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Preparing for Valentine’s Day

Valentine’s Day is quickly approaching, which means it is almost time for one of the busiest holidays of the year for flower shops. To help you get ready for the flower-frenzy, we have reached out to a few florists across the country to tell us how they are preparing for the lovey-dovey, weekend holiday!

“Be sure to get the sender and recipient’s home phone, cell phone number and their email. That way, you’re able to get a hold of them at some point in the day since people travel on the weekends.”

-Heather McMinn from Heather’s Way Flowers and Plants in Jonesboro AR

“Get orders early and market early. We make sure to have an in-house special for Friday. There is nothing like a woman getting flowers at the office, so we run a ‘Honey, I couldn’t wait until Valentine’s Day Friday special. What I find works best is spreading our marketing message through many outlets–radio, social and FSN email campaigns.”

-Rodney Canady from Blooms A Million in Pensacola, FL

“We make sure and prepare our vases ahead of time, get our orders in, and come up with a delivery plan.”

-Carolyn Yancey from Your Floral Bouquet Florist in Valdese, NC

“We put out our displays always a month in advanced. That way it reminds the customer, puts it in their face, and tempts them to order now. As the holiday gets closer, we strip the leaves, de-thorn stems, re-stock plush and balloons, and get our extra staff prepared. We make sure to let our customers know it’s never too early to order..”

-Heide Parker from Babe’s Flowers, Inc. in Sheridan, WY

Tell us how you are getting ready for Valentine’s day and check back to the Bloomin’ Blog for more great ideas and tips!



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