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Archives for June 2011

What Is This 8 Petaled, Pink and White Flower?

Ask The Plant Expert: What is this 8 petaled, pink and white flower growing in my garden??

Clematis

Flower Shop Network Plant Expert Reply: That is a Clematis bloom. Clematis is a perennial vine. Some bloom once a year and some have multiple blooming cycles. It is hard to tell from the picture but it looks like you have a Bees Jubilee variety. which blooms May, June and September.

Perfect Flowers For July Birthdays

Sending flowers to someone on their birthday is always a hit! Gazing at beautiful flowers will create birthday memories to hold close to heart, especially if your recipient works at a desk job. There’s nothing better than having your beautiful birthday gift greet you with it’s vibrant colors every morning when you walk into your office. It’s like celebrating a birthday week instead of just a birthday!

For a July birthday, summer flowers are especially sweet. Just because it’s hot outside, doesn’t mean they can’t enjoy beautiful blooms inside. Office flowers are an instant mood changer, and summer flowers always do the trick!

How do you send flowers for a July birthday?

July’s Flower

The official birthday flower for July is the larkspur or delphinium. Their vivid colors, especially the blue blooms, are spectacular and look luscious when paired with ruby-reds! (July’s birthstone is Ruby) Below are examples of beautiful larkspur arrangements you can send from your local florist.

Blue Larkspur Flower ArrangementWhimsical Flowers Featuring LarkspurLyrical Lavender - Featuring Larkspur

(Simply click an arrangement above and add a sending zip code. Flower Shop Network will connect you to a real local florist to send the order. It’s that simple!)

July’s Birthstone Color

If larkspur isn’t your style, choose flowers in July’s birthstone color — Ruby Red. Flowers in these color schemes include: gladiolus, roses, snapdragons, Gerbera daisies, carnations and more. [Read more…]

Local Florist Showcases Peru Photography For A Good Cause

Scott Sella of Every Blooming Thing in Akron OH, along with photographer Michael Dunbar, are doing big things in their city to help with an even bigger cause.

Peru Photos by Michael DunbarOn July 2nd, Every Blooming Thing will showcase a stunning series of photos by Michael Dunbar, taken on his recent trip to Peru.

“I was traveling to Peru in May and carried with me a heighten sensitivity of the difficult lives of many of the Peruvian people. While resting on a doorstep in the ancient Incan capital of Cuzco with my mother, a gentleman asked me for a donation to help children. He was so delighted with my contribution that he placed stickers on my jacket, shirt, backpack, and even mom! We all had an amazing journey through Peru and I kept one of the stickers. When I returned to Akron, Scott Sella of Every Blooming Thing asked me if I was interested in showing my photographs, I immediately decided to give all of the proceeds to the people that helped make our trip to Peru truly exceptional.”

Dunbar is donating all of the proceeds from sales of his photographs directly to REMAR-Peru, a division of the larger REMAR organization, which is a Spanish acronym for “Rehabilitation of Socially Rejected People.” Other businesses in the area are getting involved as well. The Market Path plans to sell handcrafted, fair-trade items from Peru and neighboring regions, while giving 10% back to the REMAR organization. Every Blooming Thing is also giving the 20% artist commission towards this worthy cause.

Sella, owner of Every Blooming Thing plans to keep the exhibit up until August. The opening reception will be on Saturday, July 2nd from 5:00-10:00 PM at the flower shop, 1079 West Exchange St. Akron, OH. View the Facebook Event here.

Can I Save My Bromeliad?

Ask The Plant Expert: Hi, I have had my bromeliad plant for about a year now. I have an office with no direct windows so the plant receives light from the office lights (fluorescent) and from the lamp I have near the plant on my credenza. The red flower in the middle has turned dull and brown. Do I need to remove the flower? If so, how to I do that – just pull it out, cut it out? Thanks – Michael

Dead Bromeliad Bloom

Flower Shop Network Plant Expert Reply:
Michael,
You will be able to cut the dead bloom out, and the plant should produce babies. Please read this post on removing Bromeliad blooms, and if you have any questions let me know.

