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Have You Claimed Your Bing Listing?

Bing Getting Started

It’s very important to make sure all of your information is correct and consistent across all web profiles and listings. If you have not claimed your Bing listing, what are you waiting for?

Claiming your Bing Local listing is another of the FREE services that you can use to make your shop’s presence known and control the information that search engines see about your flower shop. It’s as simple as that. Actually, FSN has made it even easier for florists. We have a Checklist for Claiming Your Bing Listing you can print out to keep the information you provide for your own records. We have also recently updated (just yesterday!) our Complete Guide to Claiming Your Bing Listing that will walk you through, as a florist, with examples and screen shots.

FSN is committed to helping florists promote themselves and their businesses, both on and off the web.

Easy Ways To Increase SEO For Your Flower Shop’s Website

We’ve all heard about it, SEO this, SEO that.. but what is SEO?

SEO means Search Engine Optimization, or optimizing your flower shop’s website to best be found in search engines, like Google, Bing or Yahoo Search. Now, this may seem like a daunting task, but it’s really quite easy to get started and I bet you’ve already done more for SEO than you realize!

First off, I know local florists are not web developers, and most use a hosting service with ecommerce store templates, which is great! Most developers include basic SEO into their sites, especially on the backend and in the code of their templates.

For this post, we are going to look at basic SEO strategies on the front end of your website, which is something any florist can do without having to call up their webmaster every 5 minutes. I want this post to be helpful for all levels of users, so I won’t go into meta tags and code speak this time.

Learn what keywords are and how to use them

What are keywords? Keywords are those words or phrases you type into search boxes to find what you are looking for on the web.

If you want to find pictures of rose arrangements, what would you most likely put into a search box? “pictures of roses, rose pictures, rose photos, rose arrangements” … the list can go on and on. Those words and phrases are all keywords. All of those are going to get you to web pages with pictures of roses.


Will searching for “photos of rose arrangements” get you to that website’s home page? Probably not. Remember this: not everyone who comes to your website lands on the home page.

Think of all of the pages on your website as their own little landing pages. If you were to look at each page individually and ask, “What would I have to type in a search box to get to this page?” Those words are your keywords. Now, before you go adding the keyword “photos of rose arrangements” 200 times on your page, remember this: search engines are very smart and can somehow tell if you do add “fluff” on your pages and will sometimes penalize for it. Just write your page copy naturally and with your customers in mind, they ultimately are your actual readers… not the search engines.

For SEO, your pages should have at least: [Read more…]

Florists and SEO: Tips For Flower Shop Network Websites

Do you ever ask yourself “What is SEO”? You’ve heard the term, but you don’t understand what it means. SEO is an acronym for Search Engine Optimization. Of course this really doesn’t explain what it is or how it relates to you.

According to Wikipedia, “Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. Usually, the earlier a site is presented in the search results, or the higher it “ranks,” the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.”

According to Jill Whalen of High Rankings ( an expert in SEO) the definition is “Search Engine Optimization – Making a website be the best it can be for the search engines as well as the site visitors.”

I tend to prefer the second definition. There are many techniques and components involved in SEO and this article by no means is the end all, be all of Search Engine Optimization. There are many reputable sources available that can give you in depth SEO information: High Rankings, Seomoz or Search Engine Land. It is however, an introduction and explanation of what Flower Shop Network does for its websites and what you can do to further the SEO that has been applied to all FSN websites. There are no shortcuts or magic bullets in SEO.

How Flower Shop Network Has Applied SEO To Your FSN Website
The search engines consider many components when determining the value and relevance of a page. The meta title, meta description, keywords and content are a few of the things that the search engines look for when ranking your website pages. Flower Shop Network applies several SEO techniques to each FSN website. We do keyword research to determine the words consumers use when searching for products. We write unique content for each page using the keywords. These keywords help the search engines determine what your page is about. Flower Shop Network also includes a unique meta title and meta description for each page. With this and other information, the search engines can then rank your pages in the organic results.

Examples of SEO Techniques

At the bottom of the Christmas page you will see the following content:
A Christmas gift of flowers from ADAMS FLORIST in Paragould, AR is sure to make any Christmas or Holiday celebration ‘merry and bright’! Along with our premium fresh flower choices, we offer decorative Christmas trees, Christmas gift items, and Christmas cards. Shop early for our best selection of beautiful holiday poinsettia plants with unique colors and sizes available.
Choose an eye-catching Christmas centerpiece, contemporary winter vase design, or a charming holiday basket of fragrant Christmas flowers and evergreens. Call ADAMS FLORIST in Paragould, Arkansas (AR) directly or send Christmas gifts of flowers online, along with your warmest holiday wishes for Christmas, December 25th.

