t been in the area since Misty closed hers down three years previously.

Her husband was well aware of Jaime’s love of flowers and how much she had enjoyed working in that flower shop so many years ago. He immediately started looking for a building to make her dream a reality.

The Pieces Fall Together

Homecoming HarvestThey found a building without any trouble, but Jamie needed more than just a location to get started in the floral business, certainly if she wanted to be successful. After all, Jamie had worked at a flower shop before, but she knew she wasn’t a designer by any means. She was going to need someone with long-time floral experience to compliment her business savvy. And that’s when she reached out to Misty.

“Misty was the key piece of this puzzle,” Jamie says. “Without her, we couldn’t have moved forward.” As it turned out, Misty was tired of her 20 minute commute and was thrilled for the opportunity to work close to home once again. Now with Misty and her 22 years of floral experience on board, it seemed the shop was finally ready. And then one more important opportunity came knocking.

Just as they were putting the finishing touches on everything, Jamie heard that Zurawski’s Floral, a flower shop across town, was closing its doors. The owner was retiring and looking for someone who might be interested in her customer list. Jamie was quick to act. Now, finally, she had the pieces in place to create a successful shop.

A Full-Service Flower Shop

Contemporary AutumnAs of April 1st, the doors of Sweetbriar Floral & Gifts are open and welcoming to anyone with an interest to walk through them. Jamie and her staff are prepared to tackle any project and their excitement is palpable, even over the phone! So if you’re in the Plover, WI area, stop by and say, “Hi.” They’d love to see you. And if you’d like to pick up some beautiful, fresh-cut flowers while you’re there, well, that would be fine too.

August Blog Spotlight: Blossom Flower Shops


 Blossom Flower Shops in White Plains, NY provides this month’s blog spotlight. They were founded in 1925 and became one of the first 100 florists in the United States to be computerized. They began in the Bronx, but after four generations of ownership have expanded beyond that one simple shop. Still, their expansion has been slow and planned so as to maintain personal interest in every order.

And here is the most recent excerpt from their blog:

Blossom Flower Shops – 3 Fun Facts About the August Flower, Gladiolus

Every month has a birthstone associated with it. The same applies for flowers. The birth flower associated with August is the Gladiolus. The botanical name is a nod to Roman Gladiators who fought with swords.

This stately, long, elegant stem is topped with multiple flower blooms. Because of the long, thick stems, the flower is also known as the “sword lily.” Legend has it that when someone gives a gift of a gladiolus, the giver is piercing the recipient’s heart with love.

Other Meanings

In flower language, (and yes, there is a language of flowers,) Gladiolus is considered the Flower of the Gladiators, and it symbolizes character strength, sincerity, and generosity. It also symbolizes “love at first sight.”

Gladiolus is Technically Not a Bulb

Many people mistakenly refer to Gladiolus as a bulb. Although it looks a lot like a bulb, it is actually a corm. Corms are solid objects. When you look at a corm, the exterior part of the solid mass doesn’t have any defining characteristics or layers. If you cut into it, you’ll see something that looks a lot like the inside of a potato – a hard piece of flesh.

Another important distinction between bulbs and corms is that the spring bulbs are planted during the fall, allowing enough time for bulbs to establish roots, which nourish the tiny embryo inside all winter. The National Gardening Association explains that a gladiolus corm isn’t winter hardy in zones that get colder than USDA hardiness zone 7.

Bigger Corms Produce Bigger Plants and More Flowers

If you want taller flower stems and larger flowers, then you need to look for larger corms. To figure out the size of a corm, simply measure the circumference. Gladiolus plants can grow to heights of anywhere between two and six feet, but the typical range is three to four feet. Most stems produce between 12 and 20 flowers, each of which is about the size of a fist.

