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Last Minute Valentine’s Day Marketing Tips

Valentine’s Day is around the corner and the flower shop frenzy has already begun. As we get closer to the holiday, we wanted to offer some last minute, quick marketing tips that can help boost those sales!

Social Media Special
Offer a special on your social media. Have customers like you and share it with their friends. Have them pull it up on their phones and show it when they make their purchase. This is a great way to add likes to your Facebook page!

Team Up
Located next to a bakery? Have a friend who owns a business? Team up and recommend each other to customers! Tell your customers to get some cupcakes as a finishing touch with their Valentine’s Day arrangement and have the other business recommend you as well. You can share the business and build a great new connection.

Donate a Bouquet
Put together an arrangement and donate it to a nearby bank or hotel. Say it’s for their lobby for free if you can leave some business cards as well. When customers cash their check or check-in to their hotel, the Valentine’s Day arrangement will spark their memory and soon enough they will be ordering from your shop!

Try one of these tips or all and check back with the Bloomin’ Blog for more great ideas!

The 14 Days of Love – Marketing for Valentine’s Day

Florists, Valentines Day is less than a month away. If you haven’t turned your attention to Valentines Day, it’s time to start now! This could be your biggest year yet! Here we’ve composed 14 great ideas for the 14 Days in February. You can do them all, or pick and choose your favorites. If you have even more ideas, let us know in the comments below!

Valentines Day Marketing TipsDay 1. Tell your customers you love them.

Use your promotional outlets, blogging, social media, etc, to tell your customers what they mean to you. Create a special email or graphic; maybe give away coupons. This day is all about showing love to your loyal customers.

Day 2. Day of love contest

Give away an inexpensive, but desirable product in a quick and easy contest. It may be as simple as asking “I love my sweetheart so much because ____” on Twitter and giving away a prize for the best answer.

Day 3. Decorate, and decorate again.

Your front window should scream, “VALENTINE’S DAY,” but don’t stop there! Stick cut out hearts and doilies all over your walls and windows. Use red, white and pink ribbon to decorate your house plants, gift items and anything else. Catch love fever and go crazy!

Day 4. Send Valentines

Collect Valentine’s Day cards to be taken to local hospitals, nursing homes or even sent to soldiers. Advertise to your community via press release in radio, newspaper and even your own online promotional outlets.

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Sell Those Add Ons at Valentine’s Day!

Valentines Day BalloonAs I have been visiting flower shops over the past weeks I have been reminding them, as part of my training process, to sell more add-ons at Valentine’s Day. Why? For two reasons:

1. Customers want them – Just look at how many more balloons, candy etc are sold over your website vs. in-store. The website simply gives EVERY customer the chance to buy extras. When selling in the store, we forget or become to lazy to mention the extras.

2. It’s a small easy sale. The customer just spent $50 on flowers so a $5 balloon is just 1/10 of the total, and easy for any customer to justify in an instant.

How do you make selling extras a priority?

The easiest approach is to streamline your language…
“As a finishing touch, we can attach an I LOVE YOU balloon to your roses for just $5!”

The worst the customer can say is NO, the best, YES!

Finally, be consistent – offer a finishing touch to every customer!

Try it, it works!


Tim Huckabee AIFSE of FloralStrategies.com. Tim has been in the floral business since 1997 and runs an on-site customer service and sales training program exclusive to our industry.

Are you looking for more helpful sales strategies? Tim has a SuperSalesSkills Webinars chalked full of helpful sales tips and strategies. Flower Shop Network members can attend these webinars at a special discounted rate.  For more information check out SuperSalesSkills Webinars (promotion code included).

10 Great Valentines Day Marketing Tips

Valentines Day Marketing Tips1. Start Now

Sure it’s a whole month away, but it’s never too early to start your Valentines Day strategy. (Plus, planning ahead will ease some of the stress!) Also start reminding your customers Valentines day is coming up with social media, direct mailers, email campaigns, or whatever you find works best in your area.

2. Segregation

Valentines Day is all about romance and buying for your significant other. If possible, segregate your marketing plans for guys and gals and promote products along those lines. For women, promote more manly gifts like gift baskets, gifts for men and sleek floral designs. And for men, use the traditional red, pink and girly designs, along with fruit baskets and chocolates.

3. Contests

Host or sponsor a Valentines Day Contest. You can partner with local radio stations or other businesses to make it even bigger! Try a scavenger hunt, or a contest through Facebook. Ask your fans to submit their most romantic date stories or Valentines Day memory. Reward your favorite with a free bouquet.

4. Don’t Forget The Singles

Create and promote a ‘Pamper Yourself’ gift basket for the singles out there. Valentines Day is all about love, and why not love your self a little.

5. Celebrate Love

Celebrate love for love’s sake! Love for pets, sports, kids, parents, grandparents, everyone! Promote gift baskets and bouquets for all!

6. Find A Partner

Partner with local businesses to promote your shop. Get with a popular local restaurant and include dinner-for-two gift certificates in your gift baskets, then display one at the restaurant. You can do the same with movie theaters, boutiques, and many other business.. but remember, keep it local!

7. Valentine VIPS

Show some love to your Valentine VIPs. Pick your top 5 customers and send them something to show you care. Offer a special just for them, and make it good, these are your best customers! Also make it redeemable at any time, not just for Valentines day.

8. Be Mine On A Dime

Create small corsages to hand out to businesses around your shop. Attach a card that says “Just a little taste, come in today and save 15% on the rest of this arrangement.” They can wear them all day and if customers ask about it, they will suggest your shop!

9. Marketing Materials

Create a sense of urgency for getting things done now with your marketing materials. Make sure to state when the very last time to order for delivery will be. If possible, include customer testimonials in your marketing material.

10. Last Minute Shoppers

Make sure to have ready-to-carry options ready on Valentines Day. Promote these through social media during the week and on the day of for last minute Valentines Day shoppers to come into your store.