The meta title for this page:
Christmas Flowers from ADAMS FLORIST – your local Paragould, AR Florist

The meta description for this page:
Christmas Flowers from ADAMS FLORIST – your local Paragould, AR Florist & Flower Shop. Order Christmas Flowers directly from ADAMS FLORIST – your local Paragould, AR florist and flower shop to save time and money.

The keywords for this page:
ADAMS FLORIST, ADAMS FLORIST Christmas flowers, ADAMS FLORIST Christmas flowers florist, ADAMS FLORIST Christmas flowers flower shop, Paragould AR Christmas flowers, Paragould AR Christmas flowers florist, Paragould AR Christmas flowers flower shop, Paragould Christmas flowers, Paragould Christmas flowers florist, Paragould Christmas flowers flower shop, AR Christmas flowers, AR Christmas flowers flowers, AR Christmas flowers florist, AR Christmas flowers flower shop, Paragould, AR, Paragould AR, Christmas flowers flowers, Christmas flowers, Christmas flowers florist, Christmas flowers flower shop

As you can see, Flower Shop Network has taken the time to create search engine friendly meta information and content for all of your website pages. You don’t have to do anything else.

However, the new customization feature on the FSN websites gives you the opportunity to enhance the SEO that we have already done for you. Content and relevancy are important elements to the search engines. Who knows your products and your customers better than you? Who can describe to your customers the benefit your product will give them better than you? Who can appeal to their emotional level better than you? You can create unique content based on your specific location and customer base which will make your pages. Search engines favor unique content that is relevant to visitors searching for products. You can compose a few paragraphs to replace or add to the content already on the page thus creating very unique content.

Unique Content Do:
Achieve the elegance of the Berry-Hill house from the Paragould Holiday Home Tour with your own Christmas decoration from Adams Florist. Choose from the spectacular selection of Christmas wreaths, holiday arrangements and centerpieces for your table. Christmas gift giving is easy when you send a poinsettia, fresh flower arrangement or fruit basket from Adams Florist. Red poinsettias are a traditional Christmas favorite and always a welcome gift. Put a twist on your Christmas celebration with one of Adams Florist’s purple novelty poinsettias.
Adams Florist wishes everyone in Paragould Arkansas a merry Christmas and a happy holiday.

Unique Content Don’t:
Christmas flowers, buy Christmas flowers, Poinsettias,wreaths,flowers,send flowers,red poinsettias,poinsettias,white poinsettias,Christmas flower arrangement (or worse) flowers, flower, flowers, flower, flowers.

The difference is the search engines have the ability to detect strings of incoherent words and will eventually penalize this type of content. Not only will the search engines prefer the good example but so will your customers. The good example gives them a reason to buy from you. This type of content achieves two purposes: it provides the search engines with a reason to see your page as relevant and unique and it gives you a way to promote your products to the customers.

Optimizing Your Product Descriptions
With the consumer in mind, Flower Shop Network has provided a search engine friendly product description for every standard product on the website. Now that you have the option of loading your own arrangements, you will need a product description for each one of them. You will use the same basic SEO principles for the product as you did for the page. Create a search engine friendly product description based on words that site visitors would use to search for your product.
Incorporate your keywords into your page description using terms your customers would use.

Product Description Do:
Ignite passion with the Red Hot Love Bouquet. These ruby red roses will set her heart a glow this Valentine’s Day. Sending flowers is an elegant way to show your love. But, this romantic bouquet presented in a keepsake crystal vase will remind her of your passion for years to come.

Product Description Don’t
Red Hot Love Bouquet for Valentine’s Day. Send Flowers on Valentine’s Day. Order Flower Valentine’s Day.

Above all write your copy for the consumer coming to your site and not just for the search engines. If you write beneficial keyword rich content that appeals to the consumer, you will create copy that others will potential share. People sharing your content can result in links to your page which is a component of what the search engines look for when ranking your page. Hopefully with these SEO tips you can easily and effectively take part in optimizing your site for the search engines.

FlowerShopNetwork.com And The Cutting Edge Of Search Engine Technology

Brock and Loranne Atwill owners of Flower Shop Network recently attended the SMX Advanced Expo in Seattle, Washington, hosted by Danny Sullivan, an expert in the SEO field.

While attending the conference, they attended seminars concerning search engine optimization techniques, strategies and technology. In addition to seminars and training, they networked with many SEO industry peers. Highlights of the conference were sessions with Google’s Matt Cutts as well as panel discussions with industry leaders from Yahoo, Microsoft, SEOmoz and Netconcepts as well as many others. Brock and Loranne feel it is important to stay abreast of the ever changing climate in which we must compete and do business on the internet. This is just one of the ways FlowerShopNetwork.com stays on the cutting edge of search engine technology to ensure their retail florists members have the best visibility possible on the internet.

Brock and Loranne of FlowerShopNetwork At SMX Advanced