Gladiolus Aren’t Hardy in Cold Zones

The familiar spring-blooming bulbs like tulips and daffodils and even irises are hardy in cold hardiness zones. Gladiolus bulbs won’t withstand cold winter temperatures, so in cold climates, they are either grown as annuals or lifted from the soil before the first freeze. They are planted in spring – after the danger of frost passes. It is important to loosen the soil to a depth of 15 inches before planting Gladiolus. Add at least four inches of compost or organic matter to the soil after tilling or digging, mixing it in thoroughly. Plant Gladiolus four inches deep, and space corms at least four to six inches apart.

Gladiolus are commonly used in cut flower arrangements. If you can’t find Gladiolus, you can get the bright summery colors in other summer arrangements like Summer Samba or Summer Sunflowers. Brighten any room in your home, or bring some summer cheer to a friend or loved one with summer flowers from Blossom Flower Shops.

I love that they are so focused on providing excellent information to not only potential customers, but anyone needing flower tips. And it’s not just this post. All of their posts are useful for flower lovers everywhere. I would like to see some photos tossed into the mix, but overall they do an excellent job. I most like that they update often. Well done!

June Blog Spotlight: Whistlestop Florist

Blog Header

This month’s blog spotlight comes to us from Whistlestop Florist in East Syracuse, NY. They are a long-established florist, and the landmark building in which they operate has been a florist shop since 1951. It was lovingly renovated in 1993, and over the years this little building has become a destination shop in the Syracuse area. So let’s check out an excerpt from their blog!

Whistlestop Florist Blog

Skaneateles Wedding of Allison and Kevan

Details, Details, Details. That is what I tell Brides. Pick a theme and stick with it. .And if you can’t stay on track, then hire someone to help you.

Allison and Kevan worked with Kate Brown of Lovewell Celebration Design and together they created a standout event.


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Why It Works

There is quite a bit more to this post, and it is full of amazing photos. The post works beautifully because they introduce the event at the top, and then allow the pictures to tell the story for them. There’s no need to elaborate with words because nothing they could say would have more impact for the viewer than the gorgeous visuals. Then, at the end they list all the vendors who’s work appeared in the photos with links to their web pages. This allows their readers to not only know they are a quality florist, but also that these other companies do quality work as well.

Great job, Whistlestop Florist!

Be sure to come back next month and see who our next Blog Spotlight will feature!

June Newsletter: Give Props to Your Pops!


It’s Fathers Day and Dad is ready to be shown the love!

June is the month to celebrate fathers and all they do. It’s an opportunity to show them how grateful we are for every bike they fixed and every toy they put together on Christmas morning. It’s a chance to say, “Thanks, Dad, for always being there when I needed a helping hand.” And what better way to show Dad you love him than a gorgeous arrangement or vibrant plant? So give Dad some heartfelt gratitude this year. Give him flowers.

Happy Fathers Day! [Read more…]

May Blog Spotlight: North Raleigh Florist

For May, we are highlighting North Raleigh Florist in Raleigh, NC. From looking through the history, this florist does a great job of updating their blog regularly, and this is important because it keeps readers engaged. They do a mix of informative and promotional posts, ensuring that their reader gets value from reading.

The post we’re looking at today is talking about the different arrangement done for the Palahmuk Wedding. This particular post relies more on photos to do the talking, and it works well for a florist blog. Without further ado, North Raleigh Florist!

Palahmuk Wedding

Summer Weddings Are Filled With Bright Colors. Check Out These Beautiful Bouquets In Hot Pink From Amanda Palahmuk’s Wedding at Bedford Club House.


Groom and Groomsmen Boutonnieres

A full size rose for the groom and spray roses for the groomsmen are great choices. They are similar but they still have a different look.


Bridal Bouquet

Different Shades of Pink Accent this bouquet that have the gerbers and lilies as its focal point and roses and greens to accent.


Bridesmaid Bouquets

A base of green hydrangea is accented with gerbers and spray roses and is very affordable if you have a lot of bridesmaids.


Bridesmaid Bouquet

Another View of the Bridesmaid Bouquets.



Full view of Bridal Bouquet.

