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Log Cabin Florist’s ‘Spot The Van’ Contest

Log Cabin Florist - Spot Our Van!

Log Cabin Florist in Bakersfield CA knows exactly how to get their community excited about flowers!

Every month, they begin a new “Spot the Van” contest. When someone spots their fabulously floral van and snaps a photo, they can enter it into a contest to win a free arrangement from Log Cabin Florist to be delivered locally to themselves or a friend. How cool is that?

The contest runs during the summer months of June, July and August. To spread the word about Spot The Van, the flower shop sends out emails, announces it on their Facebook page and at the workshops they host. This contest is a terrific way to get the community of Bakersfield excited about flowers and florists. Way to go guys!

Is your local florist hosting any summer contests or workshops? Are you a florists doing something like this? Share your experiences, thoughts or ideas in the comments below!

Introducing A Top-of-the-Line Flower Delivery…Bicycle?

Ah, flower deliveries. The sun shining on your face, the wind rushing through your hair, fresh air filling your lungs… no, really! Since we’ve introduced our bicycle delivery trailer, deliveries to normally stressful or difficult locations have become, well, a breeze.

Boulder Blooms' Flower Delivery Bicycle

Boulder Blooms' Flower Delivery Bicycle

Our customers are becoming more and more conscious of the environmental impacts of their purchases. This is especially true of the demographic we call “Generation Y”. At our shop, we are lucky enough to be located right across the street from a college campus filled to the brim with Generation Y-ers. Our latest delivery system has been an attempt to catch the attention of these consumers and to be a little more considerate of our environment at the same time.

Delivering flowers on a bicycle not only reduces the carbon output created by driving a delivery vehicle around, but also becomes a powerful marketing tool in the right area. In our case, the frustration of finding a parking spot (scarce), paying parking fees (expensive), and still having to walk long distances to deliver flowers has been alleviated by using a bicycle rather than a car.

When we decided to purchase a delivery trailer, we assumed we’d be able to purchase something pre-fabricated to suit our needs. Unfortunately, we were not able to find exactly what we needed (what do you mean you don’t sell flower-delivery-bicycle trailers?), so we decided to make one ourselves. The closest we were able to find we purchased from www.wicycle.com; a landscape trailer with no cover to shelter arrangements. We are lucky enough to have a friend who was able to fabricate a customized, hinged cover for the trailer (I saw the inside of this guy’s toolbox once- he travels with his own fire extinguisher. This is a good friend to have.) and we finished the cover with brightly colored decals of our logo, phone number, and website. The inside of the trailer will be lined with a customized foam delivery system to help with stability, although the design of the trailer is deceptively stable as-is.

Our bicycle will be used primarily to deliver campus deliveries, arrangements to the mainly pedestrian downtown area, and to other areas with high levels of foot-traffic. In such a bicycle-friendly city, the marketing possibilities are endless- we can hand out free stems with our contact info before holidays and we are looking into a mobile vendor license so we can tote wrapped dozen-rose bouquets to sell on campus. The visibility and marketing impact we get from the trailer was well worth the small expense- two fringe benefits from what began as an environmentally conscious idea.

Flower Shop Network:  This article was written by Jerrica Park, co-owner of Boulder Blooms, an incredible flower shop in Boulder Colorado with a 100% eco-friendly attitude. Thanks for your contribution, Jerrica! View a video of the new delivery bike in action at YouTube.com.

Riding High in Hybrid Delivery Vehicles

Ok, small or hybrid vehicles.

Thankfully, some very efficient florists have found a clever way to save money and go green at the same time. Many florists are turning lemons into lemonade by switching to smaller or hybrid delivery vehicles. These smaller vehicles save on fuel costs for day-to-day deliveries. This also makes it very cost effective to simply rent a large van for major events.

The ability to save money by lowering fuel costs is a huge advantage for any florist. Consider the amount of fuel used to power a large van during the course of a year. Even a five or ten mile-per-hour (mph) difference can add up to hundreds of dollars during the year! That’s reason enough to switch to more fuel-efficient delivery vehicles.

Just as many local florists want to “green” their flower shops. The trend toward smaller delivery vehicles is one that can be adapted rather quickly and with little more hassle than any similar activity for the shop. With all that extra moolah at stake, switching to fuel-efficient delivery vehicles is well worth the consideration!

I recently spoke with David Strong of Piano’s Flowers & Gifts in Memphis, Tennessee about his recent switch to a more eco-friendly delivery vehicle. According to Mr. Strong, his customers have only rave reviews about the new van, citing things like “Leave the van. Keep the flowers.” Mr. Strong was very pleased to be getting 29 miles to the gallon for his in-town deliveries. Having spent a significant amount of time in Memphis traffic, I would be too!

What I found very interesting was that the design of Piano’s new vehicle was actually a customer’s idea. Knowing a little bit about your customers is what keeps them coming back, and apparently creating fantastic designs for each new delivery vehicle!

Have you already adopted these trends in your flower shop? Tell us some of the ways that you are reducing your fuel costs with “green” vehicles or send pictures of your hybrid delivery vehicle.