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Even Florists Need Inspiration

Re-energize Your Life, Business and Relationships

Ever have a day when life feels like a concrete block attached to your leg? For most of us, this feeling occurs not just once, but several times through-out life.

Gift of Flowers QuoteFlowers often help me defeat this overwhelming and unproductive feeling. While there are other things that can restore my energy and positive outlook, flowers just seem to be my go-to. I know I can turn to Judith, my local florist, for a pick-me-up anytime I need to re-engerize my life. I am not the only one who turns to their local florist for inspiration, motivation or restoration.

Florists Are More Than Designers

When you think about it, florists are not just designers, they are inspirationalists. Their creations can, and are used to help people enjoy life and be successful. After all, success in life comes from good perspective and positive attitude.

Re-energizing At FSN

So, why all the talk about inspiration, motivation and re-energizing your life? Recently, all Flower Shop Network employees had the great opportunity to meet Jim Morack, as he shared his wonderful insights about life. His friendly disposition, combined with an uncomplicated approach, created a very stirring sense of revitalized energy for everyone at Flower Shop Network.

Jim Morack’s Tips For Revitalizing Life

With Valentine’s Day quickly approaching, florists may find themselves overwhelmed and frustrated. Meeting Jim, attending his seminar and reading his book, “Learning From Life – Simple Ideas To Add More Joy To Your Life,” gave me the spark I needed to refocus and revitalize my life. I wanted to share a few of the take-a-ways that gave me an “AHA” moment. Hopefully, you will gain some insight that will motivate and assist you in achieving everything you want, both personally and professionally.

  • We often let day-to-day activities consume us, getting in the way of fulfilling our hopes, dreams, desires and goals. To achieve your goals you must first believe in them. Visualizing the success of your goal can and will strengthen the realization that your goal is attainable. Without a finish-line, the race will be unbearable.
  • No man is an island unto himself: no goal can be realized without the contribution of others. You must build a strong connection with people; whether it’s with family, co-workers, customers or business partners, all are necessary for your success.
  • Goals are not dependent on job titles. Every member of your company is involved in sales and customer service. Teach yourself and lead employees with the attitude “There are no problems only opportunities”.
  • You are the only thing keeping you from accomplishing your goals. You are always one good decision away from achieving any goal. Your attitude is what drives your success.

Florist Marketing Quotes

None of the tidbits above are earth-shattering or breaking news, but sometimes we need a reminder to get us back on track. So as you work to inspire and motivate others with your designs, don’t forget to find time to recharge your own batteries.

4Florists: Mardi Gras Promotions (Just in Time for Valentine’s Day)

You don’t have to live in New Orleans to celebrate Fat Tuesday.  Officially, Mardi Gras is on Tuesday, February 12th, but you should start your promotions by at least the 4th, if not sooner. I know what you’re thinking… “but but but.. that’s VALENTINES DAY. I can’t be bothered with Mardi Gras.” While that’s true, I’ll show you some quick and easy promotions you can do that won’t get in the way of your Valentines Day marketing plan. Because this holiday occurs so close to the biggest floral holiday of the year, take advantage of this time to spread the word about your flower shop!

"Mardi Gras" Flower ArrangementFind Your Target

You know your community better than anyone else. What groups can you promote Mardi Gras flowers and gifts to and be the most effective? If you live in an area where the holiday is widely observed, this will be easy, but if not, you might need your marketing thinking cap for this one. Here are a few suggestions:

  • Restaurants
  • Bars
  • Coffee Shops
  • Collegiate hangouts
  • Hotels
  • Casinos
  • Anywhere!

What They Want/Need & How To Make It Work For You

Contact all of the above businesses in your area, and anyone else you think might want a little more ‘fun’ with their [Read more…]

Please Help Our Friends in Connecticut

This is a note sent out by  Bob Heffernan the Executive Director at Connecticut Floral Association (CFA) concerning the tragedy this week in Connecticut. If you or someone you know could help with these points, please email the contacts below. If you would like to send a donation, you can do so via the Michigan Floral Foundation, details at the bottom of this post.

