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Shop Talk: Success in Design

We are always proud of our members when they accomplish personal goals and one talented florist did just that!

Doug Bates during his AIFD testing.

Doug Bates during his AIFD testing.

Doug Bates of Designs by VOGT’s of Sturgis, Michigan, will be initiated into the American Institute of Floral Designers (AIFD) this July 2015.

“It’s always been a personal goal of mine,” Bates said. “It’s like the PhD of the floral world and it’s a level of skill and ability that is recognized worldwide.”

Bates hasn’t always had this goal on his bucket list–in fact, he never thought he would be a florist to begin with!

It All Began

In March 2006, Bates’ son was born and he was looking for a part-time job so his wife could stay home with their newborn. In his teen years, Bates used to do pizza delivery, so he ventured out to all the pizza businesses for work. No one would hire him. Thinking of other businesses that required drivers, he headed to a local flower shop who was in need of a new driver. They hired him on the spot.

The second Saturday he was working deliveries, the flower shop was bombarded with orders and the only people working that day was Bates and the owner of the shop.

“I was handed a stack of orders and told to get them done,” Bates said. “That started something.”

Of course, the orders he did were fairly simple: fruit baskets, etc. But since that day, design clicked for bates and the owner saw the talent.

Setting Goals

In 2010, Bates became certified through his state association and began designing professionally. Once he heard about the AIFD certification, he attended Symposium and made it his goal to be part of the institute.

“This certification has give me confidence as a designer,” Bates said. “As creative people, we all second guess ourselves. To me, something could look good, but there is a theory to design. There is a reason something looks right.”

This designer took the three-year journey through the certification process. Throughout the course, he learned about different materials and techniques. He also learned that becoming a part of this certification also made him a part of the AIFD community. His final exam took place at the Chicago Symposium in July 2014, and he will be inducted into the institute this year.

“I never finished college, so this is my great accomplishment,” Bates said. “To think that before this, I made windows for RVs. You never know how things are going to work out!”

If you’re a florist who is interested in getting the AIFD certification, contact your state association chapters who have scholarship opportunities and information available for you.

 

FSN at the NE Floral Expo 2015

We had a fantastic weekend at the NE Floral Expo 2015 in Groton, Connecticut. The expo coordinators and volunteers did a great job putting together such a great event!

Loranne Atwill and Irving Casiano Flores met many florists at the NE Floral Expo.

We met so many people and we even got to chat with some of our members! It was a great event! Check back with the Bloomin’ Blog to see where we go next!

 

2015 Wedding Tips and Trends

The big season for weddings has begun! With the constant change in trends, we reached out to Abigail Hitchens, owner and lead designer for Petals in Thyme of Wasaga Beach, Ontario to give us some tips and tell us what’s trending this year in wedding flowers!

1. What do you see trending in weddings?

Around here we are seeing an increased use of vintage containers; mercury glass or milk glass. You can still get that rustic feeling by putting it with wood/moss elements. You can take a group of say three smaller vessels and put small designs in each to make one larger design for one table, then a larger vessel and one design on another. Variations on a theme I suppose would be the trend: creating visual interest with balance.

2. Why do you think these containers are trending?

I think every young generation is curious about the generation before them. As such, we look at articles that may inspire us from past decades and wonder what we can do to make designs and ideas new and fresh again. I think movies such as “The Great Gatsby” inspired many of our couples out of the burlap and mason jars phase into more glamorous inspired wedding, yet still containing some bohemian essence.

Having a mixture of containers creates much more visual interest. By incorporating the vintage glass, you can mix in some newer vases to get a really glam, yet eclectic feel. Some tables can be high and dramatic, others slightly more understated. Where the large designs cost more, couples can save a little on the smaller ones, yet still have the dramatic feeling.

3. Have you noticed a type of flower growing in popularity in regards to weddings?

Not really. I tend to design by color versus flower variety. Although, I have seen more Pinterest images come through my door of poppies, anemones and gypsophilia. Peonies, roses, hydrangeas, and dahlias are still the essential requests and the classics. It is our job as floral designers to inspire, teach and show each couple their options.

4. Do you see an increase in customization and personalization of bridal bouquets?

It is up to us to help make each wedding a little different for each couple–to reflect their characteristics and not our own. As such, I tend to ask them about places they have been or love to be and try to incorporate florals from those areas and memories.

