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Passing on the Passion: Gardening and Grandparents

Jean Walker’s life is narrated by loving and trusted voices from her past. “Always plant potatoes on Good Friday,” Grandma whispers as Jean opens a sack of seed potatoes. “And don’t forget to plant marigolds around the vegetables, they keep the bugs away.” As Jean reaches for the roses, Grandpa reminds her, “Don’t forget the cow pie, Jean. For roses, a good ole cow pie is just about the best fertilizer you can have.”

Of course Grandma and Grandpa are gone, the voices in Jean’s ears merely the echoes of a sweet memory, but the spirit of their love continues. They inspire Jean’s planting decisions and provide guidance in her work. Because two people shared their heartfelt love of growing things with a curious young girl, Jean is able to offer them a living legacy with every seed she plants.

The Greenhouse

And planting seeds is a large part of what Jean does! She is the proud owner of Walker’s Floral and Greenhouse, a full-time florist shop and seasonal greenhouse. Because her grandparents taught her from a young age the best way to plant and grow a garden, she’s been able to make the business work by following their example. This affords her a unique advantage in her area as she is not only a successful florist, but also a provider and wholesale distributor of naturally grown flowers!

Running a greenhouse is challenging work, but Jean enjoys putting in the time. It’s due to the most powerful emotion we know, love. She harbors a simple love of all things natural, of nurturing a fragile sprout into a strong and vibrant plant and of spending time with her beloved grandparents in the only way left to her, reliving their memory while engaging in the work they taught her.

The Shop

Jean also has a driving passion for her floral business! For her, there’s nothing like walking up to someone’s door and seeing the smile a beautiful arrangement elicits, or noticing the light in a bride’s eyes the first time she holds her perfectly arranged bouquet. It’s those little moments that let her know she is doing a good job and spreading some joy along the way.

And yet, as fulfilling as those moments are, when the greenhouse is closed Jean harbors a desire to get back to digging in the dirt. It’s not the feel of grit under her fingernails or the loamy smell of fresh-turned earth, though those are enjoyable in their own right, it is a desire to spend time with the loved ones she has lost. Every spring their voices surround her, enveloping her like a warm and comforting blanket. They come to help make the plants grow strong and vibrant and fill her heart with warm memories. They may no longer draw breath, but as long as Jean lives, their voices won’t be silenced.

Iowa Florists Convention: You Are Cordially Invited…

Iowa Florists Association

You and your entourage have been cordially invited by the Iowa Florists Association to attend their 107th annual convention — Designing With The Stars! The event takes place September 17th, 18th & 19th at the Iowa Speedway in Newton, IA

Pamper yourselves with a weekend of opulence and beauty as you watch industry stars. Experience the latest in trends, colors, and styles for the new season as you stroll along Vendor Industry Boulevard. The top agents in the area all eager to help you achieve success and rise to the top with award winning products and services. Enhance your shop with fresh flowers and more at the IFA Scholarship Auction. Secure the industries future with your generous contributions to the Marcia Goodman Scholarship Fund.

There’s plenty of great things to do at the 2010 Iowa Florists Association Convention:

  • Hands-on Floral Design Classes
  • Presentations from top floral industry designers!
  • The “Iowa Premier Cup” Competition
  • A “Designing With The Stars” Floral Design Competition (Very interesting!)
  • Trade Show Shopping
  • Flower Auction – Proceeds going to the Marcia Goodman Scholarship Fund
  • FOOD!
  • Plus so much more!

Iowa Florists Brave Storms and Floods

The effects of the horrible floods that have recently affected Iowa are being felt nationwide. Iowa florists, though exhibiting a tenacious resilience, are facing a major challenge as many flower shops are under as much as ten feet of water.

According to a recent online article from the Society of American Florists, Flower Shop Network member Todd Krieger is among the florists in Iowa who were struck by the recent floods and storms. Krieger’s Greenhouses & Floral in Mason City spent more than 36 hours under 2 feet of water causing Mr. Krieger to close for five days. The damage is still present and remains a daily reminder of the struggle that many Iowa residents are facing in the coming months.

Flower Shop Network member florists in Cedar Rapids are also experiencing difficulties due to flooding. Al Pierson of Pierson’s Flower Shop has been removed from the main location of his shop and operating out of a second location on higher ground. Sally Stejskal of Stejskal Florists, Inc. escaped the flooding by a mere one-half mile. Ms. Stejskal, who has compassionately taken in an employee whose family was affected by flooding, is also feeling the pangs of witnessing her local community in disarray.

Flower Shop Network would like to extend our sympathy and support to these and other Midwestern florists affected by the tragic storms and floods. The endurance and vigilant spirits of these incredible survivors is truly inspirational to us all. For more information about disaster relief and learn how to help flood survivors visit the American Red Cross or the Federal Emergency Management Agency (FEMA).