 Connecticut Floral Association Special Notice

"Peaceful Comfort" Sympathy FlowersBecause there is the potential for a huge amount of funeral flowers this week for the funerals of the victims of the Newtown school murders, CFA will coordinate our industry’s response:

  • Volunteer designers. There’s only one real florist in the town (Newtown Florist) and one funeral home. They may be overwhelmed with orders on this, the busiest week of the year. If you would like to be on a stand-by list to volunteer for design help, please send an email to ctflorists@aol.com.
  •  Assistance to Newtown families in need. We don’t yet know if there are lower-income families of the victims. There could be a major draw on flowers for memorial services. President Obama may also come to Newtown. If you are a wholesaler who would like to make donations of flowers or product, OR if you simply would like to contribute to providing the funeral pieces in some other way (financial, product, etc.), please send an email to ctflorists@aol.com.

We all know that flowers can and will ease the pain of the families and loved ones of the Newtown victims, as they do for every other person who suffers a great loss.

Send Your Donations via Michigan Floral Foundation

The Michigan Floral Association has established an account for cash donations to be used to help the CFA provide for the victim’s families that are in need. If you would like to make a donation please make checks payable to the Michigan Floral Foundation and note CFA on the memo line and mail to MFF – PO Box 67 – Haslett, MI 48840.

If you would like to use a credit card please call Cindy at the MFA office (517) 575-0110. She will be able to assist you over the phone. The MFF will send 100% of your donation to the CFA to help with their efforts. You may also contact Cindy via email here cindy@michiganfloral.org.

Thank you for your support, this is going to be a difficult week for our industry friends in Connecticut. Thanks so much to Rodney Crittenden for sending this to us so that we can share with others.

10 Easy New Years & Winter Marketing Ideas For Florists

The holiday season is a very busy time for florists. However, there are a few quick and easy things you can do that will make a big impact on your last sales of the year. Keep these tips in mind as 2013 draws near.

  • Winter Flowers1. Let customers know about special holiday hours by using your website/Facebook

If you’re closing early or will be closed during normal business hours, it’s a good idea to let customers know by doing more than taping a note to the door.


  • 2. Use holiday-themed profile pictures

The branding of your business is important, but if you’ve got time, add a Santa hat or snowflake to your logo to make it more festive for winter. Don’t forget to change it back when it’s time to!

  • 3. Host a photo contest with giveaways

Consider hosting a sunshine-themed art or photo contest to chase away the winter chill. Your customers can bring entries by your store or share them with you online. 1st Place gets a cozy winter-themed arrangement.

[Read more…]

15 Snapshots Florists Should Keep In Their Phones

Important Pictures to Take on your Cell PhoneLet’s face it, as we age our memories are just not what they used to be. If you’re anything like me, you’d loose your head if it wasn’t attached! However, with new technology, there are lots of things you can do to help yourself remember, the most important of these is your cell phone! Whether you’re carrying and old Razr or an iPhone, make it work for you in more ways than just calling friends.

Most modern cell phones have some sort of camera on them. Sure, it’s great for grandkids, but it can also be used for many other things you might not think about, such as aiding our memory.

15 Photos Florists Should Keep In Their Phones

  • 1. Where you parked – For some deliveries, this will really come in handy!
  • 2. Pictures of any refills – Take pictures of the sizes, brand, or other specific information on refill-type products you might use in the store, such as: printer cartridges, specific flower food, light bulbs you use, gift items used often, etc.
  • 3. Common design recipes – Keep your best-sellers handy.
  • 4. Delivery vehicle license plates – Just in case something happens, or you need to know it when they are gone. You can also take a picture of the mileage when necessary.
  • 5. Hotel room numbers – When going on trips to florist conventions!
  • 6. Delivery drop offs – Keep a record of how the flowers looked when they are delivered.
  • 7. The White Board – If you have a white board or other place you write out shopping lists, take a picture of it right before you leave so you don’t have to copy it all down again! [Read more…]

Spring Networker 2012 Is Out!