For example, last year I had a bride who simply wanted soft, loose, deconstructed florals: spray roses, dahlias, garden roses, etc. I asked her when she immigrated to Canada and where she lived. She told me a farm in a rural area of Canada. How much she missed it. So of course, when the day came, I added some Ammi Major in her bouquet. She shed some tears of joy exclaiming “How did you know? I love these flowers so much! I picked them as a child when we moved to Canada, but they never last in a vase Although I wanted them, I never considered them as an addition to my bouquet!” I reminded her of our conversation when she booked her florals. She remains to this day a client always stating she couldn’t believe my memory.

Taking the time to get to know our clients to allow us to customize their designs and draw their emotion is important. They will never forget the tiniest details, so neither do I.

I also see things like, adding a piece of mom’s veil to the handle work, or a brooch that belonged to grandma. I also once incorporated a pair of pear earrings into a boutonniere. They belonged to mom who had passed away just weeks before the wedding, so it was a way to acknowledge her for the groom.

It is not just bridal bouquets that can be customized. Boutonnieres can be too. I have added anything from wood curls for a carpenter, a fishing lure, to computer chips for a computer tech guy. Men often associate themselves with their profession or hobby, and as such, I like to acknowledge them in any way I can.

5. What is your tip to couples who are planning their 2015 floral wedding look?

Don’t underestimate the cost of flowers and try to think about booking your appointment with your florist as early as you can. Some florists offer payment plans (we do) which effectively makes your dream wedding a reality.

6. What is a tip you would give other florists working on 2015 weddings?

Every florist knows their client and I believe every region has its own sense of style. I mean, what is going on in rural Ontario is very different to the downtown core of Toronto ,which is different again to what is happening in South Carolina, USA. Here are my 3 tips:

#1 Listen
Couples will tell you what they are looking for, but they really have no idea about flowers. They know what they like, colors, and what they like to do if you ask the right questions. Listen closely to their answers in a completely non-biased way.

#2 Patience
Again, couples will tell you what they want, but they really have no idea about flowers (for the most part). It is up to us to patiently explain things, with kindness and sincerity.

#3 Use the Term ‘Bridal’ Sparingly
First off, I never use the term bride when talking wedding and design. I always use the term couple(s). Using the word bride turns away any men who may want to be involved in the wedding process and also any same sex couples who are looking to be married. It lessens the pool of potential wedding market. In these days of open acceptance, social media and relations, we need to be careful of the language we are using so as not to put anyone off of our products and services or offer the idea that we may be closed minded. Men are becoming much more involved in their weddings. Same sex couples can also sometimes find this term extremely excluding in nature. Wedding flowers, wedding shows, wedding bouquet–I truly believe it is important for us all to be inclusive of everyone involved in such a beautiful day as a wedding!

Thank you to Abigail Hitchens of Petals in Thyme for her great tips! For more wedding ideas and tips, visit the Bloomin’ Blog!

Photo courtesy of http://www.weddingandpartynetwork.com/gallery/photo/13440/

 

St. Patrick’s Day Flowers ’15

The middle of March marks a very green holiday! St. Patrick’s Day holds a lot of Irish charm, but it is also a great time to share some lovely greens to a co-worker or a special friend!

Friendly Florals
Bells of Ireland and Green Alstroemeria can be the perfect gift for a dear friend. Let them know that every day is special because of the friendship you share.

Desk Greens
Want to surprise a colleague or even a boss? With a beautiful dish garden, your work mate can display their green gift on their desk and enjoy it for the rest of the year.

Simple Card Messages
Need writing help? Here are some sweet and simple card messages for this St. Patrick’s Day!

I’m lucky to have a friend like you! Happy St. Patrick’s Day!

This St. Patrick’s Day, I count my shamrocks that I have someone like you on my team.

 I’m not sure if you are of Irish descent, but I still wish you a happy St. Patrick’s Day!

Head to your local florist and get someone special a green gift! St. Patrick’s Day is Tuesday, March 17, 2015.

 

 

FSN at Great Lakes Floral Expo 2015

We had a great weekend in Michigan at the Great Lakes Floral Expo! There were great business sessions by some great presenters, like Derrick Myers, Tim Huckabee, Mark Anderson, and Jamie Jamison Adams of Flower Shop Network. There were also some amazing design sessions and everyone who participated in the designs contests created beautiful work! More importantly, it was fun to see florists get together and share ideas!

This was our booth where we met many great florists!

This was a very interesting design that caught our eye!

This beautiful bouquet really sparkles!

This presentation used a variety of flowers and really made a statement.

This elegant standing spray was just one of many that were created during the sympathy design session.

Floral outfit

There was no missing this creative use of flowers and greens to make an incredible outfit!

If you missed this great event, don’t worry! Mark your calendars now for next year’s expo.

You don’t want to miss it!

