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Have You Set Up Your Preferred Florist List?

Did you know, if you are one of our great FSN members (woo!), you can save your favorite florists friends into your own network of preferred florists. You can save your favorite quality shops in places you frequently send orders too, or even your Facebook florist friends. Sure you might rarely send flowers to them, but at least they’re there just in case!

Building your network of preferred florists is easy with the Preferred Florist Program, a free tool for all FSN members.  [Read more…]

FSN Holiday Email Campaigns

sample valentine's day holiday emailFlower Shop Network is proud to announce the formal launch of our Holiday Email Campaigns program. The holiday email program has actually been in beta since October of 2005. The program experienced tremendous success during beta testing and thoroughly increased traffic to FSN member sites. As a result of that early success, Flower Shop Network is has campaigns scheduled throughout the remainder of 2006.

This is how it works: Before each major floral holiday, Flower Shop Network sends holiday-themed email messages to subscribers, showcasing current featured holiday arrangements.

This helps the local florist by reminding consumers:

that flowers are great last-minute gift ideas for any occasion.

how easy it is to send flowers to someone almost anywhere.

to order their flowers direct from a real, local florist or flower shop.

Flower Shop Network never competes against you by taking orders from your customers. All consumer orders phoned directly to your shop, as well as consumer web orders placed on your FSN Website and sent to you via FSN Relay, represent more flower orders coming into your shop at 100%.

Direct consumer orders are more profitable for your business, and you also receive valuable consumer information that allows you to market to your customers for profitable, repeat business.

valentine's day holiday email sampleFSN Member Florists can also utilize FSN Holiday Email Announcements as a marketing piece that is easy to forward to their own customer address book or database right before the holiday. Please review our terms of use before modifying the email announcements and contact us if you have any questions about forwarding these messages on to your customers.

Click here to view samples of the FSN Holiday Email Announcements, another way that FSN is bringing more and more profitable consumer orders directly to your shop.

The holiday email campaigns are just another valuable service provided to the member florists of Flower Shop Network.

Keep an eye on this news section and the Florists Only section of our site for the latest information about new features and programs provided by Flower Shop Network.