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Loranne Atwill

Loranne Atwill - CFO Flower Shop NetworkFlower Shop Network’s Co-Owner & CFO.

Loranne Atwill has been in the floral industry for more than 27 years.

Her experience includes:

Loranne worked at Redbook Florist Services for 12 years, from 1985 to 1997. During this time she worked in the finance and accounting areas. Loranne served as VP Finance and CFO during her tenure at Redbook.

From there, Loranne owned a retail shop for seven years, from 1997 to 2004, handling everything from managing, designing, delivering, accounting and everything in between.

She started Flower Shop Network in 1999 with partner and husband, Brock Atwill.

Her strong business background, a BS in Accounting from Arkansas State University, combined with her natural creativity has helped her understand the challenges facing the retail floral industry.

What is your favorite thing about working for this industry?

“I enjoy this industry for many reasons. Florists are hardworking, generous people. Most of our florists, growers and suppliers in the industry are individual, family owned businesses. Our industry is unique, because we play a part in many important events in people’s lives. We are there in times of joy and sorrow, to celebrate and comfort. Flowers convey emotion, and through the many independent florist across the nation and the globe, we can transfer that message in a day’s time. How many other industry’s can perform such a feat?? I am proud to be a part of the floral industry. Our mission is to see it continue to grow.”

Loranne’s Favorite Flower Arrangement Is:

Perfect Love

Perfect Love Bouquet