Thank you to everyone who stopped by our booth! We also want to thank Rod and all the volunteers who made it a great weekend! Make sure to follow our Facebook page to see where we will go next!

Wedding Trends: Guest Book Table Arrangements 2015

One of the first things guests see at a wedding, whether it’s at the ceremony or reception, is the guest book sign-in table–and along with that, a floral arrangement to greet them. This table decor sets the theme for the wedding. It introduces guests to the event, so it’s no surprise that this arrangement is an important part of the wedding floral decor. Here are some guest book table arrangements that are trending for 2015!

FSN-sign in flowersTall Majestic
To make a grand first impression, consider a tall arrangement that will catch the guests’ eye. They will know right away they have made it to the wedding location.

Shorty Chic
A short arrangement can put the finishing touch to a decorated table. Shorter blooms will make it easy to see the guest book.

Sweet Cluster
Wanting that rustic look? Group a cluster of small arrangements that can be lined up or scattered around the guest sign-in. This works great if using glass bottles and mason jars.

Elegant Design
A long design, much like a spray, can be the table’s focal point. This works perfectly if the table is light on decor.

When it comes to this special arrangement, there are so many options to choose from. Don’t hesitate to make this arrangement a great piece to represent the wedding theme. For more great tips and ideas, visit the Bloomin’ Blog!

Tall Majestic photo accreditation to: weddingandpartynetwork/gallery/8589

Shorty Chic photo accreditation to: weddingandpartynetwork/gallery/3241

Sweet Cluster photo accreditation to: weddingandpartynetwork/gallery/13819

Elegant Design photo accreditation to: weddingandpartynetwork/gallery/12471

5 Tips To Decorate Your Shop

Sometimes it’s easy to forget that the quickest way to market your shop is from the sidewalk. Customers are drawn in from the first look of your shop’s front window display and will remember your store from the chic interior. With that creative mind, you can make your shop look as beautiful as your designs with some easy tips! Sherwood Florist from Dayton, Ohio has shared with us 5 great tips for florist on how to make your store enticing for customers!

The Basics

Who is the main shop decorator?
Jessie Wright, Co-owner of Sherwood Florist is the main decorator and display designer in our shop. However, the team at Sherwood all tend to follow suit and put their own spin on certain displays.

How do you get inspired?
My inspiration comes from so many different outlets. The building in which our shop is located is inspiration itself. From the exposed brick to the original hardwood floors and the large open space in general. Social media also plays a huge factor for inspiration. Most of all, I like to find fabulous old pieces that are worn or bound for the trash and reinvent them or group them together for an impact display. Most of our display tables, counters and shelves are all from reclaimed wood and salvage warehouses.

Why is it important for a florist to make their flower shop look nice?
Keeping up with trends and reinventing your space is half the battle, but definitely most important for your brand and will absolutely pay off in the long run. Keeping a clean concise shop is appealing for the eye and will draw customers to want to walk through and browse your space.

Do you have a decorating mantra?
Our decorating mantra is keeping it simple. There is no place in a successful shop for clutter. We find it is good to have a few core display areas and keep the rest of your space simple and clean.

Can you tell us about your focal piece chalkboard wall?
Our chalkboard wall came about when we moved into our new space nearly two years ago. It is a wall that we built to hide our walk-in cooler. It is the first thing that your eye is drawn to as you walk into our shop because it is directly 60 feet across from the front door. So we knew we wanted something on there that was bold and a focal, but not too busy. We decided to paint it with chalkboard paint. Our main design table is right in front of the chalk wall so it just made sense to add a few bar stools at the end of the table so that our clients wait on their design to be created at the “Flower Bar.” Not to mention a few tips for them to help decide what type of arrangement they would like to order.

Sherwood Florist’s Top Decorating Tips

Photos courtesy of Sherwood Florist

1. Keep it Clean!

Anything too busy or cluttered is a turn off to customers.

2. Use What You Have

Your shop is probably filled with items that are just waiting to be reinvented.

3. Keep Up with the Trends

I’m not saying completely redecorate your space with each changing season, but certainly add or update a few core “statement” pieces.

4. Identify Who You Are Trying To Appeal To

For instance, it’s the New Year, which means booking season for weddings. We’ve added a soft hint of gold with a bit of eye-catching bling to a portion of our front window for this season.

5. Step Out of Your Box!

Do something that would never normally do. You will end up surprising yourself!

From Left: Jessie Wright, Co-owner and decorator, and Bev Guy, Co-owner.

From Left: Jessie Wright, Co-owner and decorator, and Bev Guy, Co-owner.

