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FSN and Rick Rivers at the Ozark Florist Association Convention

The Ozark Florist Association held their annual convention on the 13th, 14th, and 15th of September. FSN was there to take part in the festivities and cheer on Rick Rivers as he gave his presentation titled “Marketing in Today’s Climate”. Here are a few photos of what we saw!

Rick Rivers Stacie from Springfield, MO

Here is Rick Rivers posing in front of the Flower Shop Network standee with Stacie from Springfield, MO.

Slide from Rick Rivers show

Here is the top slide from Rick’s slide show. The two images to either side of the Flower Shop Network photo are the covers of the two books that Rick has written on these subjects, Blooming at the Top and No Fishing in My Pond!

Rick Rivers Talking to Crowd

Rick talking to the crowd.


A beautiful arrangement designed for the FSN booth! A big thanks to Kay Schlaefli with Expressions Flowers in Fort Smith, AR! Great job!

If you didn’t make the Ozark Florist Association Convention this year, you can always start planning for next! Thanks for reading and I hope you enjoyed the photos!

Marketing Ideas From The Top At Tennessee State Florists Convention

At the Tennessee State Florist Convention, FSN had the great chance to interview two great marketers in the floral industry, Rick Rivers and Ryan Freeman. They give us ideas on how to expand our ‘ponds’ or online customer base. Also ideas on promoting your shop both on and offline.

Rick encourages florists to build a pond around their customer pool and keep those customers for yourself. You can’t let your competitors fish your pond out! To build this pond, florists can use a multitude of service platforms like social networks, reminder services, great customer service, and staying in touch all year long.

Ryan recommends having your own website, and promote this through other platforms. You can’t put all of your resources into a third party site, like Facebook, because you never know how things are going to change. Use services on and offline to promote your website.