The Power of the Photo

The gorgeous bouquets and boutonnieres portrayed here do plenty to capture the eye and keep the reader interested. The floral industry is very much a visual industry and this blog post works well in making that evident. It also chooses to use original designs and not stock photos. Stock photos are nice, but original designs show off the florist’s talent and lets their readers know exactly what they are capable of achieving.

Come back next month and see who we spotlight next!

May Newsletter: Mothers Day Magnificence


It’s Mothers Day once again. The day we all set aside to say, “Thank You” to the woman who stood by our side and supported us from day one. She picked us up when we needed help, let us do it ourselves when necessary and always looked out for our well-being. She cheered us on during the game, applauded our performance on the stage and swelled with pride at every achievement. She was tough when she had to be, comforting when we needed her to be and loving through it all.

This woman should receive all your love this Mothers Day. And she’d probably also enjoy some lovely flowers. And doesn’t she deserve it? After all, she’s Mom.

Rainbow of RosesUnforgettable BeautyPicturesque Posies

Choose Local for Mother’s Day Flowers Before Time Runs Out!

Mother’s Day is this Sunday, May 11th, and if you have yet to order flowers for your mom, time is running out! But don’t worry, you can still pick up a gorgeous corsage or breath-taking arrangement from your local florist. Just call or come by the shop and they will have everything you need to make your mother’s special day one to remember!

Read more about Choose Local for Mother’s Day Flowers Before Time Runs Out!


April Blog Spotlight: Lavender Hill Florals

This month we are showcasing a wonderful and classic take on the florist blog. The comments under the photos are mine, and I’m only going to use some of the photos here. If you’d like to see the entire post, click below!

Continue reading Blog Spotlight: Lavender Hill Florals

Facebook Friday: April Favorites

We provide a Friday recap of all the wonderful posts and pictures from active florists on our Facebook Page. It’s been so much fun seeing all the completely different designs every day. We hope you enjoy these favorites and continue through to see more from each Friday this month:

Gorgeous piece by Hobby Hill Florist in Sebring, FL
Hobby Hill Florist, Sebring, FL

A contemporary bridal design from Petals in Thyme in Wasaga Beach, ON

Petals in Thyme, Wasaga Beach, ON

A gorgeous sympathy arrangement from BlueShores Flowers & Gifts in Wasaga Beach, ON

BlueShores, Wasaga Beach, ON

Easter fun with Michele's Floral and Gifts in Copperas Cove, TX

Michele’s Floral, Copperas Cove, TX

75th anniversary tree of roses from Mabel Flowers in Mabel, MN

Mabel Flowers, Mabel, MN

A lovely piece from Wilma's Flowers in Jasper, AL

Wilma’s Flowers, Jasper, TN

See all Facebook Recap pictures in these posts:


DIY Pressed Flower Phone Case

We are always on the lookout for new and exciting ways to use flowers, and any time we find an idea that is “outside the box”, we like to highlight it. That’s the case today as we ran across this excellent DIY post on Etsy from author Clare McGibbon detailing how to decorate a phone case with dried and pressed flowers! The process is simple, though not without need for a steady hand. Still, Mrs. McGibbon includes a method for clean-up if you get a little wild with the resin.

Read more about DIY Pressed Flower Phone Case

Best Reasons to Send Flowers in May

#1. Mother’s Day – May 11th – This really is the mother of all flower-sending holidays and that’s because nothing shows love and unconditional affection like fresh-cut flowers. Have your mom’s flowers delivered during the week to her office so she can show them off to her friends. Or have flowers arrive on the weekend to help her enjoy her special day.

#2. Armed Forces Day – May 17th and Memorial Day – May 26th – That’s 2 chances you have this month to show your love for the red, white and blue! Armed Forces Day salutes soldiers currently serving in the military while Memorial Day is set aside to honor those fallen heroes who gave their life in service. Send a beautiful patriotic themed bouquet to a special friend or family member who serves or served their country through military service.

#3. May Birthdays – Have family or friends with a May birthday coming up soon? Show them just how thoughtful you are with a lovely arrangement.

Continue Reading Best Reasons to Send Flowers in May!

