Winnipeg Florist Logo

Logos fascinate me.  In fact, I believe every flower shop should have one.  Why? They define your image.  They let customers know who created the beautiful arrangement and who delivered it.  An effective logo solidifies company branding when used  as part of a marketing strategy. McDonalds knew this when they came up with the Golden Arches.  Do you think they would have been as successful without a logo?

Although there are several Winnipeg Florists, Dragonfly Flowers On McPhillips has a new logo that caught my eye.  I think they have created a logo that will speak to their customers the way the McDonalds logo did. The logo may seem uncomplicated and simple on the surface.  However it is evident that a deep and ingenious thought process went into the creation of this flower shop logo.

For example, the colors they chose convey a very important message.  Dark purple represents riches and nobility while lighter purple shades denote a delicate spirituality of romance.  With these colors, they convey a message that they create flower designs that run the gamut from luxurious granduer to delicate romance.  Color isn’t the only ingenious component.  The inverted dragonfly is fantastic as a symbol for both a dragonfly and a flower while it ties into the letters of their name.  This logo will definitely leave a strong brand impression, which is why it blew me away.  Simple yet extremely effective.

As I understand, Buffie and Duane at Dragonfly included this logo on all of their Valentines Day Orders.  What a great idea.  Now the people who received V-Day arrangements will have Dragonfly Flowers imprinted in their memories.  This should help when they in turn need to send flowers.  I’m sure in the future, the dragonfly flowers vans, stationary, banners, and flower arrangement enclosure cards will all display this superb logo.

So my hat’s off to Dragonfly Flowers On McPhillips For an impressive logo.