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FLORAL TRENDS: Creating First Impressions

In this video created by the Society of American Florists, Color Trend Expert Mark Woodman and Interior Designer Kelli Ellis, talk about the impact flowers have when trying to establish a good image for your brand and company. Whether we want to accept it or not, experience and excellent work ethic, unfortunately, isn’t everything. We now live in a world where color and eye-catching displays or marketing pieces draw people’s attention more than the actual content. It sparks interest. The same goes for your work environment.

Flowers Can Reflect Your Brand

How do you want people to see your brand? Ask yourself that question and create a plan to reflect exactly what you’re trying to convey through the decor and facade of your business. Think about it this way, we dress according to our beliefs and the way we want to be perceived in the world. Your business should be treated with the same mentality as you’re building a name for your brand. It is no different!

Dimension and Interest

Flowers are amazing beautifiers! Honestly, I don’t think there’s a better word to describe what these gorgeous pieces of nature are able to do in a variety of spaces. They don’t just brighten up your office space with amazing color but also add warmth and a welcoming feeling that makes everyone feel comfortable and happy.

Research from Texas A&M shows that flowers inspire creativity in workspaces. This is a BIG plus when using florals to bring your office space to life! What do you think? Would you give this a try? If you do choose to beautify your space with flowers, be sure to contact your local florist. Have them create custom pieces that convey the emotion you want people to feel when they think of your business. Floral Arrangements

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