FLOWER CARE TIP   Most flowers will last longer under cool conditions. Keep this in mind as we head toward warmer climes!
More Flower Care Tips


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You Might Also Like

Mother’s Day and Flowers: A Time-Honored Tradition Mother’s Day has long been synonymous with flowers. In fact, the tradition of giving carnations, and then eventually wearing them as corsages, began all the way back at the inception of the American version of the holiday. Why? Well, carnations were the favorite flower of founder Anna Jarvis’ mother. Anna Jarvis arrived at the first Mother’s Day celebration in 1908 with 500 of these gorgeous flowers!

April Flower Spotlight: Lily When thinking about which flower to spotlight for April, there could only ever be one choice. Which flower is most synonymous with April? Like Valentine’s Day is to the rose so Easter is to the Lily.

5 Heartfelt Mother’s Day Card Messages This Mother’s Day, as your mom receives the flowers you had delivered to her from your local florist, (because you are buying your mom flowers, right? Right?) you want the card to say something special, something that lets her know exactly what she means to you. Here are 5 card messages sure to brighten her day and convey your love.

Forget Mom On Mother’s Day? It’s Never Too Late To Send Mom Flowers! If you somehow let Mother’s Day pass you by without sending Mom anything special, don’t fret — it’s never too late to send Mom flowers!

Help make Flower Shop Network‘s monthly newsletter even better! Got questions? Have an idea for a story? With your help, we can make the FSN newsletter just what you want and need. You can drop us a note in the comment section on the blog or email us at social@flowershopnetwork.com. We can’t wait to hear from you!

Blog Spotlight: Central Square Florist

February Blog Spotlight

It’s the monthly blog spotlight, and we’re back with yet another content-rich blog for you! We scour the internet every month to find a florist blog that provides both good content and valuable ideas. This week we’d like to introduce David Levine of Central Square Florist in Cambridge, MA. Here’s a very informative post to wet your whistle.


Whether you are hosting a celebration or visiting as a guest this holiday season, make it beautiful with flowers. Let us help you find ideas for how to create the perfect holiday interior with our DIY Tablescape recommendations. This is the final of our four tablescapes we will be featuring this month, the Rustic Tablescape.


To create this table, you will need:

  • A beautiful centerpiece
  • Baby’s Breath
  • Evergreen Branches
  • Willow Branches
  • Burlap fabric
  • White tulle fabric
  • Twine
  • Mini candy canes
  • Strands of mini white lights
  • Candles
  • Scissors

Bringing the snow and evergreens inside will make your house feel like a rustic cabin in the woods. We use tulle and burlap to emulate these textures and lights to create a dreamy landscape that will help your guests get into the winter spirit. If you are not setting your table this holiday, you can bring a host gifts that will fit with the decor.

 holiday-2 holiday-5

To make the table runner, we took a long piece of burlap, roughly 1.5′ wide and cut it to fit our table lengthwise. We lined the sides of the burlap with tulle and used twine scissors to create a scalloped look along the edges. We used a variety of candles to add drama and richness to the setting. Wrapping the candles in fresh evergreens helps make them pop off of the table. Down the center of the table, we placed a gorgeous centerpiece which uses a variety of fresh flowers mixed with evergreens, willow branches, and wood to compliment the tablescape perfectly.

holiday-1 holiday-3

Using twine to tie the napkins, we placed a sprig of evergreens, a sprig of Baby’s Breath, and two mini candy canes. The evergreens add a touch of green, the Baby’s Breath compliment the tulle and add a feminine note, while the candy canes add a punch of color and whimsy.

Central Square’s Golden Holiday Centerpiece would be the perfect arrangement to accompany this rustic tablescape. Check out our selection of hand picked holiday flowers and gifts to find the perfect centerpiece for your table or a beautiful arrangement to present to the host.

Don’t forget to enter our Pin to Win Holiday Contest and follow us on Pinterest.

Also see our holiday video, which features this tablescape!