Flower Shop Network Winter Networker

Florists, watch your mailboxes! Flower Shop Network’s Networker for spring 2012 just mailed out! The Networker is chocked full of great ideas for florists to use, including: Growing Your Network, Tips for spreading the word about your mobile website, SEO Corner, and much, much more!

Can’t wait!? Here’s a sneak peak of the Spring Networker 2012.

Are there topics you would like to see in The Networker?

Email your suggestions to TheNetworker@FlowerShopNetwork.com and we’ll send you a Flower Shop Network tote bag.

5 Ways You Can Ensure Your Business Visibility Online

Importance of Online Business Visibility

Trust is a major component of the algorithm used by the search engine. As a result, search engines look for consistency when evaluating your business on the web. Consistency in your NAP info (Name, Address and Phone number) is a critical component in establishing this trust. More importantly, trust is a crucial factor when consumers are purchasing products online.

5 Things Business Need To Do

1. Establish Official NAP Information

NAP information is your Name, Address and Phone number. The search engines are confused when your name has different versions. [Read more…]

Just In Time For Prom: New Additions For MyFSN Websites

Just in time for prom season,
3 NEW Prom Flower pages to all FSN member florists’ websites!

New Prom Corsage Pages For Member Websites!

This FREE addition to your website will allow online customers to select from 3 different pages:

  • Corsages
  • Boutonnieres
  • Hairpieces & Handheld Bouquets

We know your customers will be so excited to see and shop for prom flower selections online!

Note: These items will not be priced (unless you have a website controls package). Instead, we encourage customers to call your shop for more details. For an example, click here

If you have a website controls package, you can choose to price the items and enable E-commerce on the page(s) so customers can order online. To add website controls to your FSN membership, give your rep a call at 1-800-858-9925.

If you want to remove these pages from your website (without website controls) give us a call 877-376-7363 or email: support@flowershopnetwork.com

FSN Floral Calendars

We are very excited to bring you our first set of FSN Floral Selection Calendars just for our member florists!

2012 Floral Calendars

Impress your guests with colorful arrangements and holiday reminders. Each month has a big, beautiful arrangement featured in full-color on the 10″ X 11″ personalized calendar. Floral holidays are clearly marked to remind customers when it’s time to send flowers from you. All of your shop’s information will be shown in large print on every page.

But the best part — they’re only $1 each!

That’s right! Calendars ship Nov. 5th, order NOW to reserve your quantity. These calendars are not only affordable, but also the perfect way to spread the word about your flower shop to your community. Pass them out to local and neighboring businesses, clubs and churches, customers, friends and family. You could also use these as a reward for a contest or quiz (think of the Facebook contest/quiz possibilities!).  Calendars also come with individual envelopes so you can mail them to your top customers!

To pre-order call your Flower Shop Network representative today at 800-858-9925 or order your floral calendar online! Last date to order is August 25th,2011.

Ordering for 2011 is over, but you can still order calendars for 2013.

Custom floral calendars are only $1.00 each*minimum order of 100
Plus $35.00 which includes a one-time setup fee & shipping
*sold in increments of 100
*mailing envelopes are included

Easy Twitter For Busy Florists

Facebook, Youtube, and TWITTER?! How can we keep up?

It’s true, social media is a big commitment, but the results are remarkable for social florists! Staying in close touch with your customer base is essential in our very visual business. Adding social media to your routine makes it much easier and faster to get things done. A smartphone is a good idea to add to your mix because it allows you to be social anywhere, anytime!

Twitter is a useful tool for your business, and I’m going to show you the easy ways to making it work for you!

Twitter + Facebook = Harmony

Combining Facebook and TwitterFirst DO THIS, make Twitter easy, make it automatic!

You update your Facebook often, why not have those feed into your Twitter? When you update a status, add photos or share a link, it will automatically send these updates to your Twitter followers — it’s that easy! This way, you have a presence on Twitter, but are not spending any more time than normal.
[Read more…]