Thank you Sherwood Florist for these great tips! Check back with the Bloomin’ Blog for more great ideas!

5 Reason To Send Flowers: March ’15

March marks the arrival of spring! This is the month in which flowers bloom, bringing color to our surroundings after the gloomy weather of winter. Here are 5 reasons to send flowers to loved ones this month!

1. Employee Appreciation Day – March 6th

On this day let your employees know how important they are. Maybe send a bouquet of mature blooms to your assistant, manager, secretary, or even to everyone in your business. All it takes is a single yellow flower! Yellow is a popular choice to show appreciation for a job well done.

2. International Women’s Day – March 8th

March 8th is the day to celebrate the success of women. Treat a lovely lady in your life to let them know how important they are. A single rose represents all that a woman is–delicate, strong, vibrant and beautiful. Let their beauty be mirrored with an astonishing bouquet of roses.

3. St. Patrick’s Day – March 17th

There is no better way to celebrate a holiday than by sending flowers. For St. Patrick’s Day send a beautiful mixture of green and white flowers–maybe even adding a touch of yellow. This will definitely make anyone smile, especially those friends of Irish descent!

4. Spring Day – March 20th

Flowers blossom in spring, bringing color after the cold winter. This is a new beginning for nature, as it comes alive once again. Today, send flowers to the most important person in your life as a sign of a new, happier and colorful beginning.

5. National Doctor’s Day – March 30th

When we get sick, our first phone call is our doctor. They keep us healthy and this is something we should definitely be grateful for. Doctors make us feel comfortable and within days we are ready to conquer the world! Today make some time to give back to these amazing people. There’s no better gift than flowers to express gratitude.

Flowers don’t need a reason to become gifts because they are accepted with a huge smile. Whether it’s a holiday or just because, surprise someone with a bouquet. Head to your local florist today!

Floral Gifts For Employee Appreciation Day

March brings us closer to spring flowers and on Friday, March 6th celebrate your wonderful staff with beautiful blooms of appreciation.

Something Sweet for the Desk
Your employees help you succeed, so make sure to let them know how much they mean to you with a touch of floral for their desk. Some delicate roses or even daisies for spring will brighten their work space and put a smile on their face!

Pretty Greens
Hard work should be rewarded! With a beautiful dish garden, your staff will have a gift that will constantly remind them of a job well done!

Simple Card Messages
Need writing help? Here are some sweet and simple card messages for your hard workers!

Your boss thinks you’re kinda a big deal! Job well done!

For your hard work, effort, and talent–I am a proud boss! Thank you!

You dedication and hard work never goes unseen. You are a valuable member to this team! Many Thanks!

Head to your local florist and get your hard-working team a gift of appreciation! Employee Appreciation Day is Friday, March 6, 2015.

The Florist With The Horse

Kimberly George has always been creative. So, when the opportunity to own Northwest Arkansas Florist fell on her and her husband’s lap in 2012, they took it.

With a team of ten designers and two locations (Fayetteville, Arkansas and Bentonville, Arkansas), NWA Florist is recognized not only for their great design, but also for an iconic statue that calls the shop home.

Artist painting horse for American Diabetes Association

Horse Beginnings
The shop began in 1978 with the Dufresne Family. When the family moved to the area, they bought a grocery store that included a cement and fiberglass horse. When the family started NWA Florist, they brought the horse over to the flower shop and he’s been an icon ever since.

One day the horse was vandalized. Someone spray-painted him and that’s how the painting of the horse started evolving and non-profits became involved.

According to George, the horse is around 50 years old, he gets painted once a month, and it’s non-profits and other charitable organizations that do all the painting. His name is ‘Ol’ Paint’ in the Fayetteville location.

He is currently scheduled for painting past 2018. It’s no surprise that everyone wants to be part of this local icon.

“Some people don’t always know the name of the shop,” George said, “but if they are told, ‘it’s the one with the horse,’ they know exactly who we are.”

Northwest Arkansas Florist.Part of the Community
George said she loves being a local business. They cater to just about any event and they are able to work with any budget.

From everyday arrangements to University of Arkansas events, NWA Florist has done it all. Their manager s also AIFD Certified, which is the highest certification in the nation to receive in the floral industry.

George said it’s important to shop locally because everyone supports each other and they are able to control the quality of the flowers.

“The most important thing is that you are getting a personal touch of something that is happening locally,” George said. “You’re not getting something from overseas. It is something that is adding back to the community because we are a small business.”

There is no need to look further for a florist that will have the experience and the personal touch to focus on your needs as a customer. Just remember to look for the florist with the horse–Northwest Arkansas Florist.