Get Out, Get Inspired! Visit Your Local Botanic Garden

If you need a boost of creativity this summer, get out to your local botanic garden. If you’re a florist, or just a flower-lover, there are huge benefits to visiting gardens FULL of summer beauty.

Inspiration At Botanical GardensGet In The Mood For Summer – The gardens will definitely put you in the right mood for the season. The vivid colors of the flowers and the incredible variety you will see will certainly set you on a course for inspiration.

Be Impressed – At a botanic garden, you will see dozens, if not hundreds of unique flowers, plants and trees that you probably have never even heard of before. The surprise is, they are actually growing in your area! (It’s always astonishing to me to see just what’s possible in my area with a little love and some hard work.)

Keep Track of Creativity – Most botanic gardens divide their grounds into several themed smaller gardens, such as butterfly gardens, four seasons gardens, Japanese gardens, etc. These can be very inspirational. Carry a journal along with your camera to keep track of color patterns you see, creative use of flower pairs, and anything else than inspires you.

I am fortunate enough to live close to the Memphis Botanic Garden, which offers visitors 96 acres of small gardens and trails, thousands of flowers, but also thousands of unique trees. That is one thing to keep in mind when visiting the gardens — Look Up!

With 152 different species of trees, the Memphis Botanic Garden is classified as a Level IV Arboretum by the Tennessee Urban Forestry Council. This Level IV designation makes the Garden one of four in the state and the only one in West Tennessee. “We estimate there are at least 2000 trees in the Garden – with lots of duplicates,” says Adult Education Manager Laurie Williams.
[Read more…]

You’ve Got Business! – Effective E-mail Marketing & You

“E-mail is the ‘original social media’ and it is the one platform that, pretty much, everyone still uses today.” explains Dan Zarrella, marketing specialist.

E-mail marketing is listed as one of the top three most effective marketing methods. E-mail marketing is the affordable way to keep your customers coming back.

Florist Tips for Email Marketing:

  • Email MarketingBy staying connected, you are building stronger customer relationships.
  • Segment your database of emails into usable groups, such as male/female, age or by interests. By doing this you can send more targeted emails. (Example: Sending different emails to men and women on Valentines Day to encourage sending to each other.)
  • Make emails easy to forward; this can be a quick and easy referral for your flower shop.
  • Schedule emails to be sent when your audience is most likely active, such as early morning or just after work.
  • Pay attention to what interests customers. Test different types of arrangements in your e-mails to see which ones your community responds to most.

Without a good e-mail address list, e-mail marketing can fall short.

Gather email addresses using these methods:

  1. Email Marketing Simply ask every person placing an order for their email address.
  2. Hold a weekly or biweekly contest where the only requirement is to enter an e-mail address.
  3. Ask customers to refer family and friends in exchange for a percentage off or a special gift.
  4. Send customers on your mailing list a postcard asking for the e-mail addresses of family or friends.

What Is This Mystery Plant Left Behind By Bird??

Ask The Plant Expert: Hi. Was growing an Empress tree in this pot, a bird took the young tree away! Shortly before the tree was taken a small bud came out the soil, this is that bud, now a strong little plant. What is it? – Ray

Mystery Plant

Flower Shop Network Plant Expert Reply:

Ray,
Unfortunately at this stage of growth it looks like many things. I will place this question on the blog and ask one of our Facebook fans what they think it is.

The Time is Now! El Momento es Ahora!

Are you Marketing to the Hispanic community?

Speak their language.

¿Estaś Comercializacion a la comunidad Hispana?

Habla su lengua a nivel mundial.

Be a part of the youngest trend setting markets in the United States. U.S. Latinos tend to “adopt and adapt ” to customs and habits in the U.S. without shedding traditions and values.

Formar parte de los mercados más joven del ajusta del tenencia en los Estados Unidos. EE.UU. los Latinos tienden a ” adoptar y adaptar” a las costumbres y hábitos en los estados unidos sin derramamiento tradidiones y valores.

