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FSN Visits the Georgia State Convention!

FSN booth

Flower Shop Network made their presence known at the Georgia State Convention held in Atlanta, GA, at the Marriott Century Center Hotel February 28 – March 2nd! It was a fabulous weekend with lots of vendors and some excellent presentations. And who didn’t love the President’s Ball, the Burton’s Cup or the Chopped Competition? With all of the events available, there was something there for everyone!

We had a great time with the crowds and enjoyed seeing old friends while making a few new ones. Thank you to the Georgia State Florist Association for having us out. We’ll see you next year!

FSN and Rick Rivers at the Ozark Florist Association Convention

The Ozark Florist Association held their annual convention on the 13th, 14th, and 15th of September. FSN was there to take part in the festivities and cheer on Rick Rivers as he gave his presentation titled “Marketing in Today’s Climate”. Here are a few photos of what we saw!

Rick Rivers Stacie from Springfield, MO

Here is Rick Rivers posing in front of the Flower Shop Network standee with Stacie from Springfield, MO.

Slide from Rick Rivers show

Here is the top slide from Rick’s slide show. The two images to either side of the Flower Shop Network photo are the covers of the two books that Rick has written on these subjects, Blooming at the Top and No Fishing in My Pond!

Rick Rivers Talking to Crowd

Rick talking to the crowd.


A beautiful arrangement designed for the FSN booth! A big thanks to Kay Schlaefli with Expressions Flowers in Fort Smith, AR! Great job!

If you didn’t make the Ozark Florist Association Convention this year, you can always start planning for next! Thanks for reading and I hope you enjoyed the photos!

FSN at the Society of American Florists Convention 2013!

If you didn’t make it to Phoenix, AZ this September, you missed out on an amazing, informative weekend full of conferences, fun and some serious floral beauty! Flower Shop Network was there in force and we’ve got some excellent photos to show you. So sit back, relax and enjoy the show!

The Booth

Here is a photo of the FSN booth. As usual, our setup crew did a great job! But enough with the same old, same old. Let’s take a look at some of the cool stuff!

Outstanding Varieties Exhibition

Take a look at these excellent varieties from the Outstanding Varieties Exhibition! That is some fantastic work!

Outstanding Varieties Exhibition2

Here’s a close-up of a gorgeous variety. I can definitely see why it’s a blue ribbon winner!

Outstanding Varieties Exhibition1

Another blue ribbon winner. Just gorgeous. But wait, where are the people?

Brock and Loranne at SAF

It’s Brock and Loranne, the owners of FSN! They look very happy attending the Stars of the Industry Awards Reception & Dinner. Judging from the food on those plates, I think I see where all the good cheer is originating! That looks delicious!

Cindy and Bobby at SAF

This is Cindy, our VP of Sales and her husband Bobby. The dinner is making smiles all around!

SAF Awards Dinner

Here’s a nice overview of the room. It should come as no surprise, but there are some lovely florals adorning this banquet! I love seeing florists putting their decorating skills to use! Speaking of florists and skills, I saw a few items that gave floral dresses a WHOLE new meaning!

Floral Dress

A gorgeous interpretation. These dress/flower mixes are amazing!

Floral Dress4

This one is so elegant. Is it just me, or does anyone else feel this is reminiscent of the recent movie Black Swan with Natalie Portman?

Floral Dress1

It looks like the forest draped itself around this mannequin! I can’t help but think of Shakespeare’s “A Midsummer Night’s Dream”.

Floral Dress3

What is this, Hawaii? Let’s go to a Luau!! Fun and beautiful all at once! Speaking of Hawaii, what does that state and Phoenix, AZ have in common? Beautiful weather and golf courses!

SAF Convention 006

Here’s Brock standing beside the hole sponsored by FSN! Looking good!

SAF Convention 012


Golf Ball

Umm … looks like someone’s in the rough. Oops. We here at Flower Shop Network accept no responsibility for the user’s ability to play the game. We just think our logo makes a snappy decoration.

I hope you enjoyed this photo recap of the SAF convention for 2013! There was a lot happening and a lot worth seeing. If you didn’t make it to this year’s convention, don’t fret. There’s always next year! And believe me, you don’t want to miss next year. SAF is going to be held at the Marriott Marco Island Resort in Marco Island, FL, August 13th-16th! Don’t miss your opportunity for fun in the Florida sun!

