The success of flower shops, now and in the future, depends on the ability of florists to connect with, and cultivate the Generation Y (People from 20 to 35 years of age) consumer. Fortunately, there are only two things you need to know about Generation Y.

Number 1. It’s ALL about them

Make it all about them by communicating on their level. How?

Connect with them on Facebook or other social media sites.

If your shop is still not on Facebook, what are you waiting for!? It’s the easiest, FREE way to market yourself online! A Facebook Business page has become almost as essential to businesses as a website and phone number.

Create a strong online presence — a website with mobile abilities.

Your website is the most important online asset to your website. Keep it in mind when promoting yourself everywhere on the web. Share pages of your website on Facebook. Make sure it’s also advertised on your business cards, and any print material.

Court them. They are more interested in what you can do for them than what your accomplishments are.

AIFD, PFD, CMF — the list goes on and on. While these are impressive accomplishments, Gen Y is more interested in what you can do FOR them than what your background is. Show them by having pictures available online, and in the shop of your past designs, events you’ve done and anything else that will show them just what you’re capable of!

Appeal to their visual need for information.

Generation Y loves visuals, graphics, pictures, video, it’s time for you to start using more! Of course on your website and Facebook Page, but also offline as well. [Read more…]