Big on DIY

What an excellent example of a DIY post! It was both informative and entertaining, and I especially enjoyed the video. But that’s not all David has to offer on his blog. He also ran a Valentine’s Day contest and posted some gift ideas for those still looking for the perfect item for their significant other.

If you’re in the Cambridge, MA area, you definitely need to see what Central Square Florist has to offer. But even if you’re not, you can still get some excellent and useful information!

Are you a florist with a blog that you’d like to see featured? Leave us your information in the comments below!

Stephanie Devine Runner-Up in Canadian Florist Inspired Design Bridal Bouquet Contest

Stephannie Devine is the newest designer at College Park Flowers. She has been working at the shop the last five years but until recently only in a part time capacity. Why was her time limited? Because when she started, she was still in high school.


Stephannie worked during the summer and through the year as part of a co-op placement. (For the non-Canadians among us, that’s a work program where you receive high school credit for dipping your toes into your chosen career. How cool is that?) But although her experience has been short, she was excited for the opportunity to show off her design skills in the Canadian Florist Inspired Design Bridal Bouquet Contest.

The Design Contest

Held at this year’s Canadian Florist Business Forum in Toronto, Canada, the design contest allowed contestants to bring a finished product without restricting the materials they could use. Stephannie was a bit hesitant to compete at first, but some heartfelt encouragement from shop owner Anne Cao and manager Carys Cao bolstered her confidence.

Because of the last minute decision to enter the contest, Stephannie didn’t have time to order anything special for the competition. She instead used flowers the shop had readily available. In her talented hands, it was more than enough. Stephannie designed and created her bouquet using orchids, eryngium and carnations. The resulting arrangement speaks for itself. Beautiful job, Stephannie.


Looking Ahead

Please join us in congratulating Stephannie on her second place finish. FSN is excited for what the future holds for Stephannie and the floral industry as a whole. If this talented young designer is any indication, the next generation of florists are going to take the industry to new heights.


Lasting Florals in Vogue!

Lasting Florals Head Piece

If you’ve ever wondered how to get your work into Vogue magazine, Deborah Mooney’s path is probably an accurate, if difficult to emulate, blueprint. In essence: be talented, work with talented people and have a heaping helping of good luck!

The Value of Hard Work and Reputation

Deborah wasn’t trying to get into Vogue. Rather she did what every local florist does every day, accept an order and do her best to make it amazing. It’s that “everyday” quality that makes this story so wonderful. It’s a tale of hard work, of taking advantage of opportunities and striving to make the most of them. It’s about a talented local florist whose toil through the years earned her the respect of her community and a simple request that led to a most unexpected honor.

Answering the Call

Deborah’s work speaks for itself. She’s been operating locally in Midlothian, VA, since 2001, specializing in weddings and special events and working an average of 30+ weddings a year. And when local make-up artist Lulu Schwall put out a request for a local florist to help with a photo shoot, Deborah jumped at the opportunity.

Lulu put Deborah in contact with photographer Jyoti Sackett who requested three unique pieces she could pose together with her models. After getting the details, Deborah went to work. Once they were ready to go, Deborah shipped them out and went on with her day, never giving the project a second thought. Why would she? After all, she had been given no information to indicate the project had such potential. Quality work is business as usual at Lasting Florals.

A Pleasant Surprise

Time passed and Deborah had largely forgotten about the three pieces she’d designed. She had other projects to occupy her time and talents. Weddings, holidays and social events all conspired to keep her plenty busy.

And then it happened.

Out of the blue, Deborah was contacted by Jyoti Sackett who informed her that one of the photos featuring the headpiece she’d designed had been selected to appear in Vogue magazine. To say the least, she was shocked and very excited!

Deborah has done impressive work in the Midlothian area, and because of her dedication to her craft she received a once-in-a-lifetime opportunity to have her work shared with the world. It’s this kind of work ethic that embodies and defines not only Deborah but all local florists. Congratulations to Deborah Mooney and everyone at Lasting Florals. We are proud to have you as members of Flower Shop Network.