Maine Florists Association Convention: Fun and Family

For everyone who missed the Maine Florists Association Annual Convention, I have it on good authority that it was an amazing event and a great time was had by all! Our own Jamie Jamison Adams attended and was fortunate enough to have been invited to give a fun and informative presentation to the florists assembled. She then stepped down from the podium and joined in the festivities, and what festivities there were! From floral design contests to the Twisted Yankee Swap, there was never a dull moment. But I won’t hold you up any longer with my chatter, on to the photos!

FSN at the MFA

A look at the FSN booth! I have nothing but respect for the men and women who set these up. They always do such an amazing job!

Amy Murphy, mmfd, Cook Florist, Presque Isle, ME

An absolutely stunning arrangement illustrating the coming of fall! The designer Amy Murphy of Cook Florist in Presque Isle, ME combined her two passions, hunting and floral design, and used the feathers from pheasants she’d shot herself as accent pieces. Beautiful! There’s something to be said for finding creative ways to use pieces that might otherwise go to waste. [Read more...]

AFA Convention: Arkansas and Mid-America Cup

The Arkansas Florist Association’s 61st Annual Convention and Trade Show was held this year August 16-18 in Hot Springs, AR, and if you missed our previous article detailing FSN’s presence at the show, check it out here! Two of the major events at this convention are the Arkansas Cup and Mid-America Cup. The winner of the Arkansas Cup this year will have the chance to represent the state of Arkansas in next year’s Mid-America Cup. The Mid-America Cup is a competition between winners from state-wide competitions. All winners are invited to attend, and this year the competition consisted of representatives from 14 different states! So, without further ado, here are some awesome photos for you to peruse!

Karen Williams

A beautiful and elegantly designed arrangement! Great job to Karen Williams, one of our member florists!

Katherine Rodocker

Another gorgeous arrangement, and this one also from a member florist. Well done Katherine!

 Patricial Upshaw

Excellent job on running with the Celebrate America theme. Very patriotic!

[Read more...]

FSN at the Arkansas Florists Association Convention

If you didn’t get a chance to make it to the Arkansas Florists Association 61st Annual Convention and Trade Show, you missed quite an event! Not to worry, FSN was present and accounted for and is here to delight and entertain you with our experiences from the weekend. So sit back, relax and enjoy these gorgeous photos detailing all the fun we had in Hot Springs, AR!

FSN Booth

A fantastic job on the booth setup, say it with swag! Who doesn’t like bags full of free stuff? I certainly do, that’s for sure.

New FSN Apron

Check out that apron! I don’t think it’s telling us anything we didn’t already know right? The best florists are local florists. Thank you so much for doing what you do!

Patriotic Display

This is a display put together to illustrate the convention theme: Celebrate America! Nice shot of Old Glory.

Patriotic Display Bike

Reminiscent of bygone days with the old-style bike. Celebrate America is alive and well in this picture! We always applaud a judicious use of flowers to make a point.


The sign for a brilliant talk given by Rick Rivers and sponsored by Flower Shop Network! Rick had a lot to say about marketing and how to do it successfully. This was one presentation you did NOT want to miss!

Rick Rivers Close-up

Here’s Rick detailing some important points to his audience.

Patriotic Arrangement

Now I’ll leave you with this last photo, and what’s a Flower Shop Network booth without some flowers? This is a lovely patriotic arrangement put together by two of our talented member florists to help us Celebrate America! A special thank you to Rebecca and Larry Beckwith of Beckwith Visions Florist in Hot Springs, AR for providing such a lovely piece. You guys rock!

FSN had a great time at the AFA convention, and we aren’t even close to showing you all the pictures that we took! Come back soon for a pictorial tour through the Arkansas Cup, the Mid-America Cup, and the FSN sponsored event: So You Think You Can Design! We’ll see you then!

TNSFA Tabletop Competition

Oh wow, there was a lot going on at the Tennessee State Floral Association Convention this year! We’ve already brought you a recap of the Iris Cup and vendor booths, we’ve revisited the Regina Berryman presentation, and now we’re going to show you some photos of candidates for this year’s Tabletop Competition! One thing’s for sure, people at the convention were never bored!