Effectiveness of Spanish Language Advertising

Time For Spanish Marketing!When asked about advertising effectiveness:

  • 38% of Hispanics surveyed found English ads less effective than Spanish ads in terms of recollection
  • 70% less effective than Spanish ads in terms of persuasion
  • 56% of Latino adults respond best to advertising when it is presented in Spanish.

Cuando se le preguntó acerca de la eficacia publicitarios:

  • 38% de los Hispanos encuesta dos se encuentran inglés anuncios menos efectivo que los anuncios españoles en términos de recuerdo
  • 70% anuncios Españoles menos efectiva que en términos de persuasion
  • 56% de los adultos Latinos mejor a la publicidad cuando su presentados en Español.

72% say they always read their mail, including direct marketing, yet 60% of direct mail sent to homes is in English. 52% respondents speak only Spanish in their homes.

72% dicen que siempre len su curreo, incluyendo el marketing directo. 60% de la publicidad directo enviada a los hogares se encuentra en inglés. 52% encuestados sólo hablan español en sus hogares.

If the time is now, What will you do?
Si el momento es ahora,  ¿ Qué vas a hacer?

FSN is here to help:
Florists using FSN websites can have Spanish pages added to them.

Spanish-speaking customers can find florists through our Spanish website: es.flowershopnetwork.com.

 

Add A Taste of the Tropics To Your Summer Luau With Tropical Flowers

Summer is finally here! Time for block parties, grilling, BBQs, pool parties and summer luaus. Who doesn’t love to get together with friends and eat food?! Summer luaus are always a huge hit! Don your grass skirt, break out those coconuts, crank up the Hawaiian music and you’ve got yourself a good time!

If you want your summer luau to be talked about for years to come, step up the decor and add some fresh tropical flowers!

Tropical Flower - Bird of ParidiseTropical Flower - Anthurium Tropical Flower - Protea Tropical Flower - Orchid

Tropical flowers are always so unique compared to the flowers we are used to from our gardens. Tropical Flower CenterpieceTheir intensely-colored blooms are sure to set off any summer luau centerpiece. Plus, cut tropical flowers generally last much longer than traditional flower arrangements.

Keep in mind, not all florists carry tropical flowers in their every day supplies (although a lot do!). Don’t fret, they can special order them just for your luau. Contact your florist at least 2 weeks ahead of your party, and they will be able to help you pick out the best tropicals to make your party a huge success.

Go beyond centerpieces and order fresh-flower leis. If you’ve never worn a fresh-flower lei, you don’t know what you’re missing! The heavenly smell of flowers never leaves your nose, and the colors rival anything plastic you can buy. You may think leis are only made in Hawaii, but your local florist might just surprise you with incredible lei-making skills of their own — just ask!


What Is This Sun-Loving Succulent?

Ask The Plant Expert: This plant has almost succulent-like leaves.  When I purchased it, I was told that it is an annual that will give beautiful blooms all summer if given enough sun.  So far it’s doing well in the sun. Can you tell me what it is and perhaps give me more information about it? – Melanie


Flower Shop Network Plant Expert Reply:
The plant is purslane. It is probably Portulaca grandiflora a sister to rose moss. The succulent-like plant is drought and heat tolerant. It likes a humid environments and is very low maintenance because it doesn’t  require dead-heading. It has a creeping growth pattern and is hardy to 30° Fahrenheit. It is consiered an annual in all zones above 9. However in our area (northeast Arkansas zone 6B), I have seen it preform more like a perennial. It needs to grow in full sun with dry to normal water requirements.

Hope this information was helpful.

Response from Melanie: Thank you very much.  I really enjoy the blooms on this plant and wanted to know what it was so that I could properly take care of it.  I think I’ll be looking for more of these plants for hanging baskets.  This is the 3rd plant that you’ve identified for me, and I appreciate your help and the information you share.  I love the blog!