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FSN Bids Farewell to Love at First Sight Floral & Design

In our lives, we are often gifted with a specific set of skills. Some are inventors and mathematicians, others are musicians, artists, and writers. For Suzanne Farmmartino, the owner of Love at First Sight Floral & Design, designing is in her blood. From fashion designing to flowers, she has always found herself creating. Over the last 28 years, Suzanne has successfully built what can only be described as a floral empire. But as they say, all good things must come to an end, and for Suzanne, she has decided now is the time to retire and pass her dynasty on to someone new. [Read more…]

FSN Member wins Second Annual Buckwald Scholarship!

We would like to congratulate Lavender Hill Florals of Jeffersonville, IN for winning the second annual Buckwald scholarship! Way to go, ladies!

About the Buckwald ScholarshipLavender Hill Floral

The Gary Buckwald Scholarship for Excellence in Floral Sales and Service consists of $10,000 worth of training, coaching and mentoring over the course of a year for a florist and her staff. This scholarship, the result of a collaboration between the Society of American Florists and Floral Strategies, has an application process open to any retailer who has been in business for at least 18 months. Tim Huckabee, president of Floral Strategies, says that they attempt to discover a retailer who “genuinely wants and needs the training, and is willing to put what they learn into practice.”

It is a recent award, but its lack of age is no knock on its incredible value. The tremendous benefit of having the opportunity to receive top-notch personal training from Tim Huckabee cannot be overstated. Tim will be making several trips out to Lavender Hill Florist over the next year to work with the staff on their sales and customer service skills.

Congratulations Lavender Hill Florals

This is both a great honor and great opportunity for FSN member, Lavender Hill Florals. We are excited for them and know that Tim will lead them down a path toward even greater success!

Kate Collins Launches New Website For Florist Mystery Series

This week I learned that Flower Shop Network guest writer and best selling mystery writer Kate Collins is about to launch her new website www.katecollinsbooks.com. Many of you will remember the great newsletter she wrote for Flower Shop Network (The Language Of Flowers). While she is exceptionally knowledgeable about the meanings of flowers, Kate’s biggest passion is her mystery series starring Abby Knight, an Indiana florist.

I love mystery novels. If I wasn’t in the flower business, I would love to be a mystery writer. I guess I could combine the two. But, Kate has beat me to it and in such a fabulous way.

Maybe I could solve a mystery instead. Combining my natural curiosity about all things related to florists and discovering the inter workings of a mystery writer.  In essence, I want to know “why a florist”? On my quest to find an answer to this mystery, I decided to go strait to the source. So, I called Kate and [Read more…]