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Businesses all social media platforms. From Facebook to Instagram, each one carries a different audience that can become a potential customer. Twitter, being one of the top social media platforms, is one that has many florists confused at how to exactly use in their marketing strategy. Here are some ways to make it work for your business.
Twitter+ You
What makes Twitter so interesting is its constant stream of news and posts that are constantly updated throughout the day. While you may post on your Facebook page about three times a week, on Twitter you can post several times a day. Not just that, you can re-post easily from customers, fellow florists, and others you follow–which grows your viewership.
Twit Pics
Pictures are definitely on the forefront of social media. With Twitter, any picture you post definitely stands out amongst the statuses and links in a feed. This can definitely be paired up with your Instagram strategy too!
Specials
Thinking of quick specials? Do a flower power hour where you offer a special discount for only 3 hours (or more!). Just have customers retweet your post and they get to use the discount!
Don’t hesitate to use different social media platforms to get your business’ name out there! Check back with the Bloomin’ Blog for more great marketing ideas!
After watching the Best Practices in Social Media discussion from SAF’s Growth Solution’s Conference, I realized how few florists are actually using Twitter, but also how many have complete misconceptions of what Twitter really is. 