TNSFA Convention Tabletop Competition

This was a nature-focused display that really works! Excellent job!

TNSFA Convention Tabletop Competition

An elegant display using the natural beauty of red roses and the visual texture of silk. Fantastic!

[Read more...]

Regina Berryman at TNSFA Convention (Photo Follow Up)

We recently posted an article introducing Regina Berryman and her upcoming presentation on the Fibonacci method of Floral Design at the Tennessee State Floral Association convention. I bet you’re wondering just how it went? Well, it should come as no surprise that Regina presented an abundance of valuable information as well as displayed some breathtaking arrangements!

As usual, FSN was there to snap some photos and is excited to pass them on to you!

Regina On Stage

Regina Berryman and the stage before the arrangements are brought out.

Regina On Stage

A couple of the first arrangements are visible in this photo.

Gorgeous Arrangement

A gorgeous arrangement using bamboo as a backdrop.

[Read more...]

FSN at the Tennessee State Floral Association 2013 Convention

Flower Shop Network was out and about once again this past weekend at the Tennessee State Florists Association Convention! We hobnobbed with the locals, touched base with a few old friends and made a number of new ones. If you missed this year’s fair, have no fear, FSN is here! We took an unofficial poll, of ourselves, and the group consensus was that a great time was had by all. Apparently those Tennessee folks know how to put on a party so whatever you do, don’t miss out on next year.

FSN Booth

Here we have a nice shot of the FSN booth. We always try to do our part to beautify the vendor floor.

FSN Members

We are always happy to see our members stop by the ole booth and say hello. Hello, ladies! Looks like they’ve been stocking up on some freebies, eh? Wait, why didn’t anyone bring me some freebies? Man …

Regina Berryman Arrangement

This was a gorgeous arrangement, created by Regina Berryman, and presented at the FSN booth. I think the picture pretty much speaks for itself. Amazing! That Berryman lady sure is talented! [Read more...]

Regina Berryman to Speak at TNSFA and CTPFA Convention

For everyone planning to attend the Tennessee State Florists’ Association and Central Tennessee Professional Florists’ Association‘s annual convention this weekend, make sure you’ve scheduled enough time to watch the presentation being conducted by renowned floral designer and friend of FSN, Regina Berryman, AIFD, AAF, CFD. She has an exciting take that infuses natural principles of art and will help you take your own work to a whole new level!

Introducing Regina Berryman

Regina Berryman, AIFDIf you don’t know, Regina is a Brazilian native who came to this country over thirty years ago. While growing up in Brazil, she experienced all different brands of flora and fauna, as well as a vast array of different species of flowers. Her love for their fragile and delicate allure did not diminish when she became an American citizen, and now, through her pursuit of that passion, she studies with some of the finest floral designers in the country!

An accomplished instructor herself, Regina has participated on some very prestigious design teams such as the Presidential Inauguration and The Society of American Florists’ Conventions. If you would like to see some examples, Regina’s work can be seen in our very own Flower Shop Network Flower Gallery!

Fibonacci Theory & Floral Design

Fibonacci SpiralRegina’s exciting theories regarding floral design are based on principles borrowed from an amazing discovery made over 700 years ago called the Fibonacci Theory. The theory was founded by a mathematician named Leonardo Fibonacci who lived in the 12th and 13th centuries C.E., and it can be observed in almost every aspect of the natural world.

I know what you’re thinking, “What does an ancient mathematician have to do with floral design?” Regina can best answer that question for you during her presentation, but the gist is that she uses these mathematical principles and applies them to proportion, ratio and overall aesthetic beauty. The basic concept espouses that although symmetry can be beautiful, true visual pleasure exists in an asymmetrical design partitioned into the proper proportions using a 3-5-8 ratio.

Golden Spiral in NatureIf that peaks your interest, be sure to attend the convention and see Regina Berryman in action as she demonstrates her use of the 3-5-8 ratio in floral arrangement and design.

The TNSFA and CTPFA Convention

C’mon out folks, it’s going to be a great three days and, as always, Flower Shop Network will be there to document all the exciting events!

The convention is hosted by the Tennessee State Florists’ Association and Central Tennessee Professional Florists’ Association, and will begin Friday August 2nd and last through Sunday August 4th at the Embassy Suites in Murfreesboro, Tennessee.

We